Brand Intentionally with Friends

Garett Southerton

Join Garett Southerton, an intentional brand builder (Garett®), as he shares his expertise with industry superstars who have built powerful, ethical, and fulfilling businesses by focusing on intentionality. Each episode takes you on a journey with insights on building communities, cultivating relationships, and making impact. Whether you're a seasoned entrepreneur or just starting out, this podcast will inspire you to create a business that aligns with your values and aspirations. It's time to revolutionize the way you approach business and prioritize impact over income. read less
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Episodes

The Power of a Childlike Mindset: Learn, Grow, Succeed with JerMarco Britton
Nov 9 2023
The Power of a Childlike Mindset: Learn, Grow, Succeed with JerMarco Britton
I’m chopping it up with the incredibly talented JerMaro Britton, the multifaceted creative force and mind behind Code and Coffee - St. Louis, on this episode of Brand Intentionally with Friends. We dive deep into the power of maintaining a childlike mentality and constantly learning in order to achieve our goals. JerMarco shares his inspiring story of personal growth and uncovers the 3 intentionality principles that have made him a force to be reckoned with in the music and tech industries. Some highlights in this episode are: 00:55 What Gave Garett the Confidence to Leap From Flyers to Branding 04:19 How JerMarco Became Part of the Hip Hop Collective MME & How It Shaped Him 09:24 The Key Ingredient That’s Missing in Today’s Music 14:58 How JerMarco Failed to Get Into LaunchCode and Later Became a Manager 21:56 The Mistake of Trying to Do Everything Yourself 23:36 Powerful Collaborations Over Working for Free 32:40 How Faith Helps JerMarco Stay Positive and Overcome Mental Health Struggles 36:10 The Dangers of Not Embracing That Childlike Mentality 39:16 How Code and Coffee - St. Louis was Founded 49:46 Why Maintaining Creative Integrity is Essential 51:36 The Benefits of Being a Perpetual Student 52:21 How a Brief Stint as a Carpenter Changed JerMarco’s Life 54:25 Why Creatives Need to Be Gracious With Themselves Be prepared to be inspired as we explore the electrifying worlds of coding, collaboration, and community building where JerMarco reveals his secret weapon for success – the ability to leverage technology to create art, build businesses, and foster a supportive network of like-minded professionals and intentional success. Where to Find JerMarco Britton: • @MrJerMarco on Instagram • @MrJerMarco on X • JerMarco Britton on LinkedIn • JerMarco's Portfolio • St. Louis Code and Coffee • JerMarco's SoundCloud Where to Find Garett Southerton: • Garett.co • Brand Intentionally with Friends Episodes • @Garett on Instagram • @GarettTV on YouTube • @GarettCreative on Twitter How I Make Videos: • Video & Audio Equipment • Podcast Music Produced by Chris "Casanova" Togafau • Other Music • Podcast Recording Brand Intentionally with Friends Video Episode Season 2 Episode 2 - The Power of a Childlike Mindset: Learn, Grow, Succeed with JerMarco Britton Some of the links in my video descriptions are affiliate links, which means at no extra cost to you, I will make a small commission if you click them and make a qualifying purchase. This helps support the channel so that I can provide more value via videos. FTC Disclosure: As an Amazon affiliate I earn from qualifying purchases.
