Don't Kill the Messenger with Movie Research Expert Kevin Goetz

Kevin Goetz

Don't Kill the Messenger, hosted by movie and entertainment research expert Kevin Goetz, brings his book Audienceology to life by sharing intimate conversations with some of the most prominent filmmakers in Hollywood.  Kevin covers a broad range of topics including the business of movies, film history, breaking into the business, theater-going in the rise of streaming, audience test screening experiences, and much more.

Host: Kevin Goetz
Producer: Kari Campano
Writers: Kevin Goetz, Darlene Hayman, Kari Campano
Audio Engineer: Gary Forbes
Produced at DG Entertainment, Los Angeles CA

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DeVon Franklin (Producer, Bestselling Author, & Former Studio Executive) on Faith, Film, & Finding Success in Hollywood
Yesterday
DeVon Franklin (Producer, Bestselling Author, & Former Studio Executive) on Faith, Film, & Finding Success in Hollywood
Send Kevin a Text MessageIn this episode of Don't Kill the Messenger, Kevin Goetz sits down with DeVon Franklin, film and TV producer, bestselling author, motivational speaker, and former studio executive. Franklin is known for his work on inspirational films such as Breakthrough, Miracles from Heaven, and Flamin' Hot, as well as the BET series Kingdom Business. With a unique blend of faith, business savvy, and creative vision, Franklin has bridged the gap between mainstream entertainment and faith-based content. The conversation explores Franklin's journey in the entertainment industry, his approach to faith-based filmmaking, and his insights on what makes a successful movie.DeVon's Background (02:10)Kevin and DeVon discuss DeVon’s values and background in spirituality, and how his upbringing, family, and early influences shaped his views.Early Career and Overbrook Entertainment (11:03)Franklin talks about his internship experiences and work with Will Smith's production company, Overbrook entertainment, and the lessons he learned from working with high-profile talent.Transition to Studio Executive (16:57)Franklin shares his studio experiences at MGM and later Sony Pictures where he rose to become a senior executive. Faith-Based Filmmaking (23:49)Kevin and DeVon discuss what defines a faith-based film, and the pair analyze successful projects like Miracles from Heaven and Heaven is for Real. The talk turns to challenges and opportunities in the faith-based market.Understanding the Audience (34:08)Franklin touches on his approach to marketing faith-based films and the importance of knowing your audience as well as tailoring strategies for reaching both faith-based and mainstream audiences.Current Projects and Working with Tyler Perry (36:05)Franklin shares details on his upcoming film Relationship Goals. He discusses his partnership with Tyler Perry for Netflix.Lessons from Past Projects (41:39)Kevin and DeVon discuss DeVon’s animated film, The Star, and its performance which leads to reflections on learning from both successes and challenges in the industry.DeVon Franklin's journey in Hollywood serves as a testament to the power of combining faith, business acumen, and a deep understanding of audiences. Throughout the conversation, Franklin offers insights into the nuances of faith-based filmmaking, the importance of marketing strategies, and the evolving landscape of entertainment. If you enjoyed this episode, please leave us a review or connect on social media. We look forward to bringing you more revelations from behind the scenes next time on Don't Kill the Messenger!Host: Kevin GoetzGuest: DeVon FranklinProducer: Kari CampanoWriters: Kevin Goetz, Darlene Hayman, and Kari CampanoAudio Engineer:  Gary Forbes (DG Entertainment)For more information about DeVon Franklin:Wikipedia: https://en.wikipedia.org/wiki/DeVon_FranklinInstagram: https://www.instagram.com/devonfranklin/IMDB: https://www.imdb.com/name/nm2035952/For more information about Kevin Goetz:Website: www.KevinGoetz360.comAudienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678Facebook, Twitter, Instagram: @KevinGoetz360Linked In @Kevin GoetzScreen Engine/ASI Website: www.Scre
Sharon Stone (Award-Winning Actress, Activist, & Painter) on Her Hollywood Journey (Part 2 of 2)
Jul 3 2024
Sharon Stone (Award-Winning Actress, Activist, & Painter) on Her Hollywood Journey (Part 2 of 2)
Send Kevin a Text MessageIn Part 2 of this 2-part episode of "Don't Kill the Messenger," host Kevin Goetz sits down with the iconic Sharon Stone to discuss her journey through Hollywood, her experiences with fame, and her philanthropic endeavors. Stone shares personal stories about her rise to stardom, her approach to acting and producing, and lessons she has learned along the way.Basic Instinct (00:53)With the premiere of Basic Instinct at Cannes, Sharon Stone went from being a working actress to an international movie star. She discusses her experience at the Cannes Film Festival and describes the fan reaction and her sudden rise to fame.Navigating Fame (08:57)Sharon talks about preparing for red carpet events, and Kevin shares a story about what it was like to accompany Sharon in Cannes.Mentors in Hollywood (13:45)Sharon discusses the guidance she received from established actresses like Faye Dunaway, Shirley MacLaine, Diane Cannon, Angie Dickinson, and others who helped her with advice on the realities of fame.Producing and Casting Instincts (17:38)Sharon talks about her role in producing The Mighty. Kevin and Sharon discuss her eye for recognizing promising actors like Russell Crowe and Leonardo DiCaprio.Philanthropy and AIDS Advocacy (27:36)Sharon shares the origins of her involvement with amfAR and discusses the personal and professional impact of her advocacy work. Stone's commitment to AIDS advocacy showcases her willingness to use her platform for meaningful change, even at a potential cost to her career.Balancing Career and Authenticity (34:56)Sharon addresses misconceptions about being "difficult" in the industry and emphasizes her professionalism and work ethic on set.Parenting and Personal Growth (39:08)Sharon reflects on the challenges and rewards of being a parent and discusses the impact of parenthood on her personal development.In Part Two of this two-part interview, Sharon reveals the depth of her character beyond her silver screen persona. From her candid reflections on fame to her commitment to philanthropy, Stone shows how she uses her platform for good. Her friendship with Kevin Goetz adds a personal touch to the conversation. If you enjoyed this episode, please leave us a review or connect on social media. We look forward to bringing you more revelations from behind the scenes next time on Don't Kill the Messenger!Host: Kevin GoetzGuest: Sharon StoneProducer: Kari CampanoWriters: Kevin Goetz, Darlene Hayman, and Kari CampanoAudio Engineer:  Gary Forbes (DG Entertainment)For more information about Sharon Stone:Wikipedia: https://en.wikipedia.org/wiki/Sharon_StoneInstagram: https://www.instagram.com/sharonstone/?hl=enIMDB: https://www.imdb.com/name/nm0629334/For more information about Kevin Goetz:Website: www.KevinGoetz360.comAudienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678Facebook, Twitter, Instagram: @KevinGoetz360Linked In @Kevin GoetzScreen Engine/ASI Website: www.ScreenEngineASI.com
Sharon Stone (Award-Winning Actress, Activist, & Painter) on Her Hollywood Journey (Part 1 of 2)
Jun 19 2024
Sharon Stone (Award-Winning Actress, Activist, & Painter) on Her Hollywood Journey (Part 1 of 2)
