Super Bowl commercial roundup 2023

Death to the Corporate Video

Feb 14 2023 • 31 mins

The Super Bowl commercials for 2023 had a lot of themes seen in previous years: nostalgic callbacks, fun dance moves, and celebrity faces (literally, in one spot this year).

In this episode of “Death to the Corporate Video,” Guy and Hope discuss the B2B entries in the 2023 Super Bowl: Squarespace, Workday, and Crowdstrike.

We also break down the favorite ads across these categories:

Most beautiful


Made us cry

Best use of a celebrity

Most cringe

Most meh



Miss any of the commercials we discussed?

Watch all of this year’s spots.

Learn more about Guy, Hope and Umault at