56 - Branch: from an MBA project to a unicorn with Mada Seghete

The 30 Minute CMO

May 3 2022 • 48 mins

A decade ago, Mada Seghete and her MBA classmates came up with an idea for an MBA project. Fast forward to today, and this idea morphed into a business that is valued by investors at $4B. As one of the cofounders of Branch, the wildly successful mobile marketing and measurement platforms, Mada had a front row seat to the rapid rise of mobile marketing and with it the need to define and shape her company's culture, operating principles and pitch to the market. In this episode, Mada shares Branch's story and how it traced the ascent of mobile and shares with us her thoughts on what it takes to manage a high growth business. Hosted by Gosha Khuchua and Alex McNamara. Visit us at www.30MinuteCMO.com or follow us on IG @30MinuteCMO