Anthony Spina is the Co-founder and Co-CEO of System Seltzers, the first alcohol-by- volume system. Consumers can choose to purchase multipacks of eight, five, or zero ABV, giving buyers the choice to dial up or dial down over the course of an evening or week. Anthony is a veteran beverage brand executive who worked as a brand manager for Pabst Brewing Company, Mike’s Hard Lemonade, and White Claw before founding System Seltzers. Additionally, Anthony is the Founder of Three Degrees, a selective beverage branding company that includes beer, spirits, hard seltzer, and energy drinks.
The beverage industry has evolved heavily since the 1990s. At one point, while hanging at bars, the only options outside of hard liquor were beer, wine, and perhaps the novelty wine cooler. Gender norms also played a factor in what bargoers drank. Fast forward to the twenty-first century, alcoholic choices include craft beers, hard lemonades, and seltzers.
But what about the social drinkers who have work in the morning, are trying to cut back, or prefer to socialize sans alcohol? Those are no longer hard choices, thanks to beverage brand manager and entrepreneur Anthony Spina. Now consumers can choose to dial up or dial down. Want to learn more?
Join Steve Gaither in this episode of the CPG Troublemakers as he chats with the Co-founder and Co-CEO of System Seltzers, Anthony Spina. The two discuss the ever-changing beverage world, including how marketing has changed over the years, beer brands pivoting into the beverage industry, and the idea behind System Seltzers. If you’re a CPG professional who likes to stir up a little trouble, then you’ll want to tune in. Let’s get started!