How To Switch Your Niche

The Business of Authority

01-04-2019 • 40 mins

Do you want to switch your niche?

Talking Points

  • Pivoting from one niche to another
  • Avoiding customer confusion
  • Building credibility with a new audience
  • Getting recognized in the new niche
  • How to handle audiences that don’t mix
  • Handling social media during a pivot
  • How to manage your website during a pivot
  • Whether you can leverage your existing audience
  • Opportunities to leverage the old business

Quotable Quotes

“Looking back on it, it really didn’t take that long, but it (switching my niche) felt like it took a long time.” –JS

“The more you are recognized for the first niche, the harder it is to transition to the second.” –RM

“You have to find that way, not just for your own confidence but to build your future clients’ confidence in you.” –RM

“You’re going to spin down the old business one way or the other. You’re either going to sell it or you’re going to let it peter out.” –JS