Wear Wag Repeat Podcast

Tori Mistick Wear Wag Repeat

Get ready to dive deep into the world of pet business with the Wear Wag Repeat Podcast! Tori Mistick, a dog mom extraordinaire, award-winning digital media expert, and Canine Enrichment Specialist, is here to help all pet lovers and aspiring petpreneurs make their mark. With over 10 years of experience in the pet industry, Tori brings a ton of knowledge and some serious marketing skills to help you navigate the pet business world. Every Wednesday, tune in for quick and actionable episodes packed with insights. Tori mixes it up, featuring interviews with inspiring women in the pet industry one week, and sharing her own expert advice the next. Whether you're a content creator, dog trainer, or an entrepreneur with a new pet product idea, this podcast will give you the inspiration and confidence to take your pet business to the next level. But Wear Wag Repeat isn't just a podcast - it's a community. Join our private Facebook group to connect with other listeners, send a DM with your feedback, or jump into our Ask Me Anything sessions where Tori will answer all your burning questions on an upcoming episode. We celebrate the achievements of women who are making a difference in the $246 billion pet industry, and we want you to be a part of it too. As featured in the Wall Street Journal and loved by listeners worldwide, Wear Wag Repeat is your go-to source for success stories from women in the pet industry. Whether you're a newbie or looking to grow your empire, let Tori be your guide to building a business that combines your love of pets with making an impact. Don't wait - subscribe to the Wear Wag Repeat Podcast NOW! Let's unleash your pet passion, turn it into profit, and achieve extraordinary success in the pet business world. It's time to fetch some serious success! read less

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The Short Leash: Repurpose Your Welcome Emails

The Short Leash: Repurpose Your Welcome Emails

The Short Leash is my monthly short episode designed to reel you back in to focus on one action that can make an impact in your pet industry business. Repurpose one of your welcome sequence emails as an email blast to your whole list of pet loversRepurpose a"Secret Sauce" or "Brand Story" email from your welcome sequence as a "Reintroduce Myself" post on your pet brand's social media. Work smarter not harder and re-use the great emails you've already written! Chances are there's a big part of your audience who hasn't seen them yet. Those who have will be reminded why they love you and the work you do in the pet industry :) Get ConvertKit to grow an email list that works for you. Need extra help? Book a 1:1 Strategy Session where I can help you with anything you need to grow your pet business online.

Episodes

The Short Leash: Repurpose Your Welcome Emails

The Short Leash: Repurpose Your Welcome Emails

The Short Leash is my monthly short episode designed to reel you back in to focus on one action that can make an impact in your pet industry business. Repurpose one of your welcome sequence emails as an email blast to your whole list of pet loversRepurpose a"Secret Sauce" or "Brand Story" email from your welcome sequence as a "Reintroduce Myself" post on your pet brand's social media. Work smarter not harder and re-use the great emails you've already written! Chances are there's a big part of your audience who hasn't seen them yet. Those who have will be reminded why they love you and the work you do in the pet industry :) Get ConvertKit to grow an email list that works for you. Need extra help? Book a 1:1 Strategy Session where I can help you with anything you need to grow your pet business online.

The Best Time to Start an Email List is TODAY

The Best Time to Start an Email List is TODAY

In this solo episode, I take a step back in 2 ways! One step back in strategy and also a step back in time... you'll see what I mean! If you haven't started an email list yet, the best time to start one is TODAY. First, you need an email service provider. My favorite ESP is ConvertKit (that's my affiliate link). Next, I'm sharing 6 of my favorite podcast episodes from the archives that touch on email marketing. There's an episode for you no matter where you are in your email marketing journey! GET ON MY EMAIL LIST!

