When Donatas Jonikas, a marketing consultant, decides to jump into the startup space to explore innovative ideas, his bold undertaking leads to an ambitious research of over 1000 startups in order to validate his book idea and uncover a compelling central conflict. You will learn how to use data-backed, proven methods to accelerate business growth.
"I love innovative ideas. I love to help people build something that was never built before, to bring into reality just ideas. Which was like, okay, it's just an idea. Maybe it makes sense. Maybe it could live in this world. And, okay, let's check it. Let's do it. If it's a viable thing."
Donatas Jonikas holds a PhD in Economics and a Master's in Marketing Management with more than twelve years of experience in the field. He is the author of the book - Startup Evolution Curve: From Idea to Profitable and Scalable Business and has developed and implemented remarking strategies based on his research for more than 50 businesses around the globe that have helped them scale dramatically.
Donatas Jonikas had been working as a marketing consultant for eight or nine years when he felt bored with traditional businesses and decided to dive deeper into the startup space. He conducted extensive research on 1000 startups from different industries and backgrounds. During a presentation to 300 startups, someone asked where they could purchase the book he was suggesting. This inspired Donatas to create a strategy to prove his concept and create a book, Accelerate business growth: How to grow fast with data-backed proven methods. He offered incentives to those who participated in his research, including the chance to be featured in the book and to receive a free autographed copy. After months of hard work and dedication, he was able to create a book that has helped many startups on their journey to success.
In this episode, you will learn the following: