The Artist Business Plan

Superfine Art Fair

The Artist Business Plan is a weekly business podcast for artists sponsored by Superfine Art Fair. Hosted by Superfine CEO Alex Mitow and co-founder slash professional artist James Miille. Join us as we speak with leaders in the art, marketing, and business arenas each week for tips, tricks, and value bombs designed to help you thrive and sell more art! read less
ArtsArts

Episodes

Artists CAN Make Money with Stephanie Sachs
12-03-2024
Artists CAN Make Money with Stephanie Sachs
In this episode of the Artist Business Plan we sit down with Stephanie Sachs to talk about foundations for artists' success. Learn about focusing your earnings and fueling budding relationships when you tune into this lovely episode.Guest: After graduating from art school, Stephanie Sachs hopped on a plane seeking adventure and found a home on Maui. She has made her livelihood solely from her creative endeavors since she was twenty-five and consistently sells over 100K annually.Now she has created “Artists Make Money”- How to Sell Your Art Without Selling Out, a self-paced online course teaching artists about revenue streams, managing their business, sales, and marketing. Stephanie Sachs has a BFA from Washington University in St. Louis and has shown in Chelsea, New York, Miami, and Palm Springs. Sachs currently shows at the Four Seasons in Wailea Maui. In 2022, she was selected for the West Coast edition of New American Paintings.Sign up for the Artists Make Money masterclass at www.artistsmakemoney.co and use code SUPER100 for $100 off.For more information on applying to Superfine Art Fair as well as recordings of this and all of our past podcasts, just visit www.superfine.world.IG: @superfineartfair, @theartistbusinessplanIG: @artists_make_money & @sachsmauiIf you want to submit a listener question you can email it to joshua@superfine.world for a chance of it being answered by Alex, James, and our guest!Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Joshua GuicheritWritten by: Joshua Guicherit, Alexander Mitow, and James MiilleAudio Edited by: Christian Parry
Maximize Studio and Gallery Visits with Josh Kasper
05-03-2024
Maximize Studio and Gallery Visits with Josh Kasper
In this episode of the Artist Business Plan we sit down with Josh Kasper to talk about maximizing artist studio visits. Learn about his interviewing process and having meaningful conversations with collectors when you tune into this lovely episode.Guest: Josh is an art advocate and Connecticut native who worked in asset management at Goldman Sachs before escaping corporate America to pursue his passion with the arts. During 2020, he spent about ten months posting different pictures of artworks on Instagram taken at the galleries in Chelsea, New York and many art fairs around the country including Art Basel and Art Miami.After a visit to Gallery23 in New York and a conversation with a local artist, the seeds of his initiative, Art Basel and Beyond, were planted. In his interviews with artists, studio visits, and gallery and fair tours, Josh dives into the stories behind his dynamic guests from up-and-coming artists to seasoned professionals.Art Basel and Beyond aimed to both recreate the acclaimed art fair and enable people to build relationships with artists by understanding their mission and technique.Since recording, Art Basel and Beyond has rebranded to Studio Kasa. Learn more at www.studiokasa.art.For more information on applying to Superfine Art Fair as well as recordings of this and all of our past podcasts, just visit www.superfine.world.IG: @superfineartfair, @theartistbusinessplanIG: @_studiokasa_If you want to submit a listener question you can email it to joshua@superfine.world for a chance of it being answered by Alex, James, and our guest!Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Joshua GuicheritWritten by: Joshua Guicherit, Alexander Mitow, and James MiilleAudio Edited by: Christian Parry
Contemporary Surrealism with Jordan Baraniecki
13-02-2024
Contemporary Surrealism with Jordan Baraniecki
In this episode of the Artist Business Plan we sit down with Jordan Baraniecki to talk about being an "artistic middleman". Learn about approaching grants and the contemporary surrealist movement when you tune into this lovely episode.Guest: Jordan is a 3D collage painter from Canada. He obtained his Masters from Emily Carr University in 2022 with an emphasis on the resurgence of post-pandemic Surrealism. Throughout his travels, he has nurtured a profound appreciation for introspection, philosophy, and psychology, which now serve as the undercurrents of his practice. His work invites the viewer to question their thoughts; the mind retains thousands a day and only the ones that become conscious, also become part of the subject matter. Jordan has garnered national and international recognition. Notably, he exhibited at the Academy of Fine Art in Krakow, Poland in 2022. He has collaborated with companies such as Herschel Clothing and The Vancouver Opera. He has partnered with 0x Society Gallery in Montreal to develop NFTs. Additionally, Jordan dedicated a year to an artist residency in his hometown to explore psychological differences of chaos and solace.For more information on applying to Superfine Art Fair as well as recordings of this and all of our past podcasts, just visit www.superfine.world.IG: @superfineartfair, @theartistbusinessplanIG: @jordanbaranieckiIf you want to submit a listener question you can email it to joshua@superfine.world for a chance of it being answered by Alex, James, and our guest!Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Joshua GuicheritWritten by: Joshua Guicherit, Alexander Mitow, and James MiilleAudio Edited by: Christian Parry
