The only thing you can predict about the customers is that they are unpredictable.

This episode is about Practical Empathy (credit: Seth Godin in his book "This is Marketing") - understanding that customers don't know what we know, are not as motivated as we are and thus will not put as much effort as we do into our idea. Nor should they.

Inspiration to this episode comes from this adorable LinkedIn post: https://www.linkedin.com/feed/update/urn:li:activity:7022993260797120512/

The course I am talking about: "5 steps to understanding customer behavior": https://bibik.podia.com/customerbehavior

Enjoy! Would you like to get in touch with me, e-mail me at magdalena@bibik.co