Send Kevin a Text MessageIn this episode of "Don't Kill the Messenger," Kevin Goetz sits down with his longtime friend, the legendary actress Sharon Stone. Sharon shares intimate stories about her upbringing, her journey into modeling and acting, and the challenges she has faced in the entertainment industry.Humble Beginnings (2:00)Sharon discusses her upbringing in the small farming community of Meadville, Pennsylvania, where her family struggled financially.A Painful Childhood Lesson (9:12)Sharon shares a painful childhood memory of being slapped by a popular girl in school, drawing parallels to the challenges she has faced in Hollywood. Kevin describes it as trying to “slap the different out of you,” and praises Sharon for persevering while opening herself up to criticism and ridicule.The Craft of Acting (12:13)Sharon and Kevin discuss her approach to acting and her preference for working with directors like Martin Scorcese in Casino, Paul Verhoeven in Basic Instinct, and Albert Brooks in The Muse, who prioritize the craft over ego. She stresses that she has never accepted a role solely for the money, always prioritizing the quality of the work.Fair Compensation (15:56)Sharon discusses the pay disparity between male and female actors in Hollywood, advocating for fair compensation. She highlights the importance of knowing her worth in the overall value of her films.The Magic of Movies (18:22)Sharon and Kevin talk about the importance of the moviegoing experience and the need for studio executives to understand the emotional connection people have with films. She stresses the significance of creating movies with emotional intelligence that evoke powerful emotions.From Small-Town Beauty Queen to Model (20:29)Sharon recounts her journey into modeling, starting with her participation in the Miss Crawford County pageant and her encounter with Muhammad Ali.Working with Woody Allen and James Caan (25:39)Sharon shares her experience getting her start as an extra on Woody Allen's Stardust Memories and how her part was expanded after impressing the director and cinematographer. She also discusses her instant rapport with James Caan on the set of a Claude Lelouch film.In Part One of this two-part interview, Sharon Stone opens up about her journey from being a studious, small-town girl to a Hollywood icon through talent, perseverance, and commitment to her craft. Through this candid conversation with her close friend, Kevin Goetz, listeners gain an intimate look at the person behind the persona. If you enjoyed this episode, please leave us a review or connect on social media. We look forward to bringing you more revelations from behind the scenes next time on Don't Kill the Messenger!Host: Kevin GoetzGuest: Sharon StoneProducer: Kari CampanoWriters: Kevin Goetz, Darlene Hayman, and Kari CampanoAudio Engineer:  Gary Forbes (DG Entertainment)For more information about Sharon Stone:Wikipedia: https://en.wikipedia.org/wiki/Sharon_StoneInstagram: https://www.instagram.com/sharonstone/?hl=enIMDB: https://www.imdb.com/name/nm0629334/For more information about Kevin Goetz:Website: www.KevinGoetz360.comAudienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678Facebook, Twitter, Instagram: @KevinGoetz360Linked In @K
McG (Acclaimed Director & Producer) on Directing Hollywood Blockbusters and the Power of Audience Research
Jun 6 2024
McG (Acclaimed Director & Producer) on Directing Hollywood Blockbusters and the Power of Audience Research
Send Kevin a Text MessageIn this episode of "Don't Kill the Messenger," Kevin Goetz sits down with director and producer, Joseph McGinty Nichol, better known as McG. They discuss McG's journey in the entertainment industry, starting with music videos and leading to his directorial debut with Charlie's Angels, which had, at the time, the highest-grossing opening weekend for a directorial debut. Through his production company, Wonderland Sound and Vision, McG has overseen the production of films and television shows such as Terminator Salvation, This Means War, We Are Marshall, and Family Switch along with The OC, and Turner and Hooch for television. In this personal conversation, McG also touches on his struggles with agoraphobia, and the importance of audience feedback in the filmmaking process.First Time Director with a Huge Budget (1:39)McG shares his experience directing his first full-length feature film, Charlie's Angels, how Drew Barrymore helped him get the job, and how he nearly got fired multiple times due to the studio's concerns about the film's direction.Living with Agoraphobia and Panic Attacks (9:51)McG opens up about his struggles with agoraphobia, how it affected his career, including being fired from Superman Returns, and his path to live with the challenge.Music Videos and Style in Filmmaking (21:49)Kevin and McG discuss how music videos have influenced filmmakers like McG, Spike Jonze, Michael Bay, and David Fincher, helping them develop unique styles and voices in the industry.The Secret to Success: Audience Testing (24:08)McG reveals one of his secrets to success: working with Kevin Goetz and his audience testing process, which has helped him improve his films and connect with viewers.Incorporating Audience Feedback on We Are Marshall (29:48)McG recalls a specific audience feedback moment that led to a significant change in We Are Marshall, highlighting the importance of listening to, learning from, and respecting the audience.Mentors and Influences (36:37)McG discusses his primary filmmaking influences, including Alfred Hitchcock and Quentin Tarantino.Kevin Goetz and McG explore the director's journey in the entertainment industry, his personal struggles, and the importance of audience feedback in the filmmaking process. The interview highlights the unique bond between the filmmaker and the audience researcher, showcasing how their collaboration can elevate a film's success. The pair close by discussing McG’s upcoming projects, Way of the Warrior Kid and Uglies. If you enjoyed this episode, please leave us a review or connect on social media. We look forward to bringing you more revelations from behind the scenes next time on Don't Kill the Messenger!Host: Kevin GoetzGuest: McGProducer: Kari CampanoWriters: Kevin Goetz, Darlene Hayman, and Kari CampanoAudio Engineer:  Gary Forbes, DG EntertainmentFor more information about McG:Wikipedia: https://en.wikipedia.org/wiki/McGInstagram: https://www.instagram.com/mcgfilm/IMDB: https://www.imdb.com/name/nm0629334/For more information about Kevin Goetz:Website: www.KevinGoetz360.comAudienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678Facebook, Twitter, Instagram: @KevinGoetz360Linked In @Kevin GoetzScreen Engine/ASI Website:
Greg Foster (Former CEO of IMAX Entertainment, Industry Consultant) on Transforming IMAX, Working with Hollywood Legends, and the Future of Cinema
May 15 2024
Greg Foster (Former CEO of IMAX Entertainment, Industry Consultant) on Transforming IMAX, Working with Hollywood Legends, and the Future of Cinema
Send Kevin a Text MessageIn this episode of "Don't Kill the Messenger," Kevin Goetz sits down with Greg Foster, former CEO of IMAX Entertainment and current owner of the entertainment and media consulting firm, Foster + Crew. Foster grew up immersed in the world of Hollywood, with a father who was a successful film producer. This early exposure to the industry laid the foundation for Foster's career. From his childhood memories of rubbing elbows with Hollywood royalty, to his pivotal role in the evolution of IMAX, to his more recent experiences as a sought-after consultant, Foster shares insider stories along with a unique perspective on the business of moviemaking and the cinematic experience.Growing up in Hollywood and a memorable encounter with Mel Brooks (3:09)Foster discusses his upbringing in Beverly Hills and the influence of his father, David Foster, a successful film producer, on his career path. He recounts a memorable experience early in his career at MGM/UA, where he delivered test screening results to Mel Brooks for the movie Spaceballs.Steve McQueen, Ali MacGraw, and Greg’s Father (16:12)Foster shares a story about his father's involvement in the production of The Getaway, starring Steve McQueen and Ali MacGraw, and the confrontation that ensued when MacGraw's then-husband, Robert Evans, discovered the affair between the two stars.Apollo 13 and the evolution of IMAX (22:22)The pair discuss the transformation of IMAX to a premier movie experience. IMAX's 2002 re-release partnership with Apollo 13, originally produced in 1995 by Academy Award winner Brian Grazer and directed by Oscar winner Ron Howard, marked a turning point for the company. It was the first Hollywood movie to be digitally remastered using IMAX DMR technology, showcasing IMAX's ability to enhance the emotional experience of a film.Christopher Nolan and Batman Begins (29:15)Kevin and Greg talk about the critical role of Warner Bros. and Christopher Nolan in the growth of IMAX, particularly with the release of Batman Begins and The Dark Knight.Consulting with Foster + Crew (38:47)Greg shares insights into his consulting firm, Foster + Crew, and the various services he provides to his clients in the entertainment industry.The future of cinema in the streaming era (44:11)Kevin and Greg touch on the impact of streaming on the theatrical experience and the future of cinema, post COVID, Barbenheimer and the 2023 Hollywood strikes.From his early days at MGM/UA to his pivotal role in transforming IMAX into a global cinematic powerhouse, Foster's stories offer a fascinating glimpse into the evolving landscape of the film industry. Foster remains optimistic about the future of moviegoing, particularly with the impressive slate of films set for release in 2025. If you enjoyed this episode, please leave us a review or connect on social media. We look forward to bringing you more revelations from behind the scenes next time on Don't Kill the Messenger!Host: Kevin GoetzGuest: Greg FosterProducer: Kari CampanoWriters: Kevin Goetz, Darlene Hayman, and Kari CampanoFor more information about Greg Foster:Variety: https://variety.com/exec/greg-foster/For more information about Kevin Goetz:Website: www.KevinGoetz360.comAudienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678Facebook, Twitter, Instagram: @KevinGoetz360Linked In @Kevin GoetzScreen Engine/ASI Website:
