The Only Email Marketing Campaign Types You'll Ever Need

The Email Marketing Show

14-12-2022 • 19 mins

Did you know there are only THREE email marketing campaign types you'll ever need to know about and use in your business?

That's right. Inside our membership The League we have more than 30 email campaigns that our members can literally copy and deploy in their own businesses. But they all come down to these three main types.

And once you understand these, you'll see your emails in a completely new way.

Ready to find out more?

SOME EPISODE HIGHLIGHTS:

(0:10) Want to make your sales from your email marketing? Grab our Click Tricks.

(4:48) The only THREE types of email marketing campaigns.

(6:13) Examples of functional campaigns.

(7:30) Collect testimonials and get paid on time.

(9:33) Direct sales campaigns.

(10:44) How to sell in a valuable way.

(12:19) The advantage of running different direct sales campaigns.

(13:06) Content-led campaigns.

(15:31) Want access to all our email marketing campaigns? Join The League.

(17:31) Subject line of the week.

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The only THREE types of email marketing campaigns

Running email marketing campaigns can seem overwhelming and complicated. But at a basic level, there are only THREE types of campaigns you'll ever need in your business.

And they are:

  • Functional campaigns.
  • Direct sales campaigns.
  • Content-led campaigns.

Examples of functional campaigns

Functional email marketing campaigns are those that relate to the core functions that need to take place in your business.

For example, you'll need some sort of funnel campaign that delivers your lead magnet when someone opts in to download it. When you run a campaign of this type, you don't just want to deliver the product - you want to do it with purpose. You want to remind your subscribers about the value they're going to get from your download. They were so excited to get your lead magnet that they gave your their email address. Now your job is to remind them of that excitement and that value - tell them how implementing your teachings will help them solve the problem they might have, for example. This email delivery sequence marks the start of building a relationship with people, and that's super important.


Collect testimonials and get paid on time

Another functional email marketing campaign you can have in your business is one that helps you collect testimonials. Why have a campaign for this? Because you want to systemise and automate the process of reaching out and getting testimonials that you can then use to sell your product to other people. Doing manually isn't very efficient - you might forget to ask, or too much time will have passed. So you need to have an automated process to reach out to your existing customers to ask for testimonials, and a campaign will help you do...