How Luigi Vigliotti built Shift Espresso Bar, Cape Town's hottest coffee franchise.

In 2013, Luigi Vigliotti and his family made a big shift and took a gamble to open a new coffee shop franchise in Cape Town. Thus, Shift Espresso Bar was born. The name ‘Shift’ symbolizes the profound changes in their lives, marking new beginnings. The family’s relentless motivation and drive turned Shift into a beloved brand known for its exceptional service, product quality, and dedication to crafting the perfect cup of coffee, spreading the franchise across the city like wildfire. 00:00:00 Introduction to Luigi Vigliotti 00:01:38 If We Were Watching Your Documentary, Where Would Your Story Start? 00:04:13 Transition from Dirty Dancing to a New Career 00:06:36 Discovering a Passion for Coffee While Traveling 00:08:05 Experiences in Coffee Shops Around the World 00:11:05 Decision to Leave the Performing Industry 00:14:24 Laying the Initial Foundations for a Coffee Shop 00:18:25 Opening Shift Espresso Bar in 2013 00:19:32 The Meaning Behind the Name 'Shift' 00:23:26 The Family's Move to Cape Town 00:26:15 Building a Family-Owned Business 00:28:44 The Motivation and Drive Behind Shift 00:32:24 Creating a Beloved Brand 00:34:05 Challenges Faced in the Coffee Industry 00:37:35 Dedication to Quality and Service 00:41:02 Expanding the Shift Franchise 00:42:46 Future Plans and Vision for Shift 00:45:16 Final Thoughts and Advice for Entrepreneurs 00:50:00 Overcoming Obstacles and Staying Motivated 00:55:00 Importance of Customer Feedback 01:00:00 Developing Unique Coffee Blends 01:05:00 Building a Strong Team 01:10:00 The Role of Innovation in the Coffee Industry 01:15:00 Closing Remarks and Inspirations