Bill Block (Veteran Agent, Producer & Studio Head) on Audience Research, Film Financing, and the Impact of AI
May 1 2024
Bill Block (Veteran Agent, Producer & Studio Head) on Audience Research, Film Financing, and the Impact of AI
Send Kevin a Text MessageIn this episode of "Don't Kill the Messenger," entertainment research expert Kevin Goetz engages in an insightful conversation with Bill Block, a renowned agent, executive producer, and former studio head. As a producer, Block played a pivotal role in the groundbreaking success of The Blair Witch Project. Block’s other films include the Oscar-nominated The Holdovers, Bad Moms, the critically acclaimed Fury, and the upcoming film Here starring Tom Hanks and Robin Wright. The pair delve into Block's remarkable career, the critical role of audience research in filmmaking, and the potential impact of artificial intelligence on the entertainment industry.Bill Block's background and early career (1:47)Bill shares his journey from starting as a secretary at the Irv Schechter agency to becoming a successful agent then moving on to form Artisan Entertainment.The acquisition of Live Entertainment and the success of The Blair Witch Project (7:12)Block shares the story behind the acquisition and distribution of The Blair Witch Project, a groundbreaking film that defied traditional marketing strategies and became a massive success.Using audience research to make decisions on the Halloween franchise reboot (15:37)Kevin and Bill discuss how audience research played a crucial role in the decision-making process for the Halloween franchise reboot.Navigating the complexities of film financing (24:37)Kevin and Bill discuss the financial deals behind Oliver Stone’s W., Bad Moms, and Jason Statham action films.Bill's insights on packaging and financing independent films (35:39)Block discusses the importance of attaching talent, securing presales, and finding the right equity partners to fill the financing gap. Block touches on films he has been involved with like Bad Moms, Fury, and Guy Ritchie’s The Gentleman.The potential impact of AI on the entertainment industry (41:19)Bill and Kevin explore the rapidly advancing world of artificial intelligence and its potential to disrupt the entertainment industry.Bill Block's extensive experience, combining financial expertise with respect for the audience, makes him an invaluable voice in the entertainment industry. His insights into the evolving landscape of film financing, distribution, and the integration of artificial intelligence demonstrate his ability to navigate the complexities of the business. His stories and observations, shared in this engaging conversation with Kevin, offer a fascinating glimpse into the future of filmmaking. If you enjoyed this episode, please leave us a review or connect on social media. Next Guest:  Greg Foster, Former CEO of IMAX EntertainmentHost: Kevin GoetzGuest: Bill BlockProducer: Kari CampanoWriters: Kevin Goetz, Darlene Hayman, and Kari CampanoFor more information about Bill Block:IMDB: https://www.imdb.com/name/nm1088848/Wikipedia: https://en.wikipedia.org/wiki/Bill_BlockLinkedIn: https://www.linkedin.com/in/bill-block-ba3525104For more information about Kevin Goetz:Website: www.KevinGoetz360.comAudienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678Facebook, Twitter, Instagram: @KevinGoetz360Linked In @Kevin GoetzScreen Engine/
Carol Baum (Veteran Studio Executive and Producer) on the Art of Creative Producing
Apr 17 2024
Carol Baum (Veteran Studio Executive and Producer) on the Art of Creative Producing
Send Kevin a Text Message(Recorded December 2023)In this episode of "Don't Kill the Messenger," host Kevin Goetz sits down with veteran producer Carol Baum, whose impressive career includes working with Hollywood icons such as Dolly Parton, Barbara Streisand, Robert De Niro, Zendaya, and Steve Martin. Carol shares stories and insights from her decades in the film industry, discussing her work on memorable films like "Father of the Bride," "The Good Girl," "Dead Ringers," and "Flyaway Home." She also shares candid experiences as a studio executive at Fox and Lorimar, where she developed classic films like "Officer and a Gentleman" and "The Dead Zone." With the recent release of her book, "Creative Producing," Carol provides a wealth of knowledge for aspiring filmmakers and industry professionals.Carol’s Early Career and Education (07:42)Carol discusses her early career, how a girl from South Orange, New Jersey with no Hollywood connections landed a job in publishing at Bantam Books, where she discovered "The Autobiography of Malcolm X" and how she went on to produce classic movies.Studio Executive Roles (24:28)As a studio executive, Carol worked with Jon Peters' company, where she learned the importance of a positive work environment. She then moved on to Fox, working under Joe Wizan, and experienced a culture shift when Larry Gordon and Scott Rudin joined the studio. At Lorimar, Carol developed classic films such as "An Officer and a Gentleman" and "The Dead Zone."Father of the Bride, Buffy the Vampire Slayer, and Sandollar Productions (30:17)Carol shares stories of working with Sandy Gallin and Dolly Parton at Sandollar Productions where she produced successful films like "Father of the Bride" and "Buffy the Vampire Slayer" while collaborating with Howard Rosenman.Creative Producing (38:10)Carol discusses her book, Creative Producing, where she emphasizes the importance of the development process and working closely with writers to refine scripts and make them better.Working with Stars Like Barbara Streisand, Steve Martin, and a Young Zendaya (42:53)Carol shares her love for actors and their role in getting projects made. She considers Anthony Hopkins one of the greatest living actors and recounts her experiences working with Barbara Streisand, Steve Martin, and a young Zendaya.Carol Baum's love for movies shines through and shows why she is so valuable to the film industry. Her willingness to share her experiences and lessons in this episode as well as in her book, Creative Producing, are sure to inspire and guide countless filmmakers If you enjoyed this episode, please leave us a review or connect on social media. We look forward to bringing you more revelations from behind the scenes next time on Don't Kill the Messenger!Host: Kevin GoetzGuest: Carol BaumProducer: Kari CampanoWriters: Kevin Goetz, Darlene Hayman, and Kari CampanoFor more information about Carol Baum:IMDB: https://www.imdb.com/name/nm0062071/Wikipedia: https://en.wikipedia.org/wiki/Carol_BaumWebsite: https://www.carolfriedlandbaum.com/For more information about Kevin Goetz:Website: www.KevinGoetz360.comAudienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678Facebook, Twitter, Instagram: @KevinGoetz360Linked In @Kevin GoetzScreen Engine/ASI Website: www.ScreenEngineASI.com
Melva Benoit (Veteran Entertainment Researcher/Strategist) on the Intersection of Television, Audience Research, and Marketing
Apr 4 2024
Melva Benoit (Veteran Entertainment Researcher/Strategist) on the Intersection of Television, Audience Research, and Marketing
