Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)

Big Podcast

Maximize your podcast's potential with podcast marketing strategies from David Hooper, podcast marketing expert and author of "Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show." read less
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Episodes

1000 True Podcast Fans (Big Podcast Insider Issue 176)
2d ago
1000 True Podcast Fans (Big Podcast Insider Issue 176)
Gain invaluable insights on expanding your podcast's reach, monetizing effectively, and connecting with your audience on a deeper level with marketing expert David Hooper in this episode of Build a Big Podcast. Key Themes Importance of podcasting beyond audio.Embracing diverse voices through podcasting.The concept of "1000 True Fans" explained (and how it works for podcasters)Monetization strategies beyond direct podcast earnings.Utilizing voice-changing technology in podcasting.Avoiding audio issues in podcast production.Utilizing classified ads for podcast growth. Topics covered in this episode:​ It's never "just a podcast" - your role in connecting people and fostering a sense of belonging.The concept of "1000 True Fans" and how nurturing a small, dedicated audience can sustain a podcaster financially.Leveraging the podcast as a marketing tool to promote other revenue-generating activities such as live performances, books, and workshops.Discussion on the updated version of the "1000 True Fans" manifesto and its relevance to podcasters.Voice-changing technology for podcasters who want to change their voice for their show or certain segments.The complications and editing nightmares caused by extra sounds during recording (and which sounds to listen for).The emotional connection and impact that podcasters can have on their listeners by making them feel seen and understood. Episode Timestamps 03:43 Social media is hard to avoid.08:18 Selling merch to fans.10:36 Spotify 13:50 Noisy fashion choices18:54 $100 podcast studio includes audio interface, mic, headphones.20:36 Personalized coaching for podcasters to grow audience. The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ This episode of Build a Big Podcast is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​ About this episode of Build a Big Podcast:​ This is the audio companion to Issue 176 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience? Big Podcast Extra - Podcasting TipsBig Podcast AMP (Audio Monetization Program)
You Can Sound Better for Only 100 Dollars (Big Podcast Insider Issue 175)
2d ago
You Can Sound Better for Only 100 Dollars (Big Podcast Insider Issue 175)
In this episode of Build a Big Podcast, David Hooper reveals affordable podcasting secrets, reflects on creator burnout, and decodes the shifting dynamics of internet fame and audience building. Key Themes Affordable podcasting equipment optionsEnsuring podcaster well-beingEngaging audience interaction techniquesImportance of editing for focusDealing with social media algorithmsBuilding true fan connectivityDiversity in podcasting guests Topics covered in this episode:​ Examining the cost and benefits of affordable podcasting equipment, like the Focusrite Vocaster