55 - Boycotting Russia with Ray Wert

The 30 Minute CMO

Mar 15 2022 • 52 mins

In the last two weeks, over 300 global brands announced some form of boycotting Russia over its war with Ukraine. How are these decisions made? What do they mean to brands, consumers and politicians? Are they effective and what message do they aim to send? To help us answer these and other questions, we invited Ray Wert who for years has advised companies, publishers and political campaigns on their communication strategies. Hosted by Gosha Khuchua and Alex McNamara. Visit us at www.30MinuteCMO.com and follow us on IG @30MinuteCMO