How Lwazi Madonsela created CNR JUTA & DE BEER, 348 SELECT and SNKR COAST.

Lwazi Madonsela is a dynamic South African Gen Z creative with a rich background in music, fashion and broadcasting. Shaped by his education in art, fashion, and film schools, he has carved out a unique path through his podcast, offering ed-utainment while amplifying and archiving the stories of other creatives. Having partnered with global brands like Samsung and Nike, Lwazi has emerged as a voice for the youth, empowering creative entrepreneurs along the way and solidifying his role as a key figure in the creative landscape. 00:00 - Introduction 01:23 - First Guest with Whiskey on the Show 02:01 - How Do You Categorize What You Do? 05:00 - The Journey into Broadcasting 09:00 - Building a Network of Creatives 14:00 - The Impact of South African Roots on Creativity 19:00 - Early Inspiration from Magazines 24:00 - Growing up in the Hood and Discovering Creativity 29:00 - Love for Cars and Collecting 34:00 - Transition to Fashion and Logos Influence 39:00 - Sunday Best: Fashion Inspiration from the Early 2000s 44:00 - The Influence of Music on Lifestyle 49:00 - High School: Becoming a Tastemaker 54:00 - The Start of Editing and YouTube Journey 59:00 - Shooting at Clubs and Nightlife Photography 1:04:00 - Reflecting on the Creative Journey So Far 1:09:00 - Partnering with Global Brands Like Nike and Samsung 1:14:00 - Empowering Creative Entrepreneurs Through Storytelling 1:19:00 - The Role of Fashion and Music in Shaping Identity 1:24:00 - What’s Next for Lwazi Madonsela in the Creative Space 1:30:00 - Final Thoughts and Advice for Young Creatives 1:37:00 - What is the Meaning of Life?