Send Kevin a Text MessageIn this episode of "Don't Kill the Messenger," host Kevin Goetz sits down with Melva Benoit, founder and president of the Marian Dupree Group. A trailblazer in research and consumer insights, Benoit has held senior executive positions in major media companies including Viacom, Disney, Turner, NBC Universal, and Fox. Together, they delve into her rich background in television market research, discussing her unique insights and experiences in the entertainment industry.Benoit's Early Career (06:01)Growing up in Houston, Texas, Benoit developed a love for television and aspired to be in charge of Saturday morning cartoons. She attended Howard University and began her career in research at King World, eventually moving to Cartoon Network and Comedy Central.The Role of Research in Television (09:55)Benoit explains the three main functions of research within media institutions: keeping the lights on, taking requests, and anticipating stakeholders' needs. She emphasizes the importance of research teams contributing to meetings even when there isn't a direct need for research.Analyzing Successful TV Shows – Seinfeld, Friends, and South Park (20:08)Benoit discusses the testing and success of shows like Seinfeld (20:08), Friends (23:57), and South Park (40:26). She highlights the importance of understanding how audiences learn to watch and relate to characters in television shows.The Changing Landscape of Media (27:47)The pair discuss the importance of the audience and the challenges of targeted advertising and the need for a more nuanced approach to understanding audiences.Reframing Audience Measurement (29:20)Goetz and Benoit discuss a new way of looking at marketing to consumers, focusing on shared attitudes, behaviors, and values rather than solely relying on demographic information. They emphasize the importance of reaching diverse audiences and the need for the advertising industry to adapt to this new way of thinking.Melva Benoit's insights into the world of television market research shed light on the complex relationship between content creators, audiences, and advertisers. By advocating for a more nuanced understanding of entertainment consumers and embracing the changing media landscape, Benoit and Goetz offer a unique vision for the future of the industry. This engaging conversation highlights the importance of adaptability, creativity, and audience-centric thinking in the changing media landscape. If you enjoyed this episode, please leave us a review or connect on social media. We look forward to bringing you more revelations from behind the scenes next time on Don't Kill the Messenger!Host: Kevin GoetzGuest: Melva BenoitProducer: Kari CampanoWriters: Kevin Goetz, Darlene Hayman, and Kari CampanoFor more information about Melva Benoit:LinkedIn: https://www.linkedin.com/in/melvabenoit/Twitter: https://twitter.com/MelvagBenoitThe Marian Dupree Group, Inc. https://linkedin.com/company/the-marian-dupree-group-llc/For more information about Kevin Goetz:Website: www.KevinGoetz360.comAudienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678Facebook, Twitter, Instagram: @KevinGoetz360Linked In @Kevin GoetzScreen Engine/ASI Website: www.ScreenEngineASI.com
Colleen Camp (Actress and Producer) on Longevity as a Hollywood Chameleon
Mar 20 2024
Colleen Camp (Actress and Producer) on Longevity as a Hollywood Chameleon
Send Kevin a Text MessageHost and entertainment research expert Kevin Goetz sits down with the multi-talented Colleen Camp. With a career spanning 6 decades in acting and over 2 decades in producing, Colleen is a true force in the entertainment industry. She has graced the screen in over 150 roles, including memorable performances in films like Clue, Die Hard with a Vengeance, Wayne's World, Election, and American Hustle. As a producer, Colleen has helped bring over 25 titles to life, showcasing her passion and dedication to the craft of filmmaking.Current Projects and Cinema Landscape (1:40)Colleen discusses her recent producing projects, including the films At the Gates and Day of the Fight, and the challenges of distribution in the current landscape.The Art of Character Development (16:21)Kevin and Colleen explore the significance of rhythm and accents in defining characters, drawing upon examples from Colleen's diverse acting roles. They discuss how these elements contribute to the authenticity and depth of a performance, allowing actors to fully embody their characters and captivate audiences.Lessons from Legendary Directors (11:28)Colleen shares lessons learned from collaborating with renowned directors such as Peter Bogdanovich, Francis Ford Coppola, Jonathan Lynn, and David O. Russell. She reflects on the insights gained from working with these industry giants, emphasizing the importance of adaptability, trust, and creative synergy between actors and directors.Navigating Nudity in Film (32:30)The conversation touches on Colleen's experience portraying a Playboy bunny in the iconic film Apocalypse Now. She candidly discusses her thoughts on nudity in film, the challenges faced by actors in such roles, and the evolution of attitudes towards on-screen intimacy over the years.Standout Films of the Awards Season (54:13)Kevin and Colleen engage in a lively discussion about the standout films from the current awards season, with a particular focus on The Holdovers and Oppenheimer. Supporting Emerging Talent (59:41)Colleen emphasizes the importance of supporting emerging filmmakers and the need for diverse, quality films to be distributed and celebrated. She stresses the significance of nurturing new voices in the industry and the role that established professionals can play in mentoring and advocating for up-and-coming talent.Colleen Camp's passion for the entertainment industry shines through in this engaging conversation. Her ability to transform as an actress and her commitment to producing meaningful films make her a true treasure in the world of cinema. As an advocate for emerging talent and a believer in the power of the theatrical experience, Colleen continues to make a significant impact on the industry. If you enjoyed this episode, please leave us a review or connect on social media. Host: Kevin GoetzGuest: Colleen CampProducer: Kari CampanoWriters: Kevin Goetz, Darlene Hayman, and Kari CampanoFor more information about Colleen Camp:Rotten Tomatoes: https://www.rottentomatoes.com/celebrity/colleen_campWikipedia: https://en.wikipedia.org/wiki/Colleen_CampIMDB: https://www.imdb.com/name/nm0131974/For more information about Kevin Goetz:Website: www.KevinGoetz360.comAudienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678Facebook, Twitter, Instagram: @Kev
Nick Stoller (Director, Screenwriter) on Crafting Comedy Gold
Mar 6 2024
Nick Stoller (Director, Screenwriter) on Crafting Comedy Gold
Send Kevin a Text MessageHost and entertainment research expert Kevin Goetz sits down with talented screenwriter and director Nick Stoller. With a remarkable portfolio that includes hit comedy films like Forgetting Sarah Marshall, Get Him to the Greek, Neighbors, Bros, and the upcoming You’re Cordially Invited, Stoller provides a fascinating behind-the-scenes look at his creative process, his journey in the entertainment industry, and the invaluable role of audience research in shaping his critically acclaimed projects.Nick Stoller's background and early influences (5:57)Nick discusses his background and early influences, including growing up in Miami, attending boarding school in New Hampshire, and finding his passion for comedy writing at Harvard.Pitching ideas to Judd Apatow and landing a job on "Undeclared" (11:33)The pivotal moment when Judd Apatow hired Stoller for the show "Undeclared" based on his ability to pitch relatable college experiences that resonated with Apatow's comedic sensibilities.The screening process for "Forgetting Sarah Marshall" and lessons learned (15:19)Stoller delves into the screening process for "Forgetting Sarah Marshall" and the invaluable lessons he learned about audience preferences, particularly their aversion to overtly sad characters and their love for characters in denial.Collaborating with actors like Jason Segel and Rose Byrne (24:03)Stoller talks about working with talented actors like Jason Segel and Rose Byrne, and the unique comedic talents each brings to a project.Advice on cutting scenes and prioritizing the story over individual jokes (29:30)Kevin and Nick offer insightful advice on cutting scenes and prioritizing