61 - The secret power of Out of Home advertising

The 30 Minute CMO

Jun 20 2023 • 1 hr 22 mins

Out of Home is undergoing a kind of a renaissance but is still seen as a small component of brands' marketing plans. What is the secret power of modern day OOH? How should marketers think about the medium? And is this the last channel that can truly reach most consumers with great advertising without being skipped or ignored? We invited Craig Barber, SVP of Out of Home for Dentsu to discuss this topic. Hosted by Gosha Khuchua and Alex McNamara. For accompanying show notes and visuals, visit us at www.30MinuteCMO.com and follow us on Instagram @30MinuteCMO