Jay McBain, Chief Analyst at Canalys for Channels, Partnerships and Ecosystems, keynote speaker, author and recently named a Top 8 Global Influencer by Channel Partners joins the show to discuss why the next decade of the channel ecosystem will be pivotal as the technology industry undergoes a major transformation. We also talk about how marketplace are going to disrupt the current model, the importance of “orchestration” and the growth that could bring to companies, and what governments need to do to adapt to all of this change.