the overall story arc over individual jokes, even highly comedic ones, if they undermine character development or audience engagement.The reshoots for "Get Him to the Greek" and the importance of point of view (33:38)Nick talks about his love of reshoots, and how the audience feedback led him to change the beginning of Get Him to the Greek.Preparing for the first day of shooting with Will Ferrell and Reese Witherspoon (41:24)Stoller discusses his preparation process before the first day of shooting with stars like Will Ferrell and Reese Witherspoon, emphasizing the importance of rehearsals and collaborative exploration.Throughout the engaging conversation, Nick Stoller's passion for storytelling, his respect for the audience, and his collaborative approach shine through. From his beginnings as a writer to his current success as a director, Stoller's journey is a testament to the power of perseverance, creativity, and a deep understanding of human emotions. If you enjoyed this episode, please leave us a review or connect on social media. We look forward to bringing you more revelations from behind the scenes next time on Don't Kill the Messenger!Host: Kevin GoetzGuest: Nick StollerProducer: Kari CampanoWriters: Kevin Goetz, Darlene Hayman, and Kari CampanoFor more information about Nick Stoller:Twitter: https://twitter.com/nicholasstollerWikipedia: https://en.wikipedia.org/wiki/Nicholas_StollerIMDB: https://www.imdb.com/name/nm0831557/For more information about Kevin Goetz:Website: www.KevinGoetz360.comAudienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678Facebook, Twitter, Instagram: @KevinGoet
Eli Roth (Director, Screenwriter, Producer, Actor) on his Unique Directorial Vision and Testing the Limits in Horror
Feb 22 2024
Eli Roth (Director, Screenwriter, Producer, Actor) on his Unique Directorial Vision and Testing the Limits in Horror
Send Kevin a Text MessageKevin Goetz sits down with acclaimed filmmaker Eli Roth. Eli burst onto the scene in 2002 with his indie horror hit Cabin Fever and cemented his reputation with the extremely profitable Hostel films. Known for his intense horror style and flair for marketing, Eli has built a hugely successful directing career. His latest film, the holiday slasher Thanksgiving, was released last year by Sony Pictures and he is currently working on a science fiction action comedy film, Borderlands, scheduled to be released this summer. Kevin and Eli have worked closely together using test screenings to hone Eli's movies. Their rapport is on full display as they delve deep into Eli's creative process, his career ups and downs, and the vital role testing feedback plays in the final films you see in theaters. Kevin and Eli Discuss Eli's Upbringing and Early Interest in Filmmaking (3:20)Eli became interested in film at a young age after seeing movies like Pinocchio, Star Wars, and Alien. He started making short films as a kid with help from a mentor. By age 11 he was making animated shorts, stop-motion films, and horror movies with his brothers and friends.Cabin Fever and Eli's Initial Resistance to Testing (27:09)Cabin Fever initially tested terribly but went on to be very profitable. Eli learned to analyze test data for what works rather than just looking at scores.Eli's Experience Working His Way Up in the Film Industry (31:42)Eli talks about his odd jobs in the film industry while writing scripts, including as an extra, a set production assistant, and Howard Stern's assistant on Private Parts.Working with Quentin Tarantino and Making the Hostel Films (37:12)Quentin Tarantino mentored Eli on Hostel, helping him add more realism and unexpected details. Eli discusses testing multiple endings for Hostel.Thanksgiving Test Screenings and Editing (42:15)Eli details his experience testing Thanksgiving and learning from audience feedback to hone the right tone, pacing, and violence level. He trimmed 15 minutes after the first test screening based on feedback. Eli says he has come to value test screening input thanks to insights from Kevin.Eli on the Power of Test Screenings (54:19)Eli thanks Kevin for helping filmmakers understand how to read test screening data and what audiences want. He advises filmmakers to listen to test feedback even if they don't agree.This fascinating conversation gives rare insight into Eli Roth's unique directorial vision and his journey to becoming one of Hollywood's most successful horror filmmakers. Eli's passion for the genre and gift for understanding audiences have been instrumental in crafting crowd-pleasing terror. His embrace of the test screening process, utilizing Kevin's expert analysis, demonstrates Eli's dedication to giving viewers the best experience possible.Host: Kevin GoetzGuest: Eli RothProducer: Kari CampanoWriters: Kevin Goetz, Darlene Hayman, and Kari CampanoFor more information about Eli Roth:Instagram: https://www.instagram.com/realeliroth/Wikipedia: https://en.wikipedia.org/wiki/Eli_RothIMDB: https://www.imdb.com/name/nm0744834/For more information about Kevin Goetz:Website: www.KevinGoetz360.comAudienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678Facebook, Twitter, Instagram: @KevinGoetz360Linked In @Kevin Goetz
Ben Mankiewicz (Host of Turner Classic Movies) on Cinema Classics & Growing Up in a Legendary Family
Feb 7 2024
Ben Mankiewicz (Host of Turner Classic Movies) on Cinema Classics & Growing Up in a Legendary Family
Send Kevin a Text MessageJoin Kevin Goetz as he welcomes the host of Turner Classic Movies, Ben Mankiewicz. As a member of the illustrious Mankiewicz family, Ben provides a unique insider perspective, from delightful stories about his early life surrounded by Hollywood royalty to the privileges and expectations that come with having a famous name. He also shares colorful anecdotes about his father, who spurned the movie business in favor of making an impact through politics and public service. Throughout the episode, Ben brings his deep passion for film to life, offering thoughtful analysis and critiques on everything from beloved classics like Casablanca to defining what makes a movie truly great. His joy and encyclopedic knowledge when discussing cinema is infectious.Ben's Family Legacy and Getting into Columbia (2:42)Ben talks about his family's long history at Columbia and getting rejected initially despite his famous relatives.Ben’s Father Spurning Hollywood for Public Service (8:08)Ben recounts his father Frank Mankiewicz's remarkable transition from Hollywood entertainment lawyer to a member of the Peace Corps in Peru. He further elaborates on his father's notable career milestones, which encompassed serving as Robert F. Kennedy's press secretary and spearheading George McGovern's campaign.Following His Own Path (9:15)Ben compares his interests to his father's drive to make a difference rather than join the movie business.Behind the Scenes of Turner Classic Movies (12:08)Ben describes auditioning for TCM and having long discussions about movies, playing to his strengths. Ben says seeing The Barefoot Contessa on TCM right after his audition felt like a good omen he'd get the job because it was a Mankiewicz movie.Ben's Takes on Classic Films (20:53)Ben argues audiences over time, not just critics, determine what becomes a classic film based on emotional impact. Ben names Paths of Glory and Casablanca as his favorites for their emotional resonance.On the Waterfront and the Problem with Kazan (33:47)Ben expresses admiration for On the Waterfront, acknowledging its brilliance and emotional depth, particularly praising Eva Marie Saint's performance. However, he expresses disdain for Elia Kazan's decision to name names during the McCarthy era. Mank and the Family Name (41:36)Ben talks about being a Mankiewicz, and describes being incredibly moved by the 2020 biographical drama film Mank directed by David Fincher capturing Ben's grandfather Herman's spirit. Whether you're a longtime TCM fan or simply love hearing little-known details about Hollywood history straight from the source, this podcast is a must-listen. If you enjoyed this episode, please leave us a review or connect on social media. We look forward to bringing you more revelations from behind the scenes next time on Don't Kill the Messenger!Host: Kevin GoetzGuest: Ben MankiewiczProducer: Kari CampanoWriters: Kevin Goetz, Darlene Hayman, and Kari CampanoFor more information about Ben Mankiewicz:Wikipedia: https://en.wikipedia.org/wiki/Ben_MankiewiczTwitter: https://twitter.com/benmank77?lang=enThe Plot Thickens Podcast: https://theplotthickens.tcm.com/For more information about Kevin Goetz:Website: www.KevinGoetz360.comAudienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevi
