The Indian Dream

Sahil & Siddharth

The Indian Dream tells the stories of the profitable, long term thinker, risk-taker Entrepreneur because the country needs to be told that there's also a way to build long term value generating businesses in the era of VC funded hyper-growth engines. We wish to use these voices to showcase the strength of the Indian entrepreneurial spirit that forms the backbone of the nation.

The Business of Ad-Tech ft Kavita & Anand, Co-Founders of Voiro - Part 1
Yesterday
The Business of Ad-Tech ft Kavita & Anand, Co-Founders of Voiro - Part 1
In this episode, we host Kavita & Anand (Co-Founders at Voiro) to talk about Ad-Tech Industry. We’re all familiar with how big the Digital Ads market has grown over the last decade. To put some numbers, in 2012, the Global Digital Ad spend was close to $100 Billion. Today, that stands at more than 600 Billion dollars - a healthy 20% growth every year. In the next few years, $1 Trillion dollars will be spent on Digital Ads globally. With the rise of Ad Spends, the technology that supports that industry, often called as Ad-Tech has seen an exponential rise. As we’ve often discussed on the podcast, selling shovels during a gold rush is a great way to build a large, profitable business. Today, Voiro is a SaaS Platform that helps media companies run their Ads business, and in the last 9 years, they’ve had a ring-side view of this meteoric rise of the Ad-Tech market. What makes their journey even more interesting is that they’ve part of the team that runs the Indian Premier League’s Ad’s business! Practically from Day 1 of Hotstar, in fact it wasn’t even called hotstar back then. We’ll first talk about how they went from build a service business to build a software product, then we’ll talk about the landscape shift that’s happened from broadcast to digital technology, then we talk about how the entire world of Ad-Tech come together to form a value chain and lastly we talk about the emerging trends of privacy, regulation and content creation.  ---------------------------------------------------------------------------------If you like the content we create, I need 30 seconds of your time to help us reach more people. Do one or more of the following, depending on how much you love The Indian Dream.Subscribe on Youtube (Posting 5 Videos every week)Follow us on Instagram (Posting 3 Reels every week)Follow me on Twitter @sidbetala (Trying to figure out Twitter!)DM us on Whatsapp------------------------------------------------------**This episode is brought to you by PushOwl.PushOwl is a web push marketing app built for e-commerce businesses. Trusted by more than 25000 brands across the globe, PushOwl lets you turn one-time store visitors into subscribers, send highly-visible web push notifications, and increase customer retention!
India's Digital Infrastructure - Part 2 - ONDC (Open Network for Digital Commerce) - Will it be the end of Amazon, Flipkart Duopoly?
11-09-2022
India's Digital Infrastructure - Part 2 - ONDC (Open Network for Digital Commerce) - Will it be the end of Amazon, Flipkart Duopoly?
This is Part 2 of the series where we discuss India's Digital Infrastructure.Here are our Research Notes for the episode. Open Network for Digital Commerce or ONDC has been in the news lately. Currently, online marketplaces (Amazon, Flipkart, Snapdeal) follow a platform model. In this model, they have end-to-end control over the entire e-commerce transaction process, right from seller on-boarding, customer acquisition, order fulfilment, complaint redressal, and managing payments. Right now, all these processes are being controlled by a single entity.ONDC's open network will 'unbundle' or break down this complex system of small activities into separate micro-services that can be addressed separately by any entity. These organisations can chooses to perform one or more of these activities. As a result, the proponents of ONDC say that if it is successful, ONDC will democratize e-commerce, increase competition and accelerate growth.If it is democratised, one big change through ONDC will be that it caps referral commissions for platforms that send shoppers to a seller at just 3% – much less than the roughly 30% cut charged by Amazon, Flipkart and others.---------------------------------------------------------------------------------If you like the content we create, I need 30 seconds of your time to help us reach more people. Do one or more of the following, depending on how much you love The Indian Dream.Subscribe on Youtube (Posting 5 Videos every week)Follow us on Instagram (Posting 3 Reels every week)Follow us on Twitter @sahil071 & @sidbetala (Trying to figure out Twitter!)------------------------------------------------------**This episode is brought to you by PushOwl.PushOwl is a web push marketing app built for e-commerce busiensses. Trusted by more than 25000 brands across the globe, PushOwl lets you turn one-time store visitors into subscribers, send highly-visible web push notifications, and increase customer retention!------------------------------------------------------Here are some research notes that we compiled or referred to for this episode:Jefferies Report about ONDC - tonne of details not available elsewhere.Twitter Thread by Aditya Kondawar - helped us structure our thoughts.