Try Everything As An Artist with Brent Estabrook
06-02-2024
Try Everything As An Artist with Brent Estabrook
In this episode of the Artist Business Plan we sit down with Brent Estabrook to talk about expanding an arts business beyond originals. Learn about new projects and developing a catalog of artworks when you tune into this lovely episode.Guest: Brent is an American artist known for his large-scale oil paintings of stuffed animals. Born in Arizona and raised in Seattle, WA, he holds a Bachelor of Studio Arts from the University of Arizona and a Doctorate of Dental Surgery (DMD) from the University of Louisville. With a playful yet meticulous approach, Estabrook combines surgical precision with a childlike sense of joy, creating textured and vibrant compositions. His artistic journey began by turning frustration over student debt into paintings of enlarged currencies, leading to a career breakthrough. Through a series of colorful skulls, he developed his distinctive style, exploring brushwork and color palette. The series “Perpetual Recess” initiated in 2015, firmly established him in the art world. Since then, Estabrook has exhibited in notable art fairs across the United States and was recently featured in the Long Beach Museum of Art’s exhibition “Creature Comforts” in 2022. Currently based in Los Angeles, California, Estabrook continues to captivate audiences with his evocative artwork.For more information on applying to Superfine Art Fair as well as recordings of this and all of our past podcasts, just visit www.superfine.world.IG: @superfineartfair, @theartistbusinessplanIG: @brentestabrookIf you want to submit a listener question you can email it to joshua@superfine.world for a chance of it being answered by Alex, James, and our guest!Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Joshua GuicheritWritten by: Joshua Guicherit, Alexander Mitow, and James MiilleAudio Edited by: Christian Parry
Politics and Art with Alexandra Jamieson
30-01-2024
Politics and Art with Alexandra Jamieson
In this episode of the Artist Business Plan we sit down with Alexandra Jamieson to talk about her newest, controversial project - The Abortion Trading Cards. Learn about the creation of the cards and what she hopes to do with them when you tune into this lovely episode.Guest: Alexandra Jamieson audaciously spends much of her waking life making art despite not having any art school debt. A third-generation self-taught artist from Portland, OR, she gets her hands, floors, and apron dirty at least five days a week in Brooklyn, NYC. Her latest art includes the Abortion Trading Card series, and has previously been featured in the Mona Niko Gallery, The Brooklyn Waterfront Artists Coalition Gallery, the Kunstraum Gallery, The Clio Art Fair, Las Laguna Art Gallery. Her first solo show, Our Stories: Patterns + What We Inherit, opened in NYC in September 2022. Alexandra was awarded a City Artist Corp grant in 2021, and curates group exhibitions featuring women, trans, and non-binary artists under the name We Create | NYC, a fiscal sponsored project of the New York Foundation for the Arts. She creates commissions for private clients around the world and has been featured as a writer and coach in Oprah Magazine, Martha Stewart Living, Good Morning America, CNN, USA Today, and more.Support Alexandra's Abortion Trading Cards here: RowHousePublishing.com/atcFor more information on applying to Superfine Art Fair as well as recordings of this and all of our past podcasts, just visit www.superfine.world.IG: @superfineartfair, @theartistbusinessplanIG: @deliciousalexIf you want to submit a listener question you can email it to joshua@superfine.world for a chance of it being answered by Alex, James, and our guest!Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Joshua GuicheritWritten by: Joshua Guicherit, Alexander Mitow, and James MiilleAudio Edited by: Christian Parry
Midwestern Fiber Arts with Susan Hensel
16-01-2024
Midwestern Fiber Arts with Susan Hensel
In this episode of the Artist Business Plan we sit down with Susan Hensel to talk about digital embroidery. Learn about her gallery shows and what makes the Midwest perfect for fiber artists when you tune into this lovely episode.Guest: Susan Hensel received her BFA from the University of Michigan. Her continued study includes Haystack Mountain School of Craft, Penland, Christies Education, Praxis Center for Aesthetic studies among others. She has a history, to date, of well over 300 exhibitions. Hensel’s artwork is known and collected nationwide, represented in collecting libraries and museums as disparate as the MOMA andThe Getty Research Institute. Upcoming, Susan has a 2-person and a group exhibition scheduled with Suwon Museum of Art, South Korea, Artistry in Bloomington, Minnesota, and the Garrett Museum of Art in Garrett Indiana as well as solo exhibitions in Leipzig, Germany, Hopkins and Duluth, Minnesota.For more information on applying to Superfine Art Fair as well as recordings of this and all of our past podcasts, just visit www.superfine.world.IG: @superfineartfair, @theartistbusinessplanIG: @susan_hensel_multimedia_artistIf you want to submit a listener question you can email it to joshua@superfine.world for a chance of it being answered by Alex, James, and our guest!Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Joshua GuicheritWritten by: Joshua Guicherit, Alexander Mitow, and James MiilleAudio Edited by: Christian Parry