👩🏻‍🤝‍👩🏼 5 Emails You Need to Send to New Subscribers

👩🏻‍🤝‍👩🏼 5 Emails You Need to Send to New Subscribers

On this episode, I’m talking with Kerrie Fitzgerald of Ecommerce Society. I’ve known Kerrie for years and I love a chance to get on the line with her and talk about digital marketing. Today’s conversation is full of actionable advice. Kerrie explains the five emails that you need to send to new subscribers when they join your email list. These five emails are written in advance and scheduled as part of an automated email welcome sequence. In my pet business, I use ConvertKit to manage my email marketing, including my email welcome sequence. What I love about Kerrie’s strategy that I’m about to share is that she explains the reason behind all five emails. And overall, they’re designed to make sales. Your welcome sequence is when new subscribers are the MOST interested in you and your business. So you need to take advantage of that and make it easy for them to get what they came to you for. This episode is part of my Q2 Email Marketing theme. Stay tuned for more expert interviews with actionable advice and solo episodes that will help you reach more pet lovers who need you in their lives!

What's Happening in April: Welcome to Q2

What's Happening in April: Welcome to Q2

Hear what's happening for petpreneurs this April in Wear Wag Repeat: Kicked off the quarter with K9 in 90 goal planning workshopCourse Creator Mastermind is underway!Wear Wag Repeat Society now OPEN with Q2 Email Marketing themeApril Podcast Guest: Kerrie Fitzgerld on setting up email automations, email funnel creation, creating customer superfansApril Solo episodes: Email list growth sprints vs. marathons, The Short LeashPersonal update: I'm wapping up my first semester as a University Professor, working on my Italian lessons for a vacation to Italy in May Join Wear Wag Repeat Society: Enrollment is open April 1-7 🐾

The Short Leash: Get More Done in 12 Weeks

The Short Leash: Get More Done in 12 Weeks

The Short Leash is my monthly short episode designed to reel you back in to focus on one action that can make an impact in your pet industry business. Sign up for the FREE K9 in 90 Workshop on April 1: https://wearwagrepeat.com/k9in90/ Get the accountability you need to reach your goals for the next 90 days in Wear Wag Repeat Society. Enrollment open April 1- 7. Get on the waitlist here: https://wearwagrepeat.com/society/ In the pet hospitality industry? Check out The Dog Guru's Business Bootcamp Workshop happening live in Denver, Colorado April 10 + 11.

Financial Freedom VS. Financial Independence

Financial Freedom VS. Financial Independence

What does financial freedom mean to you? Is it the same as financial independence? In this solo episode, Tori shares: How to define these termsStats about women's financial independenceHow she defines values-based financial independence 4 steps you can take to create more financial independence in your pet business and your life. This is part of the Q1 Money theme in Wear Wag Repeat. Check out expert interviews and solo episodes here on the podcast and for Wear Wag Repeat Society members, there are valuable guest expert lessons on Profit Mapping, Profit First Accounting and How to Create a Give Back Program in your Pet Business. Not a member yet? Get on the waitlist for Q2 at wearwagrepeat.com/society In the pet hospitality industry? Check out The Dog Guru's Business Bootcamp Workshop happening live in Denver, Colorado April 10 + 11.

👭🏻 How Charitable Marketing Raised $300,000 for Animal Rescue

👭🏻 How Charitable Marketing Raised $300,000 for Animal Rescue

Did you ever think that you could raise $10,000 or even $20,000 for a local animal rescue? My guest on this episode, Jessica Wasik of Bark and Gold Photography, has helped dozens of photographers create calendar contests that raise money for pets in need while also marketing their businesses. Topics Discussed: 1. Tori and Jessica discuss creating charitable pet calendar contests for animal rescue fundraising. 2. Jessica shares her successful methods of running pet photography fundraisers. 3. The importance of setting big fundraising goals and knowing your numbers is emphasized. 4. Tori encourages pet business owners to consider creating online courses for additional revenue. 5. The mutual benefits of charitable marketing and community partnerships are highlighted for pet businesses. Links Mentioned: The Dog Gurus Business Breakthrough Workshop 6 Question Quiz to Figure Out if You Should Create a Course

