Are you tired of hearing the term 'USP' thrown around in business circles but have no idea what it actually means or how to use it in the real world? Look no further! In this episode of 'Smarter With Sid' host Siddharth Deshmukh breaks down the concept of a Unique Selling Point and shares practical tips on how to identify and promote your own USP, or as Siddharth says, a UVP!

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