Strategy - "CREATE IT"

How to provide the business long-term direction, how to provide value to customers, and organize for success. The programming in this theme is for startups and more mature companies building yearly business objectives.

​Topics:

• How to create an accurate picture of the market and build a plan for brand dominance;
• How to establish the company as a thought leader - the source people turn to when they need expert answers;
• How to determine which industries and customer categories to target;
• How to understand and predict changing customer tastes;
• How to understand how the customer perceives, uses, and gains value from your products and services;
• How to integrate goals and objectives that drives employee results;
• How to plan and use resources (money, time, people) to achieve planned results;
• How to gain competitive advantage and become the customer first choice.