From posters and “bestseller” endorsements a decade ago to the endless possibilities that digital marketing has opened up now, book promotions have seen a veritable shift in scope and scale over time. This week on Publishing Perspectives, Kapil Kapoor talks to Amish Tripathi and Anant Padmanabhan about innovations in marketing strategies in publishing. Amish is a writer, columnist and diplomat. Anant Padmanabhan is the CEO of HarperCollins India. Kapil Kapoor is Managing Director at Roli Books.