59 - F1 & Drive to Survive: a new formula for sports marketing

The 30 Minute CMO

Mar 21 2023 • 1 hr 20 mins

It's hard to underestimate the impact of the hit show Drive to Survive on the fortunes of Formula 1. It has been brought in millions of new fans, opened up the US to the sport and created new superstars out of drivers, team principals and owners alike. On this episode, Gosha Khuchua and Alex McNamara invite an old friend of the show, Colin Landforce (see Episode 20) to share their views and experiences with the show and the sport. Follow us on Instagram @30MinuteCMO and visit us at www.30minuteCMO.com