Unbrand w/ Erica Moo Tan

Erica Moo Tan

Unbrand: Unfiltering Business and Branding Success. Let's delve deep into the world of business and branding, and unmask the often hidden layers of success. Here we dissect business case studies for real insights & actionable wisdom. In today's business world, success hinges heavily on effective branding. From personal to corporate levels, branding shapes how we are perceived and how we connect. It's more than just market presence; it's an intricate dance with culture, humanity, and psychology. "Unbrand" is dedicated to unraveling this complex relationship. read less


Kylie Jenner's Business Playbook - "Launch, cash in, sell, repeat"
Dec 3 2023
Kylie Jenner's Business Playbook - "Launch, cash in, sell, repeat"
In this episode of Unbrand, we're diving deep into the fabric of Kylie's business empire - from her recent fashion brand launch 'Khy' to the massive success of Kylie Cosmetics, we explore the strategies that made Kylie a household name in the business realm. 00:00 Introduction 1:23-2:35 Kylie's Business Ventures A journey through Kylie Jenner's diverse business portfolio with Kylie Cosmetics, Kylie Skin, Kylie Baby, Kylie Swim, and her latest fashion brand 'Khy'. 2:36-4:26 Marketing Mastery Discover Kylie's dual strategy of using social media prowess and controversy to her advantage. 4:27-5:57 Financial Insights Analyzing the revenue, growth, and valuation of Kylie's brands. 5:57-8:11 Strategic Sales Analysis of the 600 million deal with Coty Inc. The reasoning behind such an acquisition. 8:12 Launch, Cash In, Sell, Repeat Evaluating Kylie's business approach and its implications in the modern entrepreneurial landscape. 8:47 Kylie Jenner: Redefining Entrepreneurship? A critical look at whether Kylie represents a new wave of entrepreneurship or a symbol of quick, surface-level business success. 📈 Why This Video? For Entrepreneurs & Business Fans: Perfect for those interested in celebrity businesses, entrepreneurship, and marketing strategies. Learn & practice business concepts by watching business case studies like this. Detailed Analysis: Go beyond the surface with an in-depth look at the financials and strategies that power Kylie's empire. Share your thoughts in the comments, give us a thumbs up if you find the video insightful, and don't forget to share it with others! Subscribe/follow for More: Stay updated with more exciting business content by subscribing and hitting the bell icon. #KylieJenner #BusinessStrategy #Marketing #BrandBuilding #Entrepreneurship #CelebrityBrands #FinancialAnalysis #KylieCosmetics #SocialMediaMarketing #BusinessInsights