My guest today is Jay Acunzo, a podcast host of many shows, writer, speaker, and a major inspiration of mine on the intersection of art and marketing.

He was also our coach for developing the premise of The Startup (R)evolution, which is this: It always sounds easy in the business books and Ted Talks. But the kinks and second-order effects get unraveled in the implementation.

So in this episode, we talk about creativity and authenticity in B2B. Jay says: "The problem isn't bots replacing tons of creators; the problem is tons of creators acting like bots. "

Let's dive in.

⭐ More about Jay

He’s an author, show host, speaker, and brand consultant. His narrative-style podcast, Unthinkable, has been heard by over a million people worldwide. (It’s kinda like Radiolab but for creators.) Jay also writes books, develop & hosts original series for brands, and offer 1:1 coaching to help you resonate more deeply and build your brand and audience.

In 2023, Jay founded a membership program to help you push yourself creatively: the Creator Kitchen.

Previously, he worked in marketing and editorial roles at Google, HubSpot, and ESPN and as a creative leader for a tiny startup and the VC firm, NextView.

Jay’s grand aspiration/delusion is to be the Anthony Bourdain of workplace storytelling.

Make sure to follow Jay:

⭐ Website: https://jayacunzo.com/

⭐ Twitter: @jayacunzo

⭐ Instagram: @jacunzo

⭐ LinkedIn: https://www.linkedin.com/in/jayacunzo/

Follow us:

⭐ Instagram: @the_startup_revolution