Meta Outage and What’s Happening in March

Meta Outage and What’s Happening in March

In this solo epsiode, I share what's happening this month in our Q1 MONEY theme, what steps you need to take after the Meta outage this week and I share a personal update. Topics Discussed: What's new in my life - lots of quilting and learning Italian!March Guest Expert Interview with Jessica Wasik of Bark & Gold Photographs drops March 13thWear Wag Repeat Society March guest expert is Orazie Cook of Praline's Backyard Foundation. She will teach us about maximizing the impact we make with non-profits and rescues (even with limited resources)Return of the Course Creator Mastermind! Create your first online course and launch it to my audience of 40,000+ pet lovers! JOIN HEREWhat you need to prioritize right now to protect your pet business from future Meta outages

The Short Leash: My Top 3 Money Books

The Short Leash: My Top 3 Money Books

The Short Leash is my monthly 10-minute or less episode designed to reel you back in to focus on one action that can make an impact in your pet industry business. Check out my Top 3 Money Books: Profit First by Mike Michalowicz We Should All Be Millionaires by Rachel Rodgers Buy the Change You Want to See by Jane Mosbacker Morris Check out these books and share YOUR favorite money books with us. Tag me on your Instagram stories @wearwagrepeat and I will re-share with our community.

6 Strategies to Dig Up Extra Cash in Your Pet Business

6 Strategies to Dig Up Extra Cash in Your Pet Business

Many of us in the pet industry face this common challenge: We want to invest in our business growth but we don't have the cash to make it happen. Have you ever had your eyes on a program you know will enhance your business, but you just don't have the cash to invest in it. Don't despair! Today, I'm sharing 6 actionable strategies to make extra cash. From specialized pet services to pet-centric digital products, we'll explore a variety of fun and easy strategies to expand your revenue streams. Resources Discussed: Ibotta App: A coupon app that gives you cash back. Get Ibotta!UserInterviews: Earn cash by offering insights to brands doing market research. Sign up for UserInterviewsWear Wag Repeat Society: Get on the Q2 Waitlist!B-School: Enrollment closes soon!

👩🏻‍🤝‍👩🏼 Do you struggle to set prices in your pet business?

👩🏻‍🤝‍👩🏼 Do you struggle to set prices in your pet business?

In this episode, I’m bringing back one of my favorite guests, Julie Swan. She’s the founder of the Dog Breeder Society and she runs a successful business breeding German Shorthaired Pointers and Rat Terriers. But don’t tune out if you’re not a dog breeder! This conversation is full of financial tips that apply to any type of pet business. You’ll learn about the numbers you need to know in order to set your pricing, plus the one number that really doesn’t matter at all! Julie also gives us actionable steps to be more confident about our pricing. I also loved hearing Julie’s insight on pricing gaps. You know when you see someone who has a product for $5 and another for $500 with nothing in between. That’s a pricing gap and you want to avoid having that in your business. It makes customers doubtful of the value of both the cheaper item and the expensive item. If you want to hear more of my insights into how I would implement Julie’s advice from this conversation, there’s an exclusive bonus episode for Wear Wag Repeat Society members. This year I’m releasing a new bonus episode every month with real examples of how I would implement each expert podcast guests’ advice. A lot of the time I’m walking the walk with this advice in my own business, so if you’re curious and want that extra insight, get on the waitlist for Wear Wag Repeat Society. Membership opens for about a week at the start of each quarter - so the next chance to join is early April. But today, here on this episode, we still have tons of valuable and actionable advice for you. Let’s dive right into the interview with Julie Swan. If you like what you hear, remember to leave a review in your podcast app or share the episode on social media tagging me @wearwagrepeat.