How to Leverage Cognitive Biases & Be Un-Ignorable with Katelyn Bourgoin
Oct 19 2023
How to Leverage Cognitive Biases & Be Un-Ignorable with Katelyn Bourgoin
Brand Intentionally with Friends is back and we're kicking it off in a BIG way with the brilliant mind behind Why We Buy and the Un-Ignorable Challenge, Katelyn Bourgoin. On this episode, Katelyn breaks down her favorite cognitive biases, her secret to high quality content + consistency, and her recent big "aha" moment within her own business. While I also give the backstory on where my love of analogies comes from and the next step in my own career. Some big highlights in this episode are: 02:43 Breaking Down Katelyn Bourgoin's Impressive Stats and What Makes Her Un-Ignorable09:08 The Halo Effect: How First Impressions and Assumptions Impact Your Business14:24 How to Utilize the Labor Illusion to Help Customers Realize Your Efforts16:27 The Pratfall Effect: Your Flaws Have An Unexpected Benefit 20:55 The Dilemma of Memetic Desire and How it Plays into Impostor Syndrome23:43 Katelyn Bourgoin's Transformative Realization (The Illusion of the Soloprenuer Dream)27:25 The Secret to Why We Buy's Quality & Consistency35:09 Garett Southerton's Career Vision Beyond Social Media50:33 How We Suffer the Same Problem of a King aka Solomon's Paradox44:29 The Self-Fulfilling Prophecies of the Galatia Effect46:17 How Too Many Choices Leads to Inaction with the Netflix Effect53:14 How Making Music Translated into Content that Relates56:32 The Intentional Shift that transformed Katelyn Bourgoin's Business58:35 The Hidden Gem of Humility to Connect with your Audience Don't miss this episode filled with geeky brainy tips and a walk through our entrepreneurial journeys. Mentioned in this Episode: The Psychology of Persuasion by Robert B Cialdini PhDWanting by Luke BurgisContagious by Jonah Berger Where to Find Katelyn Bourgoin: X: https://www.twitter.com/KateBour/LinkedIn: https://www.linkedin.com/in/katebour/Why We Buy: https://customercamp.co/news/Un-Ignorable: https://www.demandcurve.com/unignorable Where to Find Garett Southerton: Website: https://www.garett.coPodcast Home: https://podcasters.spotify.com/pod/show/brand-intentionallyInstagram: https://www.instagram.com/garettYouTube: https://www.youtube.com/@GarettTVTwitter: https://www.twitter.com/garettcreative How I Make Videos: Video & Audio Equipment: https://amzn.to/3W0U6AaPodcast Music: https://hififorever.com / https://www.twitter.com/ProdByCasanovaMost Music - Epidemic Sound (30 Day Free Trial): https://share.epidemicsound.com/rxzql3Podcast Recording - Riverside.fm: https://riverside.fm/?utm_campaign=campaign_2&utm_medium=affiliate&utm_source=rewardful&via=garett Brand Intentionally with Friends Podcast Season 2 Episode 1 - How to Leverage Cognitive Biases & Be Un-Ignorable with Katelyn Bourgoin: https://www.garett.co/s2e1 Some of the links in my video descriptions are affiliate links, which means at no extra cost to you, I will make a small commission if you click them and make a qualifying purchase. This helps support the channel so that I can provide more value via videos. FTC Disclosure: As an Amazon affiliate I earn from qualifying purchases.
Finding Balance & Building Community on Social Media with Jospeh Rubelli
Jun 27 2023
Finding Balance & Building Community on Social Media with Jospeh Rubelli
On this episode of Brand Intentionally with Friends, Garett Southerton is back with video-content marketing expert, Joseph Rubelli, this time to speak about finding balance on social media and building your own community - or as Joseph puts it, his "tribe." In this episode they go in-depth on their step-by-step strategies for growth, the mistakes they've made along the way, how Joseph named his community (and the reject names), thoughts on business "manifesting" and more in a hilarious conversation. Key topics discussed in this episode are: • The BIGGEST Mistake in Growing Your Following • Joseph’s 3-Step Engagement Strategy • The Gamechanging Extra Effort to Connect via DMs • Why Talking Head Videos Work • The Downside of Being Controversial or Viral • Social Media Pet Peeves & No-Nos • Trendhopping vs Standing Out • The difference Being a Business Owner & Content Creator Dig into this episode with Garett and Joseph's hilarious banter and experiences building communities and finding their own balance for better inspiration within your own business! - Joseph Rubelli's Links -  ⁠Instagram ⁠⁠Rubelli Digital⁠ - Garett's Links - ⁠⁠Website⁠⁠ ⁠⁠Podcast Feed⁠⁠ ⁠⁠Instagram⁠⁠ ⁠⁠YouTube⁠⁠ ⁠⁠Twitter⁠⁠ - How I Make Videos - Some of the links in my video descriptions are affiliate links, which means at no extra cost to you, I will make a small commission if you click them and make a qualifying purchase. This helps support the channel so that I can provide more value via videos. ⁠⁠Video & Audio Equipment⁠⁠ ⁠⁠Music: Epidemic Sound (30 Day Free Trial)⁠⁠ ⁠Podcast Recording: ⁠Riverside.fm
