The Lady Tech Marketer Podcast

Lady Tech Marketer

Lady Tech Marketer is a community that connects women in tech marketing so we can collaborate, empower, and inspire one another as we navigate our careers. On The Lady Tech Marketer Podcast, we’re going to talk to tech marketers about their careers, marketing trends, and hopefully get some solid advice from them along the way. read less
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Episodes

61. Be a Better Marketing Leader by Being Yourself with Tasha Reasor of Iterable
Apr 22 2021
61. Be a Better Marketing Leader by Being Yourself with Tasha Reasor of Iterable
On this episode, we’re talking to Tasha Reasor, VP of Demand Generation & Customer Marketing at Iterable, the growth marketing platform for cross-channel customer engagement. Alongside her role at Iterable, she works with tech startups Sendoso and Embrace as an advisor. Having previously driven marketing at Alooma and OpenDNS, Tasha is a passionate leader who lifts up the women in her organizations and advocates for inclusivity in marketing. Tasha has accomplished quite a lot in her career so far, and we know you’re going to learn a ton from her today - enjoy! Some of the topics we discussed: How being your authentic self will make you a better marketer and leaderCompetence vs. confidenceHow the enneagram test can strengthen you and your teamThe importance of curiosityHow to overcome imposter syndrome What coaching and formal professional development can do for youThe unique challenges women face at work and how women can help each other overcome themBenefits of being a people managerBurnout and the power of asking for helpWhat it means to have it all Resources mentioned: Carla Harris on “How to Own Your Power” - https://www.youtube.com/watch?v=m7d-OEfc_2sRobin Hauser on "Likability Dilemma for Women Leaders" - https://www.ted.com/talks/robin_hauser_the_likability_dilemma_for_women_leadersAngela Lee Duckworth on "Grit: The Power of Passion and Perseverance" - https://www.ted.com/talks/angela_lee_duckworth_grit_the_power_of_passion_and_perseverance?language=enThe Enneagram - https://www.enneagraminstitute.com/the-traditional-enneagram Connect with Tasha and Lady Tech Marketer here: https://www.linkedin.com/in/tashareasor/https://www.linkedin.com/company/ladytechmarketer/https://www.instagram.com/ladytechmarketer/https://twitter.com/ladytechmarketrhttps://www.facebook.com/ladytechmarketer This episode is sponsored by TCI Lead Gen. TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com. Disclaimer: The views and opinions presented in this podcast belong solely to the interviewers and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with. This podcast is produced by Lady Tech Marketer.
60. Top 6 Tips for Virtual Networking Success with Emily Hill and Liana Wong
Apr 8 2021
60. Top 6 Tips for Virtual Networking Success with Emily Hill and Liana Wong
On this episode, we’re sharing our 6 best tips for virtual networking for anyone who’s new to it or nervous about it. Most of us are well-versed in the art of working remotely at this point, but not everyone is comfortable with networking virtually. It can feel more difficult, but it’s still something we should continue to do to move our careers forward, especially because even when the world opens back up after Covid is under better control, many of us will still be working remotely. We’ve learned a lot about networking virtually in the last year particularly from hosting this podcast, so we thought we’d share our tips to help any of you out there who are still struggling with it. Connect with Lady Tech Marketer here: Email hello@ladytechmarketer.com or emily@ladytechmarketer.com https://www.instagram.com/ladytechmarketer/https://twitter.com/ladytechmarketrhttps://www.facebook.com/ladytechmarketerThis episode is sponsored by TCI Lead Gen. TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com. Disclaimer: The views and opinions presented in this podcast belong solely to the interviewers and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with. This podcast is produced by Lady Tech Marketer.
59. The 4 Cs of Building Customer Loyalty with Emily Hill and Liana Wong
Apr 1 2021
59. The 4 Cs of Building Customer Loyalty with Emily Hill and Liana Wong
On this episode, we’re sharing four easy things marketers can do to build a loyal community of customers in a post-covid world. A silver lining of the pandemic is we’ve all learned how to adapt our strategies in real-time and built resilience we never would have built without going through this challenging time. While the world has changed in many distressing ways, there has been good to come from this time too. For instance, customer relationships and loyalty have always been important, but compassion and empathy are more important in business settings than ever. So today we’re sharing our 4 best tips for building trust and loyalty among your customers. We hope they’re helpful to you at any time! Connect with Lady Tech Marketer here: Email hello@ladytechmarketer.com or emily@ladytechmarketer.com https://www.instagram.com/ladytechmarketer/https://twitter.com/ladytechmarketrhttps://www.facebook.com/ladytechmarketer This episode is sponsored by TCI Lead Gen. TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com. Disclaimer: The views and opinions presented in this podcast belong solely to the interviewers and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with. This podcast is produced by Lady Tech Marketer.