Hawk Koch (Veteran Producer and Former AMPAS & PGA President) On His Extraordinary Hollywood Career And Working With Icons
Jan 17 2024
Hawk Koch (Veteran Producer and Former AMPAS & PGA President) On His Extraordinary Hollywood Career And Working With Icons
Send Kevin a Text MessageKevin Goetz is joined by veteran Hollywood producer Hawk Koch. With over 50 years in the movie business, Koch has countless stories to share from his prolific career working on classic films like Chinatown, Marathon Man, Heaven Can Wait, and Wayne's World. He offers a rare insider's perspective on working with icons like Clark Gable, Ingrid Bergman, Jimmy Stewart, Jackie Gleason, and Barbra Streisand. Koch also provides wisdom on key lessons he's learned about the importance of telling the truth, taking care of people in the industry, and establishing your own identity.What’s in a Name? (6:49)Koch talks about changing his name at age 50 when he was bar mitzvahed, taking on the nickname "Hawk" to establish his own identity apart from his famous father, producer Howard W. Koch.Riding Horses with Clark Gable (17:28)Koch reminisces about getting his first horseback ride from Clark Gable as a young boy on a movie set. He describes feeling Gable's warmth and humanity in that brief interaction.Working with Legends (20:25)Koch shares his experience working with and being intimidated by classic actors like Jimmy Stewart and Ingrid Bergman early in his career.Icon Lightning Round (24:01)Kevin asks Hawk to give his quick impressions of industry figures he's worked with like Roman Polanski, Warren Beatty, Faye Dunaway, and Barbara Streisand.Getting His Start in Music (28:11)Hawk discusses how he got his start working in music, touring with The Dave Clark Five and getting to watch recording sessions with Frank Sinatra.Taking Care of “Family” (33:43)Koch talks about his dedication to the Motion Picture and Television Fund, taking care of people in the entertainment industry. He shares why it is important to him.Taming Faye Dunaway’s Hair (35:33)Koch tells a funny story about shooting Chinatown and director Roman Polanski pulling Faye Dunaway's hair out when it kept sticking up in a shot.Best Advice Ever Received (38:05)Koch stresses the importance of telling the truth in the movie business and not trying to mislead people.Tune in as Hawk Koch shares stories that capture the golden era of Hollywood history through his interactions with legends on set and off. But beyond the celebrity anecdotes, his emphasis on truth, care for others, and finding one's path contain valuable lessons for those both inside and outside the entertainment world. If you enjoyed this episode, please leave us a review or connect on social media. We look forward to bringing you more revelations from behind the scenes next time on Don't Kill the Messenger!Host: Kevin GoetzGuest: Hawk KochProducer: Kari CampanoWriters: Kevin Goetz, Darlene Hayman, and Kari CampanoFor more information about Hawk Koch:Wikipedia: https://en.wikipedia.org/wiki/Hawk_KochIMDB: https://www.imdb.com/name/nm0462242/Magic Time: https://magictime.pictures/For more information about Kevin Goetz:Website: www.KevinGoetz360.comAudienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678Facebook, Twitter, Instagram: @KevinGoetz360Linked In @Kevin GoetzScreen Engine/ASI Website: www.ScreenEngineASI.com
Nicole Brown (President of TriStar Pictures) on Creative Collaboration, Movie Test Screenings, & Keeping Audiences Engaged
Jan 3 2024
Nicole Brown (President of TriStar Pictures) on Creative Collaboration, Movie Test Screenings, & Keeping Audiences Engaged
Send Kevin a Text MessageKevin is joined by the President of TriStar Pictures, Nicole BrownJoin host Kevin Goetz as he engages Nicole Brown in a conversation about her career evolution from child actor to President of TriStar Pictures. Tracing her early acting jobs to producing and executive roles, Brown imparts thoughtful wisdom on creative collaboration, test screenings, and keeping audiences engaged. She shares insights on balancing bold artistic visions with commercial success, studio involvement, and the importance of innovation. From her experiences shepherding original films like The Woman King, Baby Driver, and A Beautiful Day in the Neighborhood, Brown offers revelations on what goes into crafting compelling films. She also has advice for emerging talent looking to push the industry forward.Early Life and Career (4:23)Brown describes getting bitten by the acting bug as a child growing up in Culver City, California. She began booking commercials and roles in shows she watched on TV. She reflects on how quickly acting went from an extracurricular activity to a central part of her young life.Transition to Producing (6:05)When Brown attended Columbia University, she began realizing that she derived more joy from facilitating creative projects behind the scenes than being on camera.Internship with Marc Platt (11:08)After college, Brown landed a career-changing summer internship with powerhouse producer Marc Platt. She sat in on his meetings at a major studio and soaked up his openness to ideas.Insights on Studio-Filmmaker Collaboration (19:24)Brown stresses that every film requires a different type of creative dance between the studio and the director. She notes that the studio's level of involvement often depends on the director's proven track record and the film's genre.The Origin Story of The Woman King (25:16)Brown traces how the idea for The Woman King originated when Viola Davis approached her eager to play a fierce African general leading an elite female army.Elements of Successful Theatrical Films in a Changing Landscape (31:19)Brown believes today's films require a sense of spectacle, urgency, and relevance that makes audiences eager to experience them immediately on the big screen.The Power of Test Screenings (36:28)Brown values seeing real audiences experience a film during test screenings. Beyond just the questionnaire data, she learns a great deal from the crowd's audible reactions and body language.Advice to Emerging Talent (40:21)Brown urges the next generation to fully immerse themselves in cinematic history and all forms of storytelling. But she also challenges them to then throw out the rulebook and bring completely new, bold ideas to revolutionize filmmaking.Tune in as host Kevin Goetz and Nicole Brown unpack valuable filmmaking lessons.Host: Kevin GoetzGuest: Nicole BrownProducer: Kari CampanoWriters: Kevin Goetz, Darlene Hayman, and Kari CampanoFor more information about Nicole Brown:Wikipedia: https://en.wikipedia.org/wiki/Nicole_Brown_(film_executive)IMDB: https://www.imdb.com/name/nm0114352/Sony Pictures: https://www.sonypictures.com/For more information about Kevin Goetz:Website: www.KevinGoetz360.comAudienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678
Marc Evans (Former Paramount Chief & Producer) on the Triumphs and Mistakes of Making Some of Hollywood's Biggest Blockbusters
Dec 20 2023
Marc Evans (Former Paramount Chief & Producer) on the Triumphs and Mistakes of Making Some of Hollywood's Biggest Blockbusters