The Business of Drones & Can India become a Drone Superpower? ft. Vipul Singh, Co-Founder, Aarav Unmanned Systems
15-08-2022
The Business of Drones & Can India become a Drone Superpower? ft. Vipul Singh, Co-Founder, Aarav Unmanned Systems
The business of Drones is one of the most exciting themes to look out for in the next 5-10 Years. With wide ranging applications, Drones are set to be a Rs. 15,000 Crore industry by 2026. We have with us, Vipul Singh, Founder of Aarav Unmanned Systems. They manufacture drones and provides integrated services for Geo Surveys. They recently bagged a Rs. 15 Crore contract from Survey of India to map out entire Haryana. Vipul is also the founding member of the Drone Federation of India and has had a very interesting journey working with the central government and various regulators to create the Drone Rules of 2021 that were the key to unlock this market. ---------------------------------------------------------------------------------If you like the content we create, I need 30 seconds of your time to help us reach more people. Do one or more of the following, depending on how much you love The Indian Dream.Subscribe on Youtube (Posting 5 Videos every week)Follow us on Instagram (Posting 3 Reels every week)Follow us on Twitter @sahil071 & @sidbetala (Trying to figure out Twitter!)DM us on Whatsapp------------------------------------------------------**This episode is brought to you by PushOwl.PushOwl is a web push marketing app built for e-commerce businesses. Trusted by more than 25000 brands across the globe, PushOwl lets you turn one-time store visitors into subscribers, send highly-visible web push notifications, and increase customer retention!
The Business of Sula Wines - Part 2 of Business of Wines in India
01-08-2022
The Business of Sula Wines - Part 2 of Business of Wines in India
This is Part 2 of two part episode on Wine Industry in India and Sula's impending IPO.In the previous episode, we discuss about the Business of Wines in India and a brief history about Sula. In this episode, we take a deeper look at the business of Sula Wines based on the IPO prospectus that they filed. Sula is a ~Rs. 450 Crore business with ~Rs. 52 Crore in Profits. It's been built over the last 20+ years by Mr. Rajeev Samant and the stellar team. We discuss how Sula has been able to dominate the market through a mix of great marketing, product and distribution strategy along with retaining key talent with generous compensation. ---------------------------------------------------------------------------------If you like the content we create, I need 30 seconds of your time to help us reach more people. Do one or more of the following, depending on how much you love The Indian Dream.Subscribe on Youtube (Posting 5 Videos every week)Follow us on Instagram (Posting 3 Reels every week)Follow us on Twitter @sahil071 & @sidbetala (Trying to figure out Twitter!)DM us on Whatsapp------------------------------------------------------**This episode is brought to you by PushOwl.PushOwl is a web push marketing app built for e-commerce businesses. Trusted by more than 25000 brands across the globe, PushOwl lets you turn one-time store visitors into subscribers, send highly-visible web push notifications, and increase customer retention!------------------------------------------------------(01:40) - What will it take to build Sula (06:28) - Sula's People Strategy and Executive Org Structure(10:51) - Sula's Investments in Property, Plant and Equipment is their Moat(17:35) - Analysis of Sula's Working Capital Cycle(24:51) - Sula's Strategy of moving away from Imports/Distribution of Foreign Brands to focus on building their own domestic brands(29:23) - Sula's Brand Strategy - House of Brands(33:52) - Sula's Distribution Strategy(36:24) - Alternative Marketing, Sula Fest, Wine Tourism(44:13) - Closing Comments on Business of Sula
The Business of Wines in India - Understanding the fast growing Rs. 1500 Cr market
28-07-2022
The Business of Wines in India - Understanding the fast growing Rs. 1500 Cr market
This is Part 1 of two part episode on Wine Industry in India and Sula's impending IPO. Wine is a Rs. 1500 Cr ($200 Million) market in India that's growing fast. Sula's DRHP filings are a great read to understand about this market and what it takes to operate in complex alco-beverage sector in India. In this episode, we focus on the market as it stands today, talk about the global trends that might shape trends within India and what the future could look like. ---------------------------------------------------------------------------------If you like the content we create, I need 30 seconds of your time to help us reach more people. Do one or more of the following, depending on how much you love The Indian Dream.Subscribe on Youtube (Posting 5 Videos every week)Follow us on Instagram (Posting 3 Reels every week)Follow us on Twitter @sahil071 & @sidbetala (Trying to figure out Twitter!)DM us on Whatsapp------------------------------------------------------**This episode is brought to you by PushOwl.PushOwl is a web push marketing app built for e-commerce busiensses. Trusted by more than 25000 brands across the globe, PushOwl lets you turn one-time store visitors into subscribers, send highly-visible web push notifications, and increase customer retention!------------------------------------------------------(02:12) - Overview of Wine Market in India(06:00) - Why Maharashtra and Karnataka are major wine producers (Hint: Policies)(08:43) - Why winemaking is a capital intensive business, thanks to the large land holding required(11:13) - Global Wine Market, special focus on chinese market(17:44) - A Case for why the wine market in India will grow(19:11) - History of Sula