57. Done Is Better Than Perfect: 5 Tips for Overcoming Perfectionism with Emily Hill and Liana Wong
Feb 25 2021
57. Done Is Better Than Perfect: 5 Tips for Overcoming Perfectionism with Emily Hill and Liana Wong
On this episode, we’re talking about overcoming perfectionism. Perfectionism is a plague, don’t you think? The fact is, perfect isn’t real, it’s unachievable really, because it’s subjective. What’s perfect to one person might not be to another. But that doesn’t mean we don’t still get caught up in perfectionism, it still can hold us back no matter how well we understand perfection is an illusion. So today, we are sharing our 5 best tips for overcoming perfectionism, so you can get going on achieving your goals, Lady Tech Marketers. We hope these tips are helpful the next time you catch the perfectionism bug. Connect with Lady Tech Marketer here: Email hello@ladytechmarketer.com or emily@ladytechmarketer.com https://www.instagram.com/ladytechmarketer/https://twitter.com/ladytechmarketrhttps://www.facebook.com/ladytechmarketerThis episode is sponsored by TCI Lead Gen. TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com. Disclaimer: The views and opinions presented in this podcast belong solely to the interviewers and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with. This podcast is produced by Lady Tech Marketer.
56. 6 Tips To Help Marketers Get Over Writer’s Block with Emily Hill and Liana Wong
Feb 18 2021
56. 6 Tips To Help Marketers Get Over Writer’s Block with Emily Hill and Liana Wong
On this episode, we’re talking about how to get over writer’s block to create the content your customers need. Writer’s block is a pretty common experience for anyone out there who creates content as part of their job, and it’s something most of us have been challenged by at one point or another, no matter the kind of work you do. So today, we thought we’d share our six best tips for getting over writer’s block in hopes that you can use one or a few of these tips the next time you’re struggling with it too. We hope this helps you create the content of your customers’ dreams, Lady Tech Marketers! Connect with Lady Tech Marketer here: Email hello@ladytechmarketer.com or emily@ladytechmarketer.com https://www.instagram.com/ladytechmarketer/https://twitter.com/ladytechmarketrhttps://www.facebook.com/ladytechmarketerThis episode is sponsored by TCI Lead Gen. TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com. Disclaimer: The views and opinions presented in this podcast belong solely to the interviewers and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with. This podcast is produced by Lady Tech Marketer.
55. How To Scale Your Marketing Career While Scaling a Startup with Laura Oppenheimer of Quizlet
Feb 11 2021
55. How To Scale Your Marketing Career While Scaling a Startup with Laura Oppenheimer of Quizlet
On this episode, we’re talking to Laura Oppenheimer, former Senior Director of Marketing at Quizlet, the global learning brand that builds study tools to inspire and empower students and teachers. Laura got a promotion since our interview, and now is a product manager. (Congrats Laura!) Laura has a rich background in education technology marketing, and even started the marketing function at Quizlet and InstaEDU, later acquired by Chegg. Passionate about integrating brand marketing and product marketing, Laura has scaled her career just as well as she has scaled her companies. We know you’re going to learn a lot from this episode - enjoy! Some of the topics we discussed: How to scale your marketing career while scaling a startupHow to start a marketing function from scratch and why you should try itWhat storytelling can do for your company and your careerHow to be a better people managerGeneralists vs. specialists - upsides and downsidesWhat having a student mindset can do for youHow Covid will change the future of tech, business, and work-lifeThe effects of the pandemic on working parents and how to support those on your teamNew ways to approach goal-setting and self-developmentHow cross-functional relationships can help marketersHow brand marketing and product marketing can better support each other to make for great customer experiences Resources mentioned: https://firstround.com/review/give-away-your-legos-and-other-commandments-for-scaling-startups/https://marisamorby.medium.com/how-it-feels-to-give-away-your-legos-d19c992d641d Connect with Laura and Lady Tech Marketer here: https://www.linkedin.com/in/lauraoppenheimer/https://www.linkedin.com/company/ladytechmarketer/https://www.instagram.com/ladytechmarketer/https://twitter.com/ladytechmarketrhttps://www.facebook.com/ladytechmarketer This episode is sponsored by TCI Lead Gen. TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com. Disclaimer: The views and opinions presented in this podcast belong solely to the interviewers and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with. This podcast is produced by Lady Tech Marketer.
