ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms

Ali Kazmi & Bryce Whitwam

ShanghaiZhan is a raw, lively, and regular debate about China tech, advertising, creativity & the intersection of it all. Join hosts Ali Kazmi and Bryce Whitwam, for timely discussions on all things China marketing, coming to you directly from Shanghai! read less

Taking Brand China to the World: Ogilvy PR's Scott Kronick
Taking Brand China to the World: Ogilvy PR's Scott Kronick
We sat down with former Asia-Pacific CEO of Ogilvy PR, Scott Kronick, who is indisputably the father of modern PR in China. Scott lived in China for 29 years and is easily one of the longest serving agency leaders, foreigner or Chinese, in the China ad business. What's it going to take for Chinese brands to go abroad? This is the question we asked Scott, who's been behind the effort to take many successful and large-scale brands outside of China. China used to be about cheap goods, but now it represents attributes largely unknown back when Scott first came to China. Scott is now a Senior Advisor for Ogilvy PR, as well as the author of the book, "The Lighter Side of China". He's also an Adjunct Professor at Beijing University. 1. The big moment that China brands came into the world (besides the Beijing 2008 Olympics): 2. Do China brands need to promote their country of origin? Is "Made in China" a good thing? 3. Should more Chinese brands on Amazon embrace brand campaigns to increase their premiumness? 4. Chinese brands fail abroad when they don't understand the nuances of the local markets 5. Peaceful Coexistence of China & the rest of the world: Business that helps people more productive is more apolitical 6. What are the consistent communications mistakes of China's going abroad? 7. Where can China & US find common ground? Healthcare, Climate & Sports? 8. We couldn't resist asking Scott about Eileen Gu 9. Scott's career advice for those interested in getting into the Chinese PR business 10. Scott's advice to his 25-year-old self. 11. A/B Test: Orange (not Red), David Ogilvy, Sir Martin & Mark Read
Making Documentaries in China:  Oscar Winner, Malcolm Clarke + Producer, Han Yi
Making Documentaries in China: Oscar Winner, Malcolm Clarke + Producer, Han Yi
We are talking about making documentary films in China with 2-time Oscar-winning, 4 time nominated Academy Award documentary film director, Malcolm Clarke. We are also joined by Han Yi, a Golden Horse-winning producer of documentary films. Malcolm is originally from the UK while Yi is from Chengdu, but both are currently living in Shanghai. Malcolm and Yi reside at Artefact Entertainment, and have collaborated on a number of recent films, including "Better Angels"; the mini-series, "A Long Cherished Dream", and most recently, the controversial, "Hong Kong Returns". Malcolm & Yi share both the joys and challenges of making documentaries in China, a genre growing more popular with the popularity of digital media. 1. How did you get into documentaries and how did you meet Malcolm? 2. "Better Angels" - the 2-month project that ended taking 6 years. 3. Successful documentaries are all about achieving the right timing 4. Making documentaries are way more difficult to make than fiction films 5. Documentaries are on the rise in China because they are now accepted by moviegoers 6. Moving beyond the movie theatre success matrix for documentaries in a world of digital 7. About "A Long Cherished Dream": stories about Chinese emerging from poverty 8. We don't make propaganda films 9. "Hong Kong Returns": 10 short films & why they did them 10. Short format films provide the right format and arena to convey documentaries 11. Future projects in the pipeline: "Drive Like a Girl" & the life and times of eccentric scientist, Joseph Needham 12. A/B Test: No spicy food, NYU, & Jack Ass
The Leaving China Show
The Leaving China Show
This episode is for those who are thinking of leaving China, maybe now or in the future. In this episode, we're joined by 2 "experts of experience" who left China to return home and can share their experiences about adjusting, why they left and what they really miss. For many, especially the expatriate population, the Shanghai lockdown has become a time to re-evaluate future priorities as foreign companies consider reducing both staff and investments in the country. Meet Milo Chao who is currently the Chief Strategy Officer for ad agency, DDB Chicago. Milo was formally CSO for DDB China and later, TBWA. Milo returned to the US in 2019. We're also joined by Ker Gibbs, who is currently an Executive in Residence at the University of San Francisco. Ker is best known as the past President of the American Chamber of Commerce Shanghai from 2019 to 2021 but has been in China for most of his career. He returned to the US in the early part of the year. 1. Why did you come to China, why did you stay so long and why did you leave? 2. When is the right time to leave? Has Shanghai lost its mojo? 3. Will Shanghai change past the lockdown? Will expats leave or eventually come back? Is this the fall off the cliff moment? 4. The evolution of Shanghai: now we're in a more developed stage & the role of foreigners have changed. 5. Foreign companies vs. Foreigners: How will China adjust post-Covid? 6. Returning Home: How do you prepare for repatriation? What are the transferrable skills? 7. If you can make it in China, you can make it anywhere...China is still an important market 8. Expect 2 years to get acclimated to your home culture leaving China 9. Keep your networking prospects and start right now before you leave... 10. The post-China job market realities: a. WFH is the new normal. b. Growth of the Gig Economy. c. Big global labor shortage 11. Are there still opportunities in China? Yes, but be prepared! 12. A/B Test: Ding Tai Feng, Cui Jian, Baguettes, and the Shangri-La!