Ray Gillenwater talks to the new President of Starting Strength Gyms, Luke Schroeder, about business operations, growth, and Luke's vision for the company. 02:40 - Why Luke decided to open a gym 11:09 - 1 AM discussions about business operations 27:05 - Strength needs to be prioritized 34:13 - Where we're currently at as a company 43:58 - Attracting like-minded people 48:07 - Luke's vision for the company 52:48 - Starting Strength Gyms is growing fast 56:30 - Investing in data