53. 8 Lessons Learned in the First Year of the Lady Tech Marketer Podcast with Emily Hill and Liana Wong
Dec 17 2020
53. 8 Lessons Learned in the First Year of the Lady Tech Marketer Podcast with Emily Hill and Liana Wong
On this episode, we’re talking about some of the lessons we’ve learned in our first year of podcasting. Creating a weekly podcast is no joke. We’ve loved doing it, but definitely didn’t know what we were getting into when we got started! The best things in life require work and are often quite challenging, but that's also what makes them worth it. So, this week, we wanted to reflect on our first year of podcasting in celebration of this achievement, as well as to give you a little insight into what it takes to make the show. We hope you enjoy! As always, thanks for tuning in this year, Lady Tech Marketers. We make this show for you and we so appreciate your support! Connect with Lady Tech Marketer here: Email hello@ladytechmarketer.com or emily@ladytechmarketer.com https://www.instagram.com/ladytechmarketer/https://twitter.com/ladytechmarketrhttps://www.facebook.com/ladytechmarketer This episode is sponsored by TCI Lead Gen. TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com. Disclaimer: The views and opinions presented in this podcast belong solely to the interviewers and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with. This podcast is produced by Lady Tech Marketer.
52. Brainstorm from Home: 3 Tips for Marketers and Marketing Teams with Emily Hill and Liana Wong
Dec 8 2020
52. Brainstorm from Home: 3 Tips for Marketers and Marketing Teams with Emily Hill and Liana Wong
On this episode, we’re giving you three tips for brainstorming remotely with your team. The events of 2020 have created a paradigm shift for most companies, including those in the tech industry. And the fact is, because of this, the future is likely to see more companies allowing for remote work than ever before. While there are positives to working from home, some benefits to working in an office with others are lost. Brainstorming new ideas is one of those things that can be more difficult when done in a fully remote capacity. So, on this episode we’re giving you our three best tips for how to effectively brainstorm remotely in hopes that they will help you and your team when you need some help coming up with your next marketing campaign, blog post, eBook, or anything else! Connect with Lady Tech Marketer here: Email hello@ladytechmarketer.com or emily@ladytechmarketer.com https://www.instagram.com/ladytechmarketer/https://twitter.com/ladytechmarketrhttps://www.facebook.com/ladytechmarketer This episode is sponsored by TCI Lead Gen. TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com. Disclaimer: The views and opinions presented in this podcast belong solely to the interviewers and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with. This podcast is produced by Lady Tech Marketer.
49. Be Bold: How To Empower Yourself and Your Community with Gabby Abebe of Samsara (Part 2)
Nov 17 2020
49. Be Bold: How To Empower Yourself and Your Community with Gabby Abebe of Samsara (Part 2)
Part 2 of 2. On this episode, we’re talking to Gabby Abebe, Senior Marketing Manager of Demand Generation at Samsara, the leader in industrial IoT. Gabby is an avid brand and integrated strategy builder, always eager to create the best customer experience possible. She’s particularly passionate about diversity, equity and inclusion; and is committed to empowering and amplifying voices of marginalized communities in every space she occupies. Gabby is a rising star in the tech marketing space and we can’t wait for you to hear about her experience so far. Some of the topics we discussed: How to advocate for yourselfCommunicating about capacity and burnout with your teamOvercoming doubt - about yourself and from othersTips for salary negotiationHow to stand out at workHow to set yourself up for a great presentationThe importance of happiness at work (and what to do if you’re unhappy) Connect with Gabby and Lady Tech Marketer here: https://www.linkedin.com/in/gabrielleabebe/https://www.linkedin.com/company/ladytechmarketer/https://www.instagram.com/ladytechmarketer/https://twitter.com/ladytechmarketrhttps://www.facebook.com/ladytechmarketer This episode is sponsored by TCI Lead Gen. TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com. Disclaimer: The views and opinions presented in this podcast belong solely to the interviewers and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with. This podcast is produced by Lady Tech Marketer.