Becoming a Video Marketing Expert Through Experience with Jospeh Rubelli
May 30 2023
Becoming a Video Marketing Expert Through Experience with Jospeh Rubelli
On this episode of Brand Intentionally with Friends, Garett Southerton chats with video-content marketing expert, Joseph Rubelli, about his journey to grow his tribe to over 50k people across multiple platforms and run not one, but two successful agencies (Rubelli Digital & Digital Bosses). In this episode they touch on everything social media from experience with gaining confidence on video, dealing with impersonators, content marketing, and the game-changing impact of Meta Verified. Joseph Rubelli shares his background in fashion and how he incorporates color psychology into marketing, as well as tips for outsourcing tasks and avoiding the comparison trap on social media. Key topics discussed in this episode are: • How to build confidence on video • Overcoming Impostor Syndrome • The biggest video turn off to your audience • How Jospeh pushed Garett out of his comfort zone • Why comparing yourself on social media is a losing effort • How video can help overcome mental health struggles • Joseph's clothing color theory secret • The importance of progress over perfection Join Garett and Joseph in this episode filled with laughs, inspiration, and expert insights to learn more how you can find your community on social media without draining yourself. - Joseph Rubelli's Links - InstagramRubelli Digital - Garett's Links - ⁠Website⁠ ⁠Podcast Feed⁠ ⁠Instagram⁠ ⁠YouTube⁠ ⁠Twitter⁠ - Relevant Things Mentioned in this Episode - Jospeh & Garett on LIVE Digital Bosses Podcast Episode ft. Garett - How I Make Videos - Some of the links in my video descriptions are affiliate links, which means at no extra cost to you, I will make a small commission if you click them and make a qualifying purchase. This helps support the channel so that I can provide more value via videos. ⁠Video & Audio Equipment⁠ ⁠Music: Epidemic Sound (30 Day Free Trial)⁠ Podcast Recording: ⁠Riverside.fm
Prioritizing Mental Health as a Business Owner with Chrissy Ingram
May 14 2023
Prioritizing Mental Health as a Business Owner with Chrissy Ingram
In the debut episode of Brand Intentionally with Friends, Garett Southerton talks to the fiery social media marketing manager with 13 years experience, Chrissy Ingram, who is also a mental health advocate who has faced her own struggles with grief, ADHD, and autism in the past year alone. This episode is a candid conversation with a lot of vulnerable experiences and how they both survived them - a helpful listen for any business owner or creative that struggles with anxiety, ADHD, OCD, and other mental illnesses or emotional struggles. Some key topics we discuss in this episode are: Importance of flexibility in entrepreneurship and prioritizing mental healthManaging energy for social media work and finding your boundaries + balanceEmpowerment through ADHD diagnosis and advocating for oneselfHow having OCD is a superpower in the design industryDealing with grief and anxiety, self-care, and running a business during lockdown and beyondThe beauty of supportive partners and communities that are intentionally createdCoping with the winter blues and differences in mental health attitudes between the US, UK, and Australia Join Garett and Chrissy as they speak about their own struggles and inspire other business owners and creatives to take care of themselves and speak up about what they need help with. - Chrissy's Links - Instagram LinkedIn - Garett's Links - Website Podcast Feed Instagram YouTube Twitter - Relevant Things Mentioned in this Episode - Pokémon Reel - Helpful Mental Health Organizations - SANE (Australia) NAMI (US) AFSP (US) MIND (UK) - How I Make Videos - Some of the links in my video descriptions are affiliate links, which means at no extra cost to you, I will make a small commission if you click them and make a qualifying purchase. This helps support the channel so that I can provide more value via videos. Video & Audio Equipment Music: Epidemic Sound (30 Day Free Trial) Podcast Recording: Riverside.fm