Exciting Things Happening in February

Exciting Things Happening in February

In this episode I'm sharing a few of the exciting things happening this month that will help you grow your pet business. We're sticking with the Q1 Money theme! New guest expert episode with Julie Swan: The Numbers You Need to Know in Your Pet Business [Coming Feb 14] Julie is featuring on my Top 10 Lessons I've Learned From My Podcast Guests Freebie GRAB IT HERE! Marie Forleo's B-School is open for enrollment February 8 - 22! This 6-week live program is bursting with experts, accountability and support to help you make more money and change the world. As an affiliate partner, I have special bonuses for pet pros. In Wear Wag Repeat Society we have a guest expert, Kristen Ricupero, a business & personal financial coach who will be teaching us Profit First for Pet Pros. Get on the Society Waitlist if you're not a member yet!

Quick Tip: Manifest Money Miracles for 14 Days

Quick Tip: Manifest Money Miracles for 14 Days

Introducing Quick Tips. Or Short Tails. Or... suggest a better name for this series! Each month, the week after our expert guest interview episode comes out I'll share a short solo episode with an actionable tip that you can implement in your pet business or in life with your pet. Today I'm sharing a 14-Day challenge to manifest money miracles and develop your money magnet mindset! 💰 Does that sound like something you want to do? Take a listen and share this episode with your pack! 🐾

👩🏻‍🤝‍👩🏼 Negotiate Like a Pro: How Pet Content Creators Can Boost Their Earnings

👩🏻‍🤝‍👩🏼 Negotiate Like a Pro: How Pet Content Creators Can Boost Their Earnings

We’re digging into the 1st quarter theme of making more money in your pet business. To get us started on this theme, I’m excited to share a conversation with Kara Conway Love. Kara brings to the table her wide ranging expertise in the legal world, content creation, and entrepreneurship. As we explore topics like maximizing earnings, negotiating partnerships as pet influencers or content creators, and avoiding legal pitfalls, Kara's expertise shines through. You’ll find that our conversation offers helpful perspectives for creators and entrepreneurs alike. One important area that we touch on is usage rights. This is something that affects all of us in today’s multimedia climate. Kara shares some great insights on how to negotiate usage rights to maximize the profitability of your partnerships. Lastly, she provides expert guidance on how to protect your finances as a business owner and whether or not you should consider forming an LLC to do so. There’s a lot of actionable advice and valuable takeaways in this episode. If you want to go deeper and hear the action steps that I would recommend taking after talking with Kara, please check out the bonus solo episode that will be released on the Wear Wag Repeat Society secret podcast - that is only available as an exclusive bonus to WWR Society members. You can join today: wearwagrepeat.com/society

Make More Money in Your Pet Business: Our Q1 Theme

Make More Money in Your Pet Business: Our Q1 Theme

Do you want to make more money in your pet business this year? Of course you do! So that’s what we’re dedicating the first three months of this year to. In this episode, I'm sharing what to expect from Wear Wag Repeat Society and this Podcast in January. Wear Wag Repeat Society membership is now OPEN through Janaury 10: https://wearwagrepeat.com/society/ Join the K9 in 90 Workshop January 8: https://wearwagrepeat.com/k9in90/ Plus tay Tuned for an Expert Interview with Kara Conway Love coming out on Janaury 10th!

300 Episodes 🎉 Our Impact + Plans for 2024

300 Episodes 🎉 Our Impact + Plans for 2024

Welcome to the 300th episode of the Wear Wag Repeat Podcast! What a journey it's been since we started in the summer of 2017. Today, with over 177,000 downloads, I'm taking a moment to reflect on our growth, share my personal journey, and unveil some exciting plans for 2024. Join me as we dive into the world of pet business, celebrate our milestones, and embrace the bright future ahead. Topics Discussed in Episode 300: The Beginning: Starting Wear Wag Repeat in Summer 2017.Growth Over the Years: Achieving 177,000+ downloads and the key factors behind that success.Starting and Growing a Pet Business: Lessons learned and tips for aspiring entrepreneurs.Personal and Community Growth: How the podcast has impacted my life and our community.2024 Plans: Focusing on valuable guest interviews with actionable takeaways, tied to quarterly themes in Wear Wag Repeat Society.Quarterly Themes for 2024: MONEY in Q1 and EMAIL in Q2.New Initiatives: Introduction of the FREE K9 in 90 workshops at the start of each quarter and other exciting offers.

