How do you run a business with profit? Because let's face it - a business is there to make you money. And yet, there's so much 'advice' out there that we think is probably holding you back from making a profit.

Basically, you've been lied to.

And we're here to expose these lies and tell you exactly what's stopping you from making money in your business.

Ready to have your mind blown?

SOME EPISODE HIGHLIGHTS:

(0:14) Check out our Black Friday sale here (offer valid between Black Friday and Cyber Monday 2022).

(3:53) Lie 1: The job of your business is to make SALES.

(7:21) Lie 2: You need to stop being salesy.

(11:36) Why you should sell hard.

(14:25) Lie 3: Bro marketing is the way forward.

(16:47) Why deadlines, bonuses, and novelty work.

(18:33) Lie 4: It's too salesy!

(20:50) Measure your EPSPM.

(22:50) Lie 5: People leaving your list is a bad, bad thing!

(25:51) Subject line of the week.

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Lie 1: The job of your business is to make SALES

We know a lot of people who start their online businesses based on a hobby or passion they have. The intention is maybe to be able to work less and spend more time with family or retire early. But what a lot of people don't anticipate is that once you start the business, you actually have to run it.

That means ensuring your business makes a profit, which is the one and only job your business has. And the only way you can make a profit is by offering products or services to your marketplace of higher value than what they’ll pay. In other words, you have to offer something really valuable.

Because your business needs to make a profit sustainably. And to do that, you need customers who love buying from you. They know that every time they spend money with you, they’re going to feel good and have a great outcome. And if at any point that stops happening, they’ll stop buying. So your job is to treat your customers well and give them value.

But the key thing to remember here is that the job of a business is not to make sales – it’s to make a profit, which means you have to sell things for more than they cost.

Lie 2: You need to stop being salesy

We see this piece of advice all the time – stop being salesy! But if you’re not selling, what are you doing? Because everything you share (your content, your emails, etc.) needs to always be moving people towards buying.

Of course, you don't want to send the same emails over and over asking people to buy your stuff. But what you do say in your emails needs to move your audience towards the product you're selling. Otherwise, it means your emails are just a distraction - a shiny object that’s distracting people from buying from you. And if you’re a business (and not a hobby) you need to sell.

Take us, for example. We truly believe that what we offer inside our membership The League works. If you stopped doing anything else and only used what we teach you, we're confident you’d make more sales more predictably and generate more income. That’s the reason we sell – because we believe that our product makes a difference.

And this is important....