48. Be Bold: How To Empower Yourself and Your Community with Gabby Abebe of Samsara (Part 1)
Nov 10 2020
48. Be Bold: How To Empower Yourself and Your Community with Gabby Abebe of Samsara (Part 1)
Part 1 of 2. On this episode, we’re talking to Gabby Abebe, Senior Marketing Manager of Demand Generation at Samsara, the leader in industrial IoT. Gabby is an avid brand and integrated strategy builder, always eager to create the best customer experience possible. She’s particularly passionate about diversity, equity and inclusion; and is committed to empowering and amplifying voices of marginalized communities in every space she occupies. Gabby is a rising star in the tech marketing space and we can’t wait for you to hear about her experience so far. Some of the topics we discussed: How to empower yourself and your communityHer experience as a Black queer woman in tech and marketingHow to be an ally for BLM and beyondHow to build a network and community for yourself when starting from scratchCross-country and remote job huntingHow to cold connect on LinkedIn and get a real responseWhat to do when you don’t like going to networking eventsTips for practicing small talkHow to build relationships and trust at a new job while completely remoteEmployee resource groups - what they are, why they’re great, how they help employees, and how to start oneHow to have difficult conversations at work Connect with Gabby and Lady Tech Marketer here: https://www.linkedin.com/in/gabrielleabebe/https://www.linkedin.com/company/ladytechmarketer/https://www.instagram.com/ladytechmarketer/https://twitter.com/ladytechmarketrhttps://www.facebook.com/ladytechmarketer This episode is sponsored by TCI Lead Gen. TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com. Disclaimer: The views and opinions presented in this podcast belong solely to the interviewers and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with. This podcast is produced by Lady Tech Marketer.
45. Mix Up Your Experience To Master Marketing with Paroma Sen of SAP
Oct 21 2020
45. Mix Up Your Experience To Master Marketing with Paroma Sen of SAP
On this episode, we’re talking to Paroma Sen, Global Marketing Director at tech industry leader SAP. Paroma is a collaborative marketing leader and is passionate not only about delivering value through innovation, but also about bringing innovative products to market. Paroma started her career with large B2B companies like National Semiconductor and Dolby Laboratories, and after spending some time in the philanthropy domain and at a for-profit e-commerce fashion company in India, she joined SAP to lead their market strategy for CX in B2B industries. Paroma has accomplished quite a lot in her career so far through her vast global marketing experience across multiple industries. We’re excited for you to hear what she’s learned along the way. Some of the topics we discussed: The benefits of diversifying your industry experiencePutting your needs first in new job negotiationsHow grad school can help you find your wayThe two best things that come from following your passionHow 2020's pandemic and ESG issues may have changed marketing foreverPurpose-driven marketing and recruitmentWhy cross-functional collaboration can make or break customer experienceHow to personalize networking opportunities in a digital-first world Inspiration from Bill Gates Connect with Paroma and Lady Tech Marketer here: https://www.linkedin.com/in/paromasen/https://twitter.com/chainsaw_paromahttps://www.linkedin.com/company/ladytechmarketer/https://www.instagram.com/ladytechmarketer/https://twitter.com/ladytechmarketrhttps://www.facebook.com/ladytechmarketer This episode is sponsored by TCI Lead Gen. TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com. Disclaimer: The views and opinions presented in this podcast belong solely to the interviewers and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with. This podcast is produced by Lady Tech Marketer.
43. Keep Going: 3 Books on Building Resilience with Emily Hill and Liana Wong
Oct 7 2020
43. Keep Going: 3 Books on Building Resilience with Emily Hill and Liana Wong
On this episode, we're giving you a list of 3 books that teach about building resilience in the face of adversity. During the trying times of 2020, we’re all learning about resilience in real-time, but these books can help us all since they provide steps for handling overwhelming and tough situations, and developing the mindset it takes to work through challenges no matter what we're facing. We hope you think even just one of these books sounds interesting and you check it out so you can build up a mindset of resilience too. Hope you enjoy! Connect with Lady Tech Marketer here: Email hello@ladytechmarketer.com or emily@ladytechmarketer.com https://www.instagram.com/ladytechmarketer/https://twitter.com/ladytechmarketrhttps://www.facebook.com/ladytechmarketerThis episode is sponsored by TCI Lead Gen. TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com. Disclaimer: The views and opinions presented in this podcast belong solely to the interviewers and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with. This podcast is produced by Lady Tech Marketer.