Little Talks

Littlefield Agency

Sam Littlefield and Steve Roop chat agency and client happenings as well as cover digital marketing trends and news every Wednesday, live from Littlefield Studios in Tulsa, Oklahoma.

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Marketing for B2B dealer networks

Marketing for B2B dealer networks

Grasshopper Mowers' Mike Simmon is back in the house! As our first in-person guest at the new studio table, we have a quick surprise for him before we jump head-first into this week's topic: supporting dealer networks as a national B2B brand.How have the traditional and digital marketing landscapes merged to create new marketing opportunities? Mike delves deep into the challenges (and advances) that have redefined how B2B manufacturers can help their dealer networks approach and thrive through marketing efforts.From leveraging the local knowledge of dealers to taking advantage of co-op opportunities, Mike has some solid tactics to elevate dealer network marketing.Warning: HubSpot humor kicks off this week with a quick laugh.Give it a listen and let us know what dealer network tactics you find most effective.- Sam, Roop, Brandon, Brenda, Claudia, and Mike

Episodes

Marketing for B2B dealer networks

Marketing for B2B dealer networks

Grasshopper Mowers' Mike Simmon is back in the house! As our first in-person guest at the new studio table, we have a quick surprise for him before we jump head-first into this week's topic: supporting dealer networks as a national B2B brand.How have the traditional and digital marketing landscapes merged to create new marketing opportunities? Mike delves deep into the challenges (and advances) that have redefined how B2B manufacturers can help their dealer networks approach and thrive through marketing efforts.From leveraging the local knowledge of dealers to taking advantage of co-op opportunities, Mike has some solid tactics to elevate dealer network marketing.Warning: HubSpot humor kicks off this week with a quick laugh.Give it a listen and let us know what dealer network tactics you find most effective.- Sam, Roop, Brandon, Brenda, Claudia, and Mike

Exploring HubSpot’s new Content Hub

Exploring HubSpot’s new Content Hub

This week, Sam and Roop are all about HubSpot's new update. Big shoutout to Roop for exploring the Content Hub, which is still in beta. They're checking out how it changes the way we handle our digital content, from blog posts to tweets, using some cool AI tools. But remember, it's the human touch that keeps our content great!HubSpot's latest features let you automate and personalize your content on different platforms easily while keeping your unique style. It's definitely something you want in your content toolbox. Roop pointed out that we're not ready to let robots do everything—they still need to learn a lot about how we do things.

Workplace game changer: The Enneagram

Workplace game changer: The Enneagram

For those of you wondering what the Enneagram even is, don’t stress. You're in good company because Sam and Roop break it down to explain why it's a game changer in every work environment. It's pretty simple but super insightful—the nine personality types can help you understand yourself AND others better.

B2B Tips From Email Marketing Legend, Jay Schwedelson

B2B Tips From Email Marketing Legend, Jay Schwedelson

We're thrilled to host this week's special guest, Jay Schwedelson, president and CEO of Outcome Media, and one of America's foremost marketing authorities. He is celebrated as one the top 10 marketing experts nationwide. His Do This, Not That! is a top 10 marketing podcast—and a great listen if you love reality TV.After Roop's memorable encounters with him at recent HubSpot INBOUND conferences, it's our privilege to welcome Jay to Little Talks. He's here to share crucial B2B email marketing strategies for engaging your target audiences on a weekly basis—yes, that's right, weekly!So, grab your headphones and favorite junk food, and get the scoop on email tips and tricks from one of the best in the business.

Has Your B2B Brand Migrated To Vertical Video?

This week, we're chatting about vertical vs. horizontal videos. Yep, those full-screen, eye-catching vertical vids aren’t just a fad; they’re changing the game. Why? They grab your attention, make your message pop, and are perfect for social media giants like TikTok and Instagram. It's like the difference between the old VHS tapes and the crisp BluRay – time to upgrade your content strategy!

The Power of Automation Tools for B2B Brands

The Power of Automation Tools for B2B Brands

Today's topic is a hot one in the world of B2B marketing: automation. You know how they say time is money? Well, in our world, efficiency is more than just a trendy word—it's the secret sauce to our success. Automation is changing the game, making our daily marketing tasks feel less like a chore and more like a supercharged strategy session. We're talking about turning those time-sucking tasks into opportunities to connect with customers on a personal level, all with the help of some clever tech. And let's not forget about CRM systems like HubSpot and Salesforce; they're not just great tools, they're our partners in crime, helping us keep up with our growing to-do lists without breaking a sweat.

Is Your SEO Ready For Google’s March 2024 Core Update?

Is Your SEO Ready For Google’s March 2024 Core Update?

Google is rolling out a March 2024 update RIGHT NOW that could have a significant impact on your SEO. What is your B2B brand doing to address Google’s latest update? We bring in our resident SEM and SEO expert, Beth Kaiser, to discuss this topic on this week’s podcast.

🚨 Special Guest Alert: Brian Pappas Speaks!

🚨 Special Guest Alert: Brian Pappas Speaks!

