This week meet Jay Indovino. Back in 2009 Jay started a bicycle event called Pedal the Cause in St. Louis. His goal was to raise money for cancer research, and to date, Pedal the Cause has raised millions and millions of dollars. Jay was executive director until 2020 and is on to tell us what it was like to run a top notch, first class event, where 100% of rider donations go directly to cancer research. 100%! Jay now consults others on how to run a success event at i5 Enterprises. He also bikes, and a few years back he was part of the Worldwide Technology Team who participated in Race Across America. They biked across the U.S. in 7 days 7 hours! If you are listening to/reading about this episode in October of 2022, you can participate in the Murphology 200 Mile Winter Challenge if you need some inspiration to stay active once cold weather moves in. Here is the link: https://murphologypodcast.com/200-mile-winter-challenge, or just head over to the Murphology Podcast website and click the link in menu tab. www.pedalthecause.com www.i5-enterprises.com https://murphologypodcast.com/200-mile-winter-challenge www.murphologypodcast.com