Being a 6 Figure Artist with Cory Huff
02-01-2024
Being a 6 Figure Artist with Cory Huff
In this episode of the Artist Business Plan we sit down with Cory Huff, to discuss an updated tips from The Abundant Artist. Learn about artist business models and the transition into selling more expensive work when you tune into this lovely episode.Guest: Cory Huff is the founder of The Abundant Artist, and has been helping artists sell art online since 2009. He has helped hundreds of artists learn how to transition to full time art making. He was named one of the top five art business coaches by Artsy. Harper Collins published his book, How to Sell Art Online: Live a Creative Life on Your Own Terms. His writing has appeared in Professional Artist Magazine, multiple newspapers, and dozens of radio shows and podcasts. He has guest lectured on marketing at schools like Southern Methodist University, Pacific Northwest College of Art, and the Fashion Institute of Technology and given workshops in multiple countries. Cory is also a serial entrepreneur and marketing consultant.For more information on applying to Superfine Art Fair as well as recordings of this and all of our past podcasts, just visit www.superfine.world.IG: @superfineartfair, @theartistbusinessplanIG: @theabundantartistIf you want to submit a listener question you can email it to joshua@superfine.world for a chance of it being answered by Alex, James, and our guest!Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Joshua GuicheritWritten by: Joshua Guicherit, Alexander Mitow, and James MiilleAudio Edited by: Christian Parry
Public Commissions and Storytelling with Gregg LeFevre
12-12-2023
Public Commissions and Storytelling with Gregg LeFevre
In this episode of the Artist Business Plan we sit down with Gregg LeFevre, to discuss crafting public commissions and telling stories. Learn about the Compulsive Storyteller when you tune into this lovely episode.Guest: Gregg LeFevre is a longtime New Yorker with a passion for storytelling. Through writing, art, and conversations with friends and strangers he has always practiced the art of a good story. In his public art commissions, he has found ways to celebrate the collective stories of others, as well as sharing the personal stories he has lived. Gregg's public art career has been prolific. He has completed over 200 permanently installed projects, many in the USA with a dozen in his home of Manhattan. Library Walk, at Fifth and 41st, is the largest work of public art in NYC. His public art is all about exploring the history or character of the places where it is installed. Gregg has a particular interest in telling the lost and forgotten stories from people and cultures that have otherwise been excluded from the national narrative. Gregg's experiences in and around the world of art inspired him to create his podcast, The Compulsive Storyteller, where his short personal stories prove the adage that truth can be stranger than fiction.For more information on applying to Superfine Art Fair as well as recordings of this and all of our past podcasts, just visit www.superfine.world IG: @superfineartfairIG: @gregg_lefevreIf you want to submit a listener question you can email it to joshua@superfine.world for a chance of it being answered by Alex, James, and our guest!Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Joshua GuicheritWritten by: Joshua Guicherit, Alexander Mitow, and James MiilleAudio Edited by: Christian Parry
From the Streets to the Galleries with William Atkinson
05-12-2023
From the Streets to the Galleries with William Atkinson
In this episode of the Artist Business Plan we sit down with William Atkinson, to discuss his background in street art and how that influenced his career. Learn about the street artist's voice when you tune into this lovely episode.Guest: Contemporary artist William Atkinson has been creating art for over ten years. Working in his early years as a street artist under a pseudonym, William sought to use his distinctive blend of Abstract Expressionism, Street Art, and Graffiti Assemblage to anonymously create public discourse. While his work naturally transitioned from street art to formal galleries, his art has remained loud and subversive, keeping true to his initial form of expression. After starting his work in the arts, Atkinson founded and operated a gallery and artist incubator in Los Angeles, and later became operations director for two internationally-renowned galleries in New York. Today, Atkinson works out of his studio based in Dallas, Texas where he lives with his wife and child.For more information on applying to Superfine Art Fair as well as recordings of this and all of our past podcasts, just visit www.superfine.world IG: @superfineartfairIG: @william.atkinson.artIf you want to submit a listener question you can email it to joshua@superfine.world for a chance of it being answered by Alex, James, and our guest!Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Joshua GuicheritWritten by: Joshua Guicherit, Alexander Mitow, and James MiilleAudio Edited by: Christian Parry
