6 Things You Didn't Know Your Email Marketing Platform Could Do

The Email Marketing Show

22-03-2023 • 35 mins

What if your email marketing platform could do more than you think it can? What if there was a super simple way for you to do some things that sound very technical - and something that only big companies with huge budgets could do? Well, we're here to show you 6 amazing things that the best marketing email platforms can do (thanks to a little sprinkle of magic from us).

Ready to have your mind blown and your business changed for the better?

SOME EPISODE HIGHLIGHTS:

(0:10) Join our FREE Facebook Group.

(5:18) Introducing our software - Automate Hero.

(7:33) Tracking where your customers are coming from.

(12:29) Showing people the right offers.

(15:20) Creating urgency for every subscriber.

(18:33) Offering hot leads the product they're after.

(22:38) Targeting subscribers based on their browsing behaviours.

(26:58) Increasing the consumption of your sales videos.

(29:00) Want access to these tools? Join our membership The League.

(33:27) Subject line of the week.

Introducing our software - Automate Hero

Automate Hero is a tool we created for our members inside The League that plugs into your existing email marketing platform and adds some technical capabilities that sound complicated but are really really easy to do.

So here are the 6 amazing things that our members can do by using Automate Hero.

1. Tracking where your customers are coming from

This is all about being able to know for sure how someone first came into your world and when and how they first became a customer by buying one of your products or services.

Automate Hero gives you the ability to track this inside your email marketing platform. And it doesn't use pixels or cookies. Because we know those things are often inaccurate and not easy to use. Installing Automate Hero takes 10 minutes, and then it'll be up and running forever. But the key here is that you'll be able to track the information with accuracy.

So if a podcast listener decides to download one of our lead magnets and then a month later joins our membership via a link in one of our emails, we can track that.


Do more of what's working and stop doing what isn't!

And this is really powerful because it allows you to accurately review your activity over a period of time and determine what's working in your business. If you relied on the data from the ads reporting platforms, for example, you'd never get anywhere because the numbers often don't even add up!

As we always say, knowing what works in your business is key, so you can do more of what's working and stop doing what isn't. This is why, at the end of 2022, we stopped investing in our Instagram strategy. Because when we looked at the data, we realised that less than 1% of our members were coming via that route. So we redirected all that time, money, and effort into strategies that give us a return on investments.

And knowing where people originally come from and when they buy is important because the buyer's journey is hardly a linear one. If someone becomes a customer years down the line, we'll still be able to track it!


2. Showing people the right offers

The second functionality that Automate Hero allows your marketing email platform to perform is sending people the right offers instead of showing them something they already bought.

So imagine someone...