India's Digital Infrastructure - The Innovation that will unlock the $300 Billion MSME Lending Market - OCEN (Open Credit Enablement Network)
22-07-2022
India's Digital Infrastructure - The Innovation that will unlock the $300 Billion MSME Lending Market - OCEN (Open Credit Enablement Network)
This is Part 1 of the series where we discuss India's Digital Infrastructure. Over the last few years, the Indian Government along with the support of iSpirt,  have build India Stack. We're now close to seeing the full potential of India Stack with the recent launch of Account Aggregator, which will soon be followed by Open Credit Enablement Network. In today's episode, we deep-dive into the world of OCEN and discuss how it has the potential to unlock the $300 Billion MSME Lending market. ---------------------------------------------------------------------------------If you like the content we create, I need 30 seconds of your time to help us reach more people. Do one or more of the following, depending on how much you love The Indian Dream.Subscribe on Youtube (Posting 5 Videos every week)Follow us on Instagram (Posting 3 Reels every week)Follow us on Twitter @sahil071 & @sidbetala (Trying to figure out Twitter!)------------------------------------------------------**This episode is brought to you by PushOwl.PushOwl is a web push marketing app built for e-commerce busiensses. Trusted by more than 25000 brands across the globe, PushOwl lets you turn one-time store visitors into subscribers, send highly-visible web push notifications, and increase customer retention!------------------------------------------------------Episode Timeline: (02:02) - What is India Stack and how it's been the foundation for India's Digital Infrastructure(04:49) - The $300 Billion Credit Gap in India's MSME Sector(07:26) - The current models of BNPL are NOT the lending market that we need to develop the country(08:46) - The Challenges with MSME Lending - High Costs(10:04) - Why MSME's prefer to take Loans from Informal sources(17:07) - What are Account Aggregators?(22:07) - Why we've not seen a true Loan marketplace and why API Standardization is important to unlock the lending market(28:54) - What will the lifecycle of loan look like when its powered by India Stack(33:14) - 'Lending as a Feature'(40:26) - Lend & Forget model vs. Lend, Monitor, Collect Model (Balance Sheet vs Cash Flow Lending)Here are some research notes that we compiled or referred to for this episode: ISPIRT - First Open House on OCENLoan Service Providers & Cashflow LendingThe Indian Dream's Research on India's Fintech Infrastructure
Business Munchies: The rise of Healthy Snacks, Fully Automated Hotels & Mushroom Coffee
22-05-2022
Business Munchies: The rise of Healthy Snacks, Fully Automated Hotels & Mushroom Coffee
In this episode of Business Munchies, we talk about the fast growing world of Healthy Snacks and talk about Sahil's experience with Mushroom Coffee and Fully Automated Hotels in US.**This episode is brought to you by PushOwl. PushOwl is a web push marketing app built for e-commerce businesses. Trusted by more than 25000 brands across the globe, PushOwl lets you turn one-time store visitors into subscribers, send highly-visible web push notifications, and increase customer retention!**  Episode Outline:(01:44) - Sahil's Experience in a US Business Exhibition(03:09) - Four Sigmatic Mushroom Coffee, Mushroom derived products in India(05:27) - A peak into the future - Fully Automated Hotels in US. (11:29) - Start to the Discussion on Healthy Snacks(14:13) - Why this industry is set for good growth(19:59) - Government's focus on Food processing Industry(22:13) - Startups in the space of Health Snacks(26:05) - Different Segments within Healthy Snack Market(33:50) - What does it take to start a Healthy Snack brand(38:15) - Target Market for Healthy Snacks(41:23) - Opportunities in the Health Snack Industry(45:21) - Infrastructure Businesses(53:40) - Independent Certification Body that does testing for various products?(59:44) - Content Marketing - The differentiator in D2C Health Snack Brands(01:01:56) - Our Movie picks for the weekRelevant Links: Mushroom Farming EpisodeJiwa foods Soulfull Foods Episode on The Indian DreamFood Processing EpisodeFood Processing Market Size and Growth in IndiaLink to newsletter comparing how Snack manufacturers game the ingredients to call products healthier!
