Airbnb's Brand Marketing, Founders In Ads, & My Gate's Woes
We're back after two weeks and so enthused about this episode because the team met offline, in person!
On this episode, Varun & Suchita talk about the chaos at Twitter, the various other companies like Meta also laying off a huge chunk of their employees, Tirupati Temple being richer than Wipro and Nestle, IKEA's latest financial reports, and Jacquemus- the brand.
Further, they deep dive into a recent trend where Founders feature in their product ads with examples like Vineeta Singh (SUGAR), & Shashank Mehta (The Whole Truth Foods), they talk about Airbnb's brand marketing strategies and how a different approach has worked well for them, the rise of sleep companies and evolution of mattresses, boAt's latest activities, and an impending IPO plus My Gate App's struggles with unhappy customers owing to in-app advertising and the tough road to funding.
Find Varun & Suchita's in-person Karan Arjun moment here.
Suchita recommends:
(The CapTable article:
https://the-captable.com/2021/12/paytm-zomato-jio-valuations-india-tech-ipo-aswath-damodaran/)
Varun recommends:
Brian Holiday & Morgan Housel's episode on Daily Stoic
Varun & Suchita also answer a few listener questions on the show. Do share yours on the below-mentioned handles.
You can follow Varun Duggirala on Twitter at: https://twitter.com/varunduggi and on Instagram at https://instagram.com/varunduggi
You can follow Suchita Salwan on Twitter at https://twitter.com/suchitasalwan and on Instagram at https://instagram.com/suchitasalwan
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