24. Be a Human Founder: Creating a Culture of Success

The Dirt

30-08-2022 • 42 mins

What is culture? What does it look like in your company? A lot of shifts in business occurred over the last two years since the start of the pandemic, particularly in remote work and how employees interact with their jobs. How has remote work impacted your culture? Has it magnified the problems or the solutions for your business?

Through 18 years of entrepreneurship, including highs and many lows, Tobias Günther has refined his perspective on the human side of business and how that leads to success. It’s not just about the money, and if you ignore the relationships on your team by focusing on just the money, you’ll lose both.

Joining Jim Barnish from Germany, Tobias shares his insight on why relationships trump company values, how to liberate yourself as a founder by trusting your team, and the power of self-reflection and personal growth.

Key Takeaways

  • Trust your team and free yourself of stress and unnecessary work. You hired them for a reason, let them show you why you hired them.
  • “Culture is how you treat each other” - Communication and relationships in your organization are the foundation. Without those in place, all of your company values and mission statements mean nothing.
  • Growth in your business is dependent on your growth as a person. Learn to self reflect and correct your mistakes. Your leadership will improve as you improve.


Tobias's LinkedIn


Reinventing Organizations by Frederic Laloux

About Tobias Günther

4x Founder + CEO | Mindfulness Teacher 🙋‍♂️ Helping other founders with the human side of business: company culture, remote work, leadership 👉 tobias.co

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