Art Trends and Altamira with Michael Facchinello
07-02-2023
Art Trends and Altamira with Michael Facchinello
In this episode of the Artist Business Plan we sit down with Michael Facchinello, to discuss his company Altamira and accessibility in art. Learn about the way artists should approach e-commerce when you tune into this lovely episode.Guest: Michael Facchinello is the founder of Altamira. He loves to create things from scratch and drive them through to completion. As a kid, his aunt owned a gallery in Basalt. He spent summers with his grandparents in nearby Aspen, so he spent a lot of time in the gallery. Prior to Altamira, Michael spent 8 years at Clique Studios, a top national design firm headquartered out of Chicago. There he started as a UX designer then transitioned to launching and managing new offices. In 2013, Michael helped launch the Chicago Venture Summit, sitting on the steering committee until 2021. From 2017-2019 he taught a class on web design at The University of Chicago Graham School.https://www.altamira.art/For more information on applying to Superfine Art Fair as well as recordings of this and all of our past podcasts, just visit www.superfine.world IG: @superfineartfairIG: @art.altamiraIf you want to submit a listener question you can email it to joshua@superfine.world for a chance of it being answered by Alex, James, and our guest!Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Joshua GuicheritWritten by: Joshua Guicherit, Alexander Mitow, and James MiilleAudio Edited by: Esteban del Sol
Professional Development with NYFA's Kelly Olshan
31-01-2023
Professional Development with NYFA's Kelly Olshan
In this episode of the Artist Business Plan we sit down with Kelly Olshan, to discuss the art service organizations and partnerships. Learn about the way NYFA provides resources to artists when you tune into this lovely episode.Guest: Kelly Olshan is an arts manager and visual artist passionate about providing fiscal and professional development resources for creative practitioners. At NYFA, she manages a host of programs for artists of all disciplines, including NYFA Coaching and Doctor’s Hours, as well as co-facilitates the Artist as Entrepreneur Program. She graduated Valedictorian from UNC Asheville, where she holds a BFA in Painting, and earned an MA in Arts Administration from Columbia University. Her research on professional development programs for artists has been published in the Journal of Arts Management, Law, and Society. Prior to joining NYFA, she served as the Program Manager for Queens Council on the Arts, where she oversaw the organization’s artist commissioning, portfolio and professional development programs, as well as authored the book How You Can Commission Art. Previously, she has held roles at Americans for the Arts, Art21, Artforum, and Creative Capital. In 2019, she participated in NYFA Learning’s own Emerging Leaders program. She currently serves on the Advisory Committee of the DOT Public Art program and as a frequent panelist for NYC’s Percent for Art Program. As a practicing visual artist, her sculptural oil paintings invite the viewer to navigate towards an unattainable space, and have been exhibited nationally.www.kellyolshan.comFor more information on applying to Superfine Art Fair as well as recordings of this and all of our past podcasts, just visit www.superfine.world IG: @superfineartfairIG: @kellyolshanfineartIf you want to submit a listener question you can email it to joshua@superfine.world for a chance of it being answered by Alex, James, and our guest!Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Joshua GuicheritWritten by: Joshua Guicherit, Alexander Mitow, and James MiilleAudio Edited by: Esteban del Sol
Curating Galleries with Stephanie Chefas
10-01-2023
Curating Galleries with Stephanie Chefas
In this episode of the Artist Business Plan we sit down with Stephanie Chefas, to discuss the path to curation and what challenges physical galleries. Learn about the way independent galleries operate and what you can do to succeed with them when you tune into this lovely episode.Guest: Stephanie started curating art exhibits over a decade ago in Los Angeles and San Francisco. Now calling Portland home since 2014, Chefas retains an eye for cutting-edge and often challenging work that demands attention. Highlighting a diverse blend of contemporary artists from around the world, her gallery (Chefas Projects) features monthly exhibitions with an emphasis on cultivating new talent and encouraging risk and evolution among established visionaries. Chefas also maintains her unique ability to coordinate group shows with distinct concepts that allow artists plenty of breathing room to interpret and explore. Chefas Projects is the result of both passion and dedication as well as commitment toward sharing the best in contemporary art with enthusiasts and collectors alike.For more information on applying to Superfine Art Fair as well as recordings of this and all of our past podcasts, just visit www.superfine.world IG: @superfineartfairIG: @platinumcheeseIf you want to submit a listener question you can email it to joshua@superfine.world for a chance of it being answered by Alex, James, and our guest!Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Joshua GuicheritWritten by: Joshua Guicherit, Alexander Mitow, and James MiilleAudio Edited by: Esteban del Sol