Episode 94 | The Biggest Mistake in Business

Boss It Podcast

19-07-2022 • 14 mins

What is the biggest mistake business owners make? Not knowing their customer! If you don’t know who you are serving in business, then you do not know who you are marketing to. You need to understand your customer’s pain point and if your product or service is actually solving the problem!

Here are a few tips on how to ensure you are creating the best product-market fit!

  1. Create a Minimum Viable Product (MVP) and test your product or service by offering it for SALE and collecting real money!
  2. Understand the psychographics of your customer to better align the sale of the product or service- A great example of this is how Mcdonald's appears to be selling food but they really are selling the convenience of getting a fast meal.

At the end of the show, I share with you on how I knew I nailed it with the product market fit for the Also Sophia products at Walmart. So stay until the end!

If you want to learn more about how we launched Also Sophia using Social Media and moved into Walmart, click the link here!

Remember you got this!