Do you have an email marketing strategy plan or do you write your emails with no planning? If that's the case, then you want to find out how we plan our email campaigns quarter by quarter based on the offers we are promoting to various categories of people AND on the financial goals we set for our business.

Ready to see your email marketing take off?

SOME EPISODE HIGHLIGHTS:

(0:09) Want to make your sales from your email marketing? Grab our Click Tricks.

(4:27) Why do you need an email marketing strategy plan.

(5:52) The importance of a quarterly planning meeting.

(8:43) The three types of people you want to promote to.

(10:00) Why run different promotions to different types of people?

(11:34) What does 'promotion planning' mean to you?

(16:01) Why 'surround the market'.

(16:47) Link your promotion planning to your financial goals.

(17:56) Want to find out more?

(18:55) Subject line of the week.

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Why do you need an email marketing strategy plan?

We're always looking at ways to speed up how much time we spend on email marketing because even though email is the highest-earning sales activity you could ever do in your business, you still want to do it more efficiently and in less time, so you can focus on the other things you enjoy doing.

This is where having an email marketing strategy plan comes in. Because you don't want to just sit down and write an email without having thought about it in advance. If you do that, you'll end up spending way too long thinking about it.

Instead, you want to make sure you separate the activities of thinking and doing. You need to do these two things at different times because these activities use different skills and (in the physiological sense) they use different parts of your brain. Planning and thinking strategically are different from being in 'doing mode'. And you may feel like you're great at winging it - that you're good at improvising and being flexible. But when you do that, you're slowing yourself down.

The importance of a quarterly planning meeting

Email marketing is one of the main pillars when it comes to the marketing activities in your business, and it should always direct people to the same one thing you're promoting across all your channels.

The way to make this happen is by having a quarterly promotion planning meeting. We suggest you host this in a different place than where you normally work, if you can. If it's just you, it could simply be a different desk or area of the house. Or if you have a VA or a small team (a social media person, someone running your operations, someone in charge of your customer service, etc.), this is a meeting with all the people in these roles. And once you have all the skillsets represented in the room, you go ahead and plan the promotions you’re going to run across all channels in the next quarter.

The way we do this is by opening our calendar (we use the project...