The role of Pricing & Compensation in Scaling Up ft. Verne Harnish (Founder of EO, Author of Scaling Up)
17-05-2022
The role of Pricing & Compensation in Scaling Up ft. Verne Harnish (Founder of EO, Author of Scaling Up)
**This episode is brought to you by PushOwl.PushOwl is a web push marketing app built for e-commerce businesses. Trusted by more than 25000 brands across the globe, PushOwl lets you turn one-time store visitors into subscribers, send highly-visible web push notifications, and increase customer retention!** --------------------------------------------------In this episode, we host Verne Harnish, the author of the bestselling book 'Scaling Up: Why some companies make it and why other's don't' As an entrepreneur, there are 3 key phases of business building. The first is the the Zero to One journey. Where you take an idea and test it in the markets and build a small business around it. Then comes the 1 to 10 Journey Where you to convert the initial success to product market fit, build a team and scale it to a few more customers. And then comes the 10 to 100 Journey where you press the pedal and build large business.The Scaling Up book is one of the best books that helps you understand what it takes to scale for 10 to 100 journey. It is a must-read if you’re an entrepreneur with a small to mid sized business. On the episode, we deep dive into two key topics that are important in a Scale Up Journey - Pricing & Compensation. Verne discusses some frameworks and examples to help entrepreneurs think through these topics. Episode Timeline: (02:38) - How did Verne Start Entrepreneur's Organization (EO) with Steve Jobs(07:36) - Four Levers of Scale Up(09:47) - Deep Dive into how Founders should think about Pricing (14:32) - B2B Pricing (19:35) - Interesting Story about Pricing (25:36) - How to think about Compensation during Scale Up(35:29) - How to implement Profit Sharing Compensation Scheme(43:04) - Two Important Habits for Entrepreneurs Relevant LinksGood Better Best Pricing - HBR ArticleConfessions of the Pricing Man: How Price Affects Everything
Making Sense of Indian Startup Ecosystem - Indus Valley Annual Report ft. Sajith Pai
11-04-2022
Making Sense of Indian Startup Ecosystem - Indus Valley Annual Report ft. Sajith Pai
On this episode, we host Sajith Pai to talk about the brilliant report he and Amal Vats published called the Indus Valley Annual Report 2022.The Indus Valley Report is a report that captures the beauty of the Indian Startup Ecosystem with relevant data points and helps you make sense of what's happened already and the massive opportunity that is in front of us. The podcast is hosted by Sahil (@sahil071) and Siddharth (@sidbetala). If you like our content,  join our No Spam Whatsapp Group to get summaries of the content we create. In today's episode, we discuss: (02:19) - Why India is a country of contradictions?(06:10) - How India is a combination of different markets - India 1, India 2, India 3(10:42) - Bunking the myth that Indians don't like to pay. What it takes to make middle class India pay. (13:07) - The impact of Jio in India & how India's consumption story is still driven by a small % of the population(16:38)  - Has India achieve Wang Trifecta? (Cheap Internet, Smartphone Penetration, Digital Payment Ecosystem)(19:45) - Why India's Per Capita Income is a cause for concern. (25:21) - India's emerging Manufacturing story and how are Venture Capitalists looking to invest in this sector(32:54) - Understand the state of SaaS, Fintech & E-Commerce(40:46) - Is India an over ventured market? As in too much venture capital flowing in and thus too many startups for the size of the Market?(45:05) - The Rise of Porn in India (Things that were left out of the report!)(50:17) - How does a report like this help a VC make investment decisions(54:42) - Will India see a new set of Founders who can target the Bharat market?(1:00:00) - How should founders think about their Content Consumption?(1:04:00) - How can one break into the Venture Capital world if they want to build a career there?(1:09:49) - How has Sajith's relationship with money evolved over time?