Loyalty is an oft-neglected superhero of marketing, capable of driving consumers to make irrational economic decisions for the sake of freebies and perks. On this show, we dissect our obsession with loyalty and talk about what differentiates successful programs from those that we tend to forget. Hosted by Gosha Khuchua and Alex McNamara. Visit us at www.30minuteCMO.com and follow us on IG @30MinuteCMO