Our 20th Episode! Today we meet Mia Liu, she's a famous influencer and fashion blogger, or, as they say in China, Key Opinion Leader (KOL). With over 3 million fans on Weibo, Mia creates engaging content for big global brands including, Tom Ford, Louis Vuitton, Jimmy Choo, and L'Oreal. Armed with a Master's in Marketing, Mia represents the new face of China advertising.. 1. Why on earth would you want to be a Chinese KOL? For Mia, it was being a fashion editor 2. What’s Mia’s typical day look like? How does she get clients? 3. Is being a KOL a stressful life or is it truly a glamorous job? 4. What’s the difference between an MCN, KOL and KOC? 5. How does a KOL in China make money? 6. Is China moving more towards performance KOLs or brand KOL? 7. How do KOLs get discovered by the brands? 8. Mia’s favorite brand collaborations: WeWork and Durex 9. Not all KOLs livestream. Brands need both bloggers and sales 10. Mia’s magic?: be true to yourself and don’t forget the “opinion” in KOL 11. Mia’s next 5 years: be a KOL for life! 12. A/B Test: Kylie Jenner + Pink + Weibo + 兰州牛肉面