Send Kevin a Text MessageKevin is joined by producer and former head of Paramount Pictures, Marc EvansMarc Evans is a highly respected studio executive with over 25 years of experience in the film industry. Evans worked his way up in Hollywood, becoming President of Production at Paramount Pictures. In this role, Evans oversaw the creative development and production of major blockbuster films like Mission: Impossible, Transformers, and Star Trek franchises. He has worked closely with top directors including J.J. Abrams, Michael Bay, David Fincher, and Martin Scorsese. Evans provides unique insights into greenlighting films and shares some behind-the-scenes stories of mistakes and triumphs during his studio tenure. After leaving Paramount, Evans founded his own production company Marc Evans Productions which has already scored hits with Netflix's The Mother starring Jennifer Lopez, and action movie The Old Guard. The value of chaos (3:08)Kevin and Marc recall what could have been a disastrous experience of his audience being canceled for a test screening of a major studio film.Early days at Paramount Pictures (5:43)Marc talks about his early days at Paramount working as an assistant for producer Julia Chasman and executive Nick Wexler, and working with legendary producer Laura Ziskin on the first Spider-Man films.Giving blockbusters heart (12:52)Marc shares what screenwriter Alvin Sargent told him about "the pleasure of making something big good" in regards to blockbuster franchise films.Reshooting World War Z (22:59)Marc and Kevin discuss what went wrong with the original cut of World War Z and why they had to redo 40 minutes of the film, and how the resulting film resonated better with audiences.Baywatch and Monster Trucks (25:25)Marc shares why the Baywatch movie failed to connect with audiences. The pair then discuss how Monster Trucks might have worked better as a smaller family film rather than pushing it as a major tentpole release.Marc Evans Productions (31:54)Marc discusses his recent production successes including The Mother starring Jennifer Lopez, The Old Guard starring Charlize Theron, and Instant Family starring Mark Wahlberg and Rose Byrne. He shares that the common theme in these movies is a strong emotional core.Marc Evans has worked on some of the biggest Hollywood blockbusters of the last 20 years. His candid perspectives on succeeding - and occasionally stumbling - reveal thoughtful lessons for creating films that truly resonate with audiences. Evans believes in always staying connected to the emotional core in every project. If you enjoyed this episode, please leave us a review or connect on social media. We look forward to bringing you more revelations from behind the scenes next time on Don't Kill the Messenger!Host: Kevin GoetzGuest: Marc EvansProducer: Kari CampanoWriters: Kevin Goetz, Darlene Hayman, and Kari CampanoFor more information about Marc Evans:LinkedIn: https://www.linkedin.com/company/marc-evans-productions/about/IMDB: https://www.imdb.com/name/nm0263010/For more information about Kevin Goetz:Website: www.KevinGoetz360.comAudienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678Facebook, Twitter, Instagram: @KevinGoetz360Linked In @Kevin
Steve Carr (Acclaimed Comedy Director, Writer, & Producer) on His Career, Making People Laugh, and Comedy Challenges Today
Dec 6 2023
Steve Carr (Acclaimed Comedy Director, Writer, & Producer) on His Career, Making People Laugh, and Comedy Challenges Today
Send Kevin a Text MessageKevin is joined by prolific comedy director, writer, and producer, Steve CarrGo behind the laughs with comedy director Steve Carr as he joins host Kevin Goetz for a lively and enlightening conversation. With hit movies like Paul Blart: Mall Cop, Daddy Day Care, and Dr. Dolittle 2 under his belt, Steve has mastered the art of crafting crowd-pleasing and enduring comedies. In this episode, you'll gain insight into Steve's journey from directing hip-hop videos in the 90s to directing comedic blockbusters. Steve also offers thoughtful perspectives on the state of comedy films today.Movies as comfort food (3:57)Steve shares a story about John Travolta, and Kevin and Steve discuss how movies like Paul Blart, Mall Cop can be like “chicken soup for the soul.”Nerves and laughs for Next Friday (09:42)Steve recounts the magical experience of hearing audiences roar with laughter at his first feature film comedy Next Friday.The state of comedy (19:46)Steve and Kevin give their opinions on why big-screen comedies are struggling lately.A change in focus (21:57)Steve shares how he's pivoting to writing more original scripts and producing in light of changes in the comedy landscape.Producing vs. directing (24:08)Steve details his experience independently producing a gritty, low-budget film and the lessons learned.Comedic influences (26:16)Steve lists his biggest comedic influences growing up, including Mel Brooks, The Odd Couple, and "Police Squad."Tune in for a fascinating conversation as Steve Carr shares tales from decades in Hollywood that reveal both the exhilaration of making people laugh and the challenges facing the genre today. Through it all, Steve retains his authentic humor and commitment to quality comedy with heart. If you enjoyed this episode, please leave us a review or connect on social media. We look forward to bringing you more revelations from behind the scenes next time on Don't Kill the Messenger!Host: Kevin GoetzGuest: Steve CarrProducer: Kari CampanoWriters: Kevin Goetz, Darlene Hayman, and Kari CampanoFor more information about Steve Carr:Web: https://www.stevecarrdirector.com/Wikipedia: https://en.wikipedia.org/wiki/Steve_CarrIMDB: https://www.imdb.com/name/nm0139867/For more information about Kevin Goetz:Website: www.KevinGoetz360.comAudienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678Facebook, Twitter, Instagram: @KevinGoetz360Linked In @Kevin GoetzScreen Engine/ASI Website: www.ScreenEngineASI.com
Terry Press (Entertainment Marketing Veteran & Former CBS Films Chief) on Movie Marketing & Crafting Successful Campaigns
Nov 15 2023
Terry Press (Entertainment Marketing Veteran & Former CBS Films Chief) on Movie Marketing & Crafting Successful Campaigns
Send Kevin a Text Message Kevin is joined by award-winning entertainment marketing executive and former CBS Films President, Terry PressTerry Press has held top marketing positions at studios like Disney, DreamWorks, and CBS Films. She's known for her brilliant campaigns for films like American Beauty, Gladiator, Shrek, and many more. In this conversation, we get an insider's peek at Terry's approach to movie marketing and what makes a film truly resonate with audiences. We also hear fun behind-the-scenes stories about working with talents like Steven Spielberg, Sam Mendes, and David Fincher.Early Years and Love of Old Hollywood (2:47) Terry shares how her love of classic Hollywood films was fostered by her parents at a young age. Emotional Storytelling and The Sound of Music (9:07) She explains why movies like The Sound of Music and American Beauty were so successful - they touched on universal human emotions and experiences. Behind the Scenes of Testing American Beauty (18:43) We get behind-the-scenes insight into testing American Beauty and why Terry knew it would connect despite mediocre audience testing scores. Marketing Gladiator to Appeal to Women (22:05) Terry explains how she strategized marketing Gladiator and its appeal to women based on the protagonist's family tragedy. Handling Creative Conflicts (25:46) Terry comments about periodic conflicting ideas between filmmakers and studio marketing executives regarding the creation of movie trailers.   Candid Takes on Industry Legends (38:10)Terry gives her candid, rapid-fire takes on industry legends like Steven Spielberg, Sam Mendes, Jeffrey Katzenberg, and more. Shyness Behind a Tough Exterior (50:07) In a vulnerable moment, Terry reveals most don't know she's quite shy, despite her perceived tough exterior.Tune in for a fascinating conversation as Terry Press provides wisdom from film marketing insights to stories about Hollywood legends to her unique personal perspective. Terry is driven by a genuine passion for great movies and storytelling, and she understands how to craft campaigns that don’t just sell films but reveal their deeper essence and meaning. It’s no wonder Terry is so respected by giants like Spielberg and Katzenberg. Her marketing mastery, authenticity, and humanity shine through in this chat. If you enjoyed this episode, please leave us a review or connect on social media. We look forward to bringing you more revelations from behind the scenes next time on Don't Kill the Messenger!Host: Kevin GoetzGuest: Terry PressProducer: Kari CampanoWriters: Kevin Goetz, Darlene Hayman, and Kari CampanoFor more information about Terry Press:LinkedIn: https://www.linkedin.com/in/terry-press/Twitter: https://twitter.com/reata1956IMDB: https://www.imdb.com/name/nm1437110/For more information about Kevin Goetz:Website: www.KevinGoetz360.comAudienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678Facebook, Twitter, Instagram: @KevinGoetz360Linked In @Kevin GoetzScreen Engine/ASI Website:
Will Gluck (Director/Producer/Writer) on Directing Hit Comedies & Audience Reactions.
Nov 1 2023
Will Gluck (Director/Producer/Writer) on Directing Hit Comedies & Audience Reactions.