Telling Stories Pet Parents Want to Hear: Author Amy Shojai

Telling Stories Pet Parents Want to Hear: Author Amy Shojai

In this episode, I have the pleasure of getting to know pet author and certified animal behavior consultant Amy Shojai. We get started with Amy’s story of how she got inspired to get into writing about pets while working in a small vet clinic in Eastern Kentucky. At the clinic, she witnessed first hand the wide variety of treatments and pets and need to convey important information to pet parents in a way that they could easily understand. That experience got her started writing about pets for publications like Cat Fancy and Dog Fancy. She developed a signature writing style for articles that started with a story about a pet, transitioned into the featured medical information and wrapped up with an update on how the pet is doing after treatment. That structure of leading with a strong hook followed by education got people’s interest, especially when there was a happy ending to share! Amy and I also talk about why we love to read fiction written by dog experts. Amy admits that she has thrown books across the room when the author clearly doesn't know a thing about dogs and writes unrealistic or dangerous stories about them! Same, girl! If you dream of writing about pets, or if you just want to promote your pet business through really great stories, you will enjoy this interview!

December Dos and Don'ts for Your Pet Business

December Dos and Don'ts for Your Pet Business

In Episode 298 I'm sharing the Dos and Don'ts of December for your Pet Business. This episode is a blend of practical business advice and personal reflections, all designed to empowering women entrepreneurs in the pet industry. Download my new FREEBIE: Top 10 Strategies I've Learned from Podcast Guests Topics discussed in this episode: Reflect and plan for 2024Personal updates: Dog mystery respiratory illness, hiring help this month, holiday gifts.DO: Show gratitude to customers with thoughtful gestures.DO: Balance holiday and evergreen content strategically.DON'T: start anything new this month (focus on planning for 2024)

Sustainable Trends & Women's Leadership in Pet Nutrition with Natalie Asaro

Sustainable Trends & Women's Leadership in Pet Nutrition with Natalie Asaro

This episode is all about my favorite theme… collaboration! In talking with Natalie Asaro of Petcurean Pet Nutrition, it was awesome to learn how their team works together with others in the pet food industry. We talked about some of the trends in the pet food industry as pet parents are getting more involved and invested in the ingredients they feed their dogs. Petcurean is leading the way with research into sustainable ingredients like black soldier fly larvae. I also enjoyed learning about how they’re making nutrition accessible to all pet parents with three different brands at three different price points. It’s interesting to think about how all of us could offer something like this in our pet brands. Another lesson we can all learn from this conversation with Natalie is about providing honest and thorough customer service. The pet nutritionist team at Petcuriean is available to share food advice with pet parents, and they might even recommend a different brand if nothing they carry is the right fit for the pet. I love how transparent that is! It shows how everyone on the team really cares the most about pet health. At the end of the day, it’s all about healthy pets!

Top 10 Pet Business Strategies from Almost 300 Episodes

Top 10 Pet Business Strategies from Almost 300 Episodes

As we approach 300 episodes I thought it would be valuable to share the top success strategies I’ve learned from women petpreneur guests on the podcast. I’ve interviewed some of the top women in the pet industry. But if you wanted to listen to every episode, it would take over 146 hours! I know you don’t have that kind of time… after all, you’re growing a pet business of your own. So, I did you a favor and pulled 10 of the most impactful lessons I’ve learned from my guests. In this episode, you’ll hear about 5 of their proven success principles. Make sure to grab the download for all 10. Find it in the shownotes: https://wearwagrepeat.com/podcast-episode-296/ Black Friday Deals: https://wearwagrepeat.com/black-friday-deals/