BetterBrands Podcast

Please note, this episode is in Finnish!More on the content of the podcastIn this episode of the BBP podcast, we are joined by Sanna Laakkio, the Executive Director of MARK, the author of a book called Rohkeasti rehellinen (Bravely honest) and a speaker and advisor to companies on marketing.Do you need to control things or is it enough to trust that they will go as they should?By listening to the episode, you will discover Sanna's journey to this day. Sanna talks about her book, which will be published in September and contains a variety of exercises for self-awareness and interaction. The book is perfect for anyone who wants to feel a deeper connection with others. Why on earth does Sanna see her counterpart in a negotiation situation at the age of 5?  Find out by listening to the episode! Inspiring listening moments!

More on the content of the podcastHow does it feel not to feel?In this episode of the BBP podcast, we are joined by Helena Puonti, the leading plastic surgeon, microsurgeon and breast cancer doctor in the Nordic countries. She is known as the developer of the 'Feeling Breast' method, which allows you to restore feeling to a rebuilt breast. The best global treatmentBy listening to the episode, you will get to know Helena's story from childhood to today. What made Helena decide to go into healthcare and why did she specialise in breast cancer and plastic surgery? How did she start her own business and what are the future prospects for the industry? Get Helena's tips for building your brand!Inspiring listening moments!

More on the content of the podcastIn this episode of the BBP podcast, we meet Eric Baumgardner, co-founder and marketing technology expert of GoMed. Eric tells us his story of how he decided to go into entrepreneurship and start his own business with his friends. After experimenting in a few different international markets, they ended up in Finland and the business took off. Eventually they sold their company and Eric was left to think about a new venture. Later, GoMed was born.A bridge between Finland and AfricaGoMed is an online marketplace for safe health products and services in African communities. How was the bridge between Finland and Africa born?By listening to the episode, you will get to know Eric and the story of GoMed's birth and development, as well as some good tips on how to start a business. Have an inspiring listen!

More on the content of the podcastIn this episode of the BBP podcast, we meet ParkMan and one of the company's founders and CTO Mikko Juurmaa. Mikko tells us about the genesis of ParkMan, a parking app that was not the company's first plan of action. What might have been the original business idea behind the company? We also look at the company's internationalisation process and its future prospects.From start-up to market leader?Is it worth trusting the initial idea, or is it worth developing it over time? At what stage is it good to expand into international markets, and how to choose them?Listen to the episode to hear the story of ParkMan's birth and development, and get some good practical tips for setting up a business. Have an inspiring listen!

More on the content of the podcastIn this episode of the BBP podcast, we sit down with professional athlete and growth hacking expert Antti Sizko to discuss his strategies for achieving exponential growth in both business and sport. 🚀Antti walks us through in concrete terms how he built his own success through growth hacking and data. Analysing his own data during his career was an important driver for his own development and helped him to understand, for example, what things need to be improved and how.How to use growth hacking in sports?Growth hacking can be used in many different ways to achieve growth, including in professional sport and with your own competences. Growth hacking is a set of measures to achieve the desired results in a systematic way.Read more about growth hacking here 👉Here are some teasers from the episode:How to measure your own performanceWhat concrete tools can be usedHow to measure and optimise your own growthAnd many other things you can find out by listening to the episode. Enjoy your listening time!

How much do you about sausages? In this episode we have a special guest, who knows everything there is to know about sausages. Welcome award-winning sausageman Ferenc Vilisics from Feri's Sausages.Feri's Sausages is one of the best-known sausage brands, producing top quality sausages. Ferenc Vilisics, the company's founder, used to work as a researcher at a university, but ended up making sausages. Feri talks about what it takes to build a successful brand and what kind of tactics he used.Here are some topics from the episode:What marketing channels were used to build success?What were the most effective sales strategiesHow to measure successHow to partner with the right partnersAnd lots more to find out by listening to the episode. Enjoy your the episode!Read more: https://sitely.fi/podcast/episode-9-from-unemployed-to-most-successful-sausageman-in-the-nordics-with-ferenc-vilisics-from-feris-sausages

About the episodeIn this episode, we dive into monetising digital services and getting "traction" - in practice, how to get your service to deliver effectively. We'll go through different tactics as well as tools you can use immediately. This episode is part of our series "A Successful Brand in Seven Days" and this episode is the last part. How to build a high-converting digital service.Increasing the conversion rate of your digital services is often even more important than improving your digital marketing. Tactics are often free and only require planning and time to implement compared to, for example, increasing the media budget of digital marketing. Here are some teasers from the episode:Growth hacking tactics - what are they?Using analytics - everything has to be based on dataOffline tactics - can you get customers from outside digital?And lots of other things you'll find out by listening to the episode. Enjoy!

