As CFO Alliance’s Brooke Evans points out, be conscientious of your cashflow because of the state of the economy right now. Prepare for changes that could happen tomorrow by having a strategy around your cash flow forecast today. Having your exit strategy top of mind allows you to be ready if/when an exit opportunity presents itself. .
The finance function of a business is not one-size-fits-all. Founders can be slow to open up their books because of their perception that they have to “have it all figured out.” Push past that psychological complex, and be an empowering leader that calls out the warts, rather than the one with a white-knuckled grip on control.
Last, learn to say no to things that aren’t in your strategic wheelhouse and nail your niche. Learning the financial levers you can pull to execute your strategy is a valuable tool in the founder toolkit. As you prepare through financial and strategic planning, you set the precedent for success.
3 Key Takeaways
Brooke Evans lives and breathes strategic accounting and finance. Her passion for helping innovative founders scale their finance functions is unmatched in the market. Based in Tampa, FL, she founded CFO Alliance in 2008 -an outsourced CFO + strategic accounting firm who specialize in transformation through accounting, strategic finance, business process improvement, and mergers & acquisitions.