We’re stoked to have Brian Pappas joining us in our Tulsa studio this week!Many Littlefielders go way back with Brian from our days working together when he was with our media partner down in Dallas. These days, he’s rocking it as the Director of Paid Search at Moroch Agency. Brian sat down with Sam and Roop to chat about our impending cookieless future. Plus, he dropped a fun fact about himself you won’t want to miss!Brian’s a pro’s pro when it comes to paid search, and we’re super thankful he swung by the agency to hang out with us. Can’t wait for you all to see (and hear!) him in action.– Brenda, Brandon, Brian, Claudia, Roop & Sam

Six Things We Learned About Producing A Podcast

Six Things We Learned About Producing A Podcast

Roop & Sam have learned a thing or two after the last three years of podcasting. We've talked to a lot of B2B prospects and clients who have considered podcasting, but hesitate because they don't know where to start.So this week, listen in to hear how to get started, and most importantly what not to do. Trust us, we've learned a lot through trail and error over the last three years!

Best & Worst Super Bowl Ads

Best & Worst Super Bowl Ads

Happy Valentine's Day from Littlefield Agency! This week we talk the Big Game and our takes on the best and worst Super Bowl ads of 2024. Major theme: celebs took over during the commercials breaks this year. Some were done very well, some not so much. Who are our winners and what ad is our ALL TIME favorite Super Bowl ad? Listen in to find out.

B2B Dealership Marketing Challenges (and Solutions!)

B2B Dealership Marketing Challenges (and Solutions!)

Brock Campbell joins us this week. Brock heads up our client engagement and project management teams, and he has a lot to say about B2B dealership marketing. Also, we discuss Roop avoiding being arrested yesterday. You will definitely want to join us for this episode to hear about his crazy travel through Kansas yesterday!

How to Enhance Your Email Marketing Strategy

How to Enhance Your Email Marketing Strategy

We focus on one key topic today and that is everything you've heard about email marketing is probably wrong. You're receiving nearly 150 emails every day. Guess what? So is your prospective B2B customer. How are your emails cutting through the noise and how are you nurturing your customers / prospective customers?

Notes From A B2B Salesman: Scott Loyd

Notes From A B2B Salesman: Scott Loyd

This is it! Our 100th episode (!) of Little Talks, and what better way to celebrate than with a special guest AND announcement that Littlefield Agency has been named one of Ad Age's 50 Best Places To Work in 2024! Truly an honor. See how we celebrated here.Our guest this week and Sam go way back (they used to be neighbors!). Scott Loyd is a partner and head sales honcho at Innovative Technology Solutions LLC. ITS specializes in CRACK (no really, listen to the podcast to hear what that actually means), and this week he's going to share some of his thoughts on sales in the B2B world. We also discuss where marketing can help "soften the beaches" for even the most seasoned salesperson.And as is beginning to be a tradition when we have a guest on the mics, we enjoy an assortment of libations.

Six Tips To Up Your Marketing & Sales Presentation Game

Six Tips To Up Your Marketing & Sales Presentation Game

This week Sam & Roop take a quick break from digital marketing trends and provide a POV on how you as a marketer or sales person can enhance your organizational presentations. Let's be honest, whether internal or external, you as a B2B marketer are always presenting and we want to help you take those presentations to the next level.

What You Need To Know In Google's Cookieless World

What You Need To Know In Google's Cookieless World

One percent of Google Chrome users are officially cookieless as of last week. What does this mean for your B2B brand?This is one of the most critical topics of 2024. Google Chrome plans to rewrite digital advertising and marketers are going to have to adapt. On this week's podcast we jump into what's ahead and what to expect as the digital marketing world goes through a seismic shift.

Top 2023 Search Trends and Our 2024 Digital Marketing Bets

Top 2023 Search Trends and Our 2024 Digital Marketing Bets

What were the top search trends in 2023, and what's ahead for digital marketing in 2024? We've got you covered.

B2B E-Commerce and What’s Ahead In 2024 With Grasshopper Mowers’ Trent Guyer

B2B E-Commerce and What’s Ahead In 2024 With Grasshopper Mowers’ Trent Guyer

VP of Marketing at Grasshopper Mowers, Trent Guyer, is back with some thoughts on e-commerce for B2B brands and what's ahead in 2024.

Have An Outdated Website? Here’s How You’re Going To Fix It

Have An Outdated Website? Here’s How You’re Going To Fix It

We’re down to the last two episodes of 2023! It continues to be a busy season for Littlefield Agency with lots of travel, lots of good food and lots of great time with our clients, including a quick cameo from Ditch Witch Marketing Communications Manager, Sean Hubbard, who was visiting during our recording session. Check […]

LinkedIn Tips To Enhance Your B2B Following

LinkedIn Tips To Enhance Your B2B Following

Welcome back to another edition of Little Talks with Littlefield Agency, where Sam and Roop discuss your latest and greatest B2B digital marketing trends and tips. We love this time of year as we gather with clients, and wrap a wonderful 2023 before gearing up for the new year. Roop and Sam have really focused on […]

Why B2B Marketing Is More Like B2C Than You Probably Think

Why B2B Marketing Is More Like B2C Than You Probably Think

Welcome back to another edition of Little Talks with Littlefield Agency, where Roop and Sam discuss B2B digital marketing trends. We hope you and your family had a wonderful and relaxing Thanksgiving. During our time off, we not only ate great food, but we also recharged. We can’t believe it’s the last full week of […]