About the episodeIn this episode we explore brandservices, what they are and why your brand should have one and what is high-converting?  The episode is part of our series "Successful Brand in Seven Days" and this episode is the sixth part. You'll also get clear five tips to help you implement your own branding.You might ask - What is a brand service?A brand service is a digital service platform, the heart of your brand and it's how you acquire engaged customers who will enjoy your services more than once.Like any other digital service, the implementation of a branded service starts at the design table. However, a branded service differs from a website in its purpose and versatility - it's designed to provide maximum value to it's users and owner (high-conversion rate). We'll cover the following areas of brandservicesSalesMarketingCustomer serviceAs well as other things, which you can find out by listening to the episode. Enjoy!

About the episodeIn this episode of the BetterBrands Podcast, we look at building a brand identity from a visual perspective. The purpose of brands visual identity is to deliver your message to your target audience with imagery, illustrations and icons. Choosing the right visual identity helps your brand to differ from other brands.The episode is part of our series "Successful Branding in Seven Days" and this episode is the fifth part. The steps of building a brand identityThere is a formula for building a brand image (identity), and following it will help you build an attractive brand that your target audience can easily identify with.The recipe contains:Targeting the right audienceDescribe to your customers what the world looks like through your servicesChoose the right design, that suits your brandAs well as lots of other things you'll find out by listening to the episode. Enjoy!

About the episodeThis episode of the BetterBrands Podcast explores storytelling from a brand perspective and how you can use it in your own branding. With storytelling, you can easily influence the story you invite your buyer personas to tell and how they perceive your brand. In this section, we'll go through what elements, characters, etc. make up a good story and how you can build one yourself.This episode is part of our series "Successful Branding in Seven Days" and this episode is the fifth part. The steps of building a brand storyThere is a formula for building a brand story, and following it will help you build a brand that is engaging to your target audience and builds awareness.Set the scene for the story (location)Who is in your story (characters)What needs to happen... (taking action, etc.)And lots of other things you'll find out by listening to the episode.  Enjoy!

About the episodeIn this episode of the BetterBrands Podcast, we go through who your brand is currently talking to and who it should be talking to. The content closely follows the "buyer persona" and "customer journey" models familiar from marketing and sales. There are many of these models in circulation and the web is full of spin-offs.Addressing the right target groups is crucial to the success of your brand, so that you can deliver value to those who need your services. To start with, you need to create the right buyer personas based on your brand persona. Without a brand persona, customer journeys for sales remain very superficial. In this podcast, we go into detail on how you can create your own buyer persona based on your brand personality.This episode is part of our series "A successful brand in seven days" and this episode is the fourth part.The steps of the brand buyer personaThere's a formula to building a brand buyer persona, and following it will help you build a brand that's engaging to your target audience and build awareness.Steps include:Do good background work and find out the demographicsSolve your customers problemsBuilding a persona with data...As well as lots of other things you'll find out by listening to the episode. Enjoy the episode!

About the episodeSuccessful brands like Airbnb and Nike have a certain way of doing things that contribute to their success and it's not just a big media budget for advertising. In this podcast, we'll discuss examples of different brands that have used different growth tactics to build their success. The same techniques can be used by any brand, big or small. When done right, there is no barrier to success!Each episode also comes with a tool to help you put the lessons into practice. The link to the tool can be found at the bottom of the page.This episode is part of our series "A Successful Brand in Seven Days" and this episode is the third part. The secret recipe for successful brandsHowever, success requires doing certain things the right way in order for a brand to be in demand in the market. Here are a few examples of the ingredients in the recipe:; Content production and distribution in the right wayBuilding competencies around your nicheBuilding product and/or service brandsAs well as of course there are many other elements that you will find out by listening to the episode. Enjoy your listening time!

About the content of the episodeA brand personality is a set of characteristics that a company's main target audience values and how they want their brand to be perceived. It consists of ways of acting, appearance and, through these, is also reflected in the brand's "behaviour", for example, in its actions and participation in social debate. A company's brand personality can be reflected on by asking, for example, "If the brand were a person, what would it be like?"A brand personality is made up of five important elements, which, if well managed, will help you build a persona that your target audience will fall in love with.The episode is part of our series "A Successful Brand in Seven Days" and this episode is the second part. 3 reasons to build a brand personality A brand personality is a critical part of positioning your brand in the marketplace and differentiating yourself. A brand personality humanizes a brand by giving it human-like characteristics and nuances. Contributes to competitivenessIncreases brand awarenessStrengthens customer loyaltyAnd of course much more, which you will find out by listening to the episode. Discover the 12 types of brand personalityThe 12 archetypes help to divide different brands into the "right boxes" that represent certain traits and characteristics.LoverCarerThe ordinary citizenLeaderIntelligentInnocentAdventurerOutlawThe TricksterMagicianHeroInspirerListen to the podcast and find out what kind of personality would suit your brand.

A brand, big or small, is competing with local and international brands in today's market. As a result, smaller brands often do not have the tools to fight the giants. On the other hand, even a smaller brand can be strong and impressive if the branding work is done successfully.The purpose of a brand strategy is to set the direction for the brand and create impact with the desired target audience, whether they are consumers or business decision-makers. In many cases, both.The three cornerstones of a successful brand strategy are:Understanding the competitive landscape and thereby differentiating yourselfPositioning your own servicesBuilding and distributing the brand message in the right channels