The Email Marketing Show 2022 - Our Favourite Moments

The Email Marketing Show

28-12-2022 • 28 mins

What a year 2022 has been! We have loved delivering the Email Marketing Show week after week, and for the last (Email Marketing) Wednesday of the year, we thought we'd share some of our favourite moments from this past year.

There were too many to choose from, but we're sure you'll enjoy the little snippets we've chosen for you. In fact, we absolutely dare you to listen to this without laughing along and experiencing FOMO (if you're not a League member just yet).

Enjoy!

(And if you have any favourite bits, come and tell us in our Facebook group or on Instagram!)

SOME EPISODE HIGHLIGHTS:

(0:09) Want to make your sales from your email marketing? Grab our Click Tricks.

(1:23) 12 Things That We Use On Stage That Help Our Email Marketing.

(2:32) Grab people's attention and generate engagement to keep people's attention.

(4:59) Tell stories and paint pictures in people's brains.

(6:54) How To Get Back On The Email Wagon When You Fall Off (Back To School Edition)

(12:54) Why you need to get back to your email marketing (if you've fallen off the wagon).

(15:01) Comedian’s Secrets to Storytelling - With Kevin Rogers.

(17:50) The joke formula in comedy (and marketing).

(21:19) Tell Me You're A Member Of The League Without Telling Me You're A Member Of The League.

(22:52) They have fresh ideas, templates, and an automated email engine.

(23:52) They get excited about Email Marketing Wednesday.

(26:07) People are in a love square with Rob and Kennedy and get told off for saying they have a small list.

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That's why we're giving you 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here.

12 Things That We Use On Stage That Help Our Email Marketing

We opened up with some snippets from episode 12 Things That We Use On Stage That Help Our Email Marketing. This is a particular favourite of ours as we talk about some of the strategies that we use in our other careers as a Stage Hypnotist (Rob) and a Mind Reader (Kennedy) that also impact our email marketing. We teach (and do) psychology-driven email marketing, and there are things that we do on stage that we directly apply to our email marketing.

Here are some snippets from the episode.


Grab people's attention

With your email marketing, you want to ensure you have the attention of your audience, just like we do on stage. If you don't have people's attention at the beginning of the show or at the start of your relationship with your subscribers, they’re going to talk all the way through (at a show) or not pay attention. And you don't want that – you want their attention.

So how do you do it? First of all, you show up with something that’s attention-grabbing. In the world of email marketing, this is done by giving people a promise when they first opt-in and making sure you deliver on that promise. And the first thing you have to always...