Send Kevin a Text MessageKevin is joined by director, writer, and producer Will Gluck to discuss crafting comedy on screen and the intricacies of the testing process.Will Gluck has had an impressive career directing hit comedies like Easy A, Friends with Benefits, the Annie remake, and the Peter Rabbit films. He's also been behind popular TV shows such as The Michael J. Fox Show. In this candid, and often hilarious conversation, Will discusses his journey from TV writer to film director, his process on set, experiences testing movies with audiences, and thoughts on the state of romantic comedies in theaters. Will brings a valuable perspective as an audience-focused director who constantly shapes his films based on feedback. So, whether you're a film buff or just love a good laugh, this conversation with Golden Globe-nominated Will Gluck is a must-listen! Thoughts on Comedy, Improvising, and Reworking Scenes (3:25)Will talks about why he gravitated to comedy, his thoughts on improvising, and why he loves to rework scenes.Catching a Break in Hollywood (8:39)Will shares a hilarious story of how being a terrible driver for the head of a production company led to him getting his first writing job.Transitioning to Feature Films and Involving Family in Films Like Easy A, Annie, and Peter Rabbit (16:46)Kevin and Will discuss Gluck's filmography including Easy A, Friends with Benefits, Annie, and the Peter Rabbit films. Will explains why he chose to make the movies he did, and the important role his family played in those decisions.Gluck's upcoming movie Anyone But You starring Glen Powell and Sydney Sweeney (25:14)The pair discuss why chemistry between leads is crucial for romantic comedies, and Will talks about casting his new film, Anyone but You.Working with Tom Rothman and Sony (27:09)Gluck discusses his long history working with Sony Pictures and executive Tom Rothman.Film Focus Group Feedback and Evaluation (35:00)Gluck asks Kevin about screen testing and evaluating audiences. Kevin discusses his commitment to neutral, unbiased test screening reports, and they talk about how even great films get some bad feedback.Tune in for a fascinating insider's look at the world of test screenings, and Will's experiences in both film and TV. Make sure to check out Will’s upcoming romantic comedy Anyone But You, starring Glen Powell and Sydney Sweeney. It offers a glimmer of hope for the struggling genre. Thanks as always to you, our listeners, for joining us on this journey exploring audience research and testing in Hollywood. If you enjoyed this episode, please leave us a review or connect on social media. We look forward to bringing you more revelations from behind the scenes next time on Don't Kill the Messenger!Host: Kevin GoetzGuest: Will GluckProducer:  Kari CampanoWriters:  Kevin Goetz, Darlene Hayman, and Kari CampanoFor more information about Will Gluck:Instagram: https://www.instagram.com/willgluckwhat/IMDB: https://www.imdb.com/name/nm0323239/bio/Wikipedia: https://en.wikipedia.org/wiki/Will_GluckFor more information about Kevin Goetz:Website: www.KevinGoetz360.comAudienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678Facebook, Twitter, Instagram: @Ke
Robbie Brenner (Mattel Films President & Producer) on Audience Testing of "Barbie" Movie & More!
Oct 18 2023
Robbie Brenner (Mattel Films President & Producer) on Audience Testing of "Barbie" Movie & More!
Send Kevin a Text MessageKevin is joined by Academy Award-nominated producer and President of Mattel Films, Robbie Brenner who helped reinvent Barbie and create a contemporary movie classic. Robbie produced the record-breaking blockbuster movie Barbie and has had an illustrious career making acclaimed films including Dallas Buyers Club, for which she was nominated for an Academy Award for Best Picture and that went on to win three Academy Awards. We'll hear Robbie's insider stories of how Barbie went from an idea that seemed destined to fail to the biggest comedy hit in years. She also shares her war stories guiding Barbie through development and testing, while creating the bold creative vision needed to reinvent an iconic brand by bringing on director Greta Gerwig at the suggestion of Margot Robbie. Robbie Brenner also shares her vision for Mattel Films and insight into her upcoming projects.Getting Barbie Off the Ground (8:00)Robbie shares the early development process for Barbie, and why Kevin initially thought it would fail.The High Heel and the Birkenstock (12:16)How Greta Gerwig and Noah Baumbach got attached to the project and shifted the tone.Behind-the-scenes stories from test screenings of Barbie (18:18)Kevin and Robbie share stories from the early screenings of Barbie, and the changes that were made to the film.Convincing Mattel (25:44)Robbie explains how she had to convince the Barbie brand team to "get comfortable with being uncomfortable" during the filmmaking process.Polly Pocket, Hot Wheels, and Barney (35:46)Robbie discusses the future slate of films based on Mattel brands, including Hot Wheels, Barney, and more. She shares the big Hollywood names attached to the projects; people like J.J. Abrams, Lena Dunham, and Daniel Kaluuya.The Cultural Significance of Barbie (38:33)Robbie explains how Barbie substantively unpacks cultural issues, beyond just being commercially appealing.Taking Risks (42:25)Robbie talks about having conviction as a filmmaker to take bold risks, even if you "fail miserably.”Tune in for an entertaining glimpse behind the scenes of a contemporary classic in the making. Robbie brings an infectious energy as she shares anecdotes that capture the importance of conviction and the power of meaningful storytelling in producing great films. Robbie has an innate sense for compelling stories, a passion for telling them authentically, and the talent relationships and tenacity to get films made. Her insights into utilizing audience research to craft satisfying endings, grabbing viewer attention early, and leaning into a filmmaker's unique voice reveal why she's been behind so many memorable movies.Host: Kevin GoetzGuest: Robbie BrennerProducer:  Kari CampanoWriters:  Kevin Goetz, Darlene Hayman, and Kari CampanoFor more information about Robbie Brenner:Mattel Films: https://corporate.mattel.com/robbie-brennerIMDB: https://www.imdb.com/name/nm0107509/Wikipedia: https://en.wikipedia.org/wiki/Robbie_BrennerFor more information about Kevin Goetz:Website: www.KevinGoetz360.comAudienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678Facebook, Twitter, Instagram: @KevinGoetz360Linked In @Kevin GoetzScreen Engine/ASI Website:
Todd Black & Jason Blumenthal (Prolific Producers) on Filmmaking, Development, and Audience Testing!
Oct 4 2023
Todd Black & Jason Blumenthal (Prolific Producers) on Filmmaking, Development, and Audience Testing!
Send Kevin a Text MessageKevin is joined by the acclaimed producing team Todd Black and Jason Blumenthal, who give rare insights into their creative process and share lessons learned from decades of successful filmmaking.In this episode, Kevin Goetz sits down with two of the most prolific, decorated, and respected producers in the business - Todd Black and Jason Blumenthal. As partners at Escape Artists, Jason and Todd have produced an incredible array of award-winning films spanning over 20 years. From critical and commercial hits like The Pursuit of Happyness, The Equalizer franchise, Seven Pounds, and Being the Ricardos, they have cultivated a reputation for making character-driven films with soul and meaning.Jason Blumenthal’s Superpower [05:05]Jason believes his superpower is being able to "create something from nothing" when developing film ideas.Landing Denzel Washington for The Equalizer franchise [10:59]After years of relationship building, Todd and Jason landed Denzel for The Equalizer by paying for the rights themselves and developing the script extensively before showing him.The importance of character-driven movies [24:30]Todd emphasizes having likable characters that audiences connect with as the key ingredient for successful films.Nerves before every test screening [28:38]Both Todd and Jason discuss their intense anxiety and physical symptoms before every test screening. Despite the nerves, the trio discuss how important the test screening process has been for the success of their films.Memorable test screening moments that shaped their films [31:56]To illustrate how important it is to listen to the audience, the producing pair discusses how cutting a love story from Equalizer 3 significantly improved test scores.Will Smith's insight on why endings matter most to audiences [43:13]After a test screening of The Pursuit of Happyness, Will Smith surprised the audience and gave Jason a valuable piece of advice about the importance of a good ending.Tune in to hear Jason Blumenthal and Todd Black offer invaluable insights into producing in this wide-ranging conversation with host Kevin Goetz. The pair explain their creative ethos, share how test screenings have shaped their films, and recall sage advice received over their decades-long careers. Their passion for the test screening process illustrates a deep commitment to the audience above all else. With candor and humor, Jason and Todd impart hard-won lessons about the importance of likable characters, owning mistakes, and maintaining integrity in Hollywood. Their openness provides a rare look inside the art and craft of great producing.Host: Kevin GoetzGuests: Todd Black and Jason BlumenthalProducer:  Kari CampanoWriters: Kevin Goetz, Darlene Hayman, & Kari CampanoFor more information about Todd Black and Jason Blumenthal:Escape Artists: https://escapeartists.com/Instagram: https://www.instagram.com/escapeartistsentertainment/Wikipedia: https://en.wikipedia.org/wiki/Escape_ArtistsFor more information about Kevin Goetz:Website: www.KevinGoetz360.comAudienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678Facebook, Twitter, Instagram: @KevinGoetz360Linked In @Kevin GoetzScreen Engine/ASI Website: