In this episode, I talk with Tory Gray founder of the Gray Dot Company.

In our conversation, we decode new ways of leading. And difficult decisions and trade-offs, we encounter on a day-to-day basis.

We discuss the unconventional business decisions she made and the importance of questioning standard advice.

We both decided to consciously ignore some advice around agency building such as processizing everything early on or hiring only junior staff to save costs.

Spoiler: Tory's most controversial take is her rejection of value-based pricing. She argues that this model often leads to inflated prices for larger clients without necessarily providing additional value.

For more hot takes, including hiring, remote-first culture and the future of work. Tune in.

Let's dive in.

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🌀Company website: https://thegray.company/

🌀LinkedIn: https://www.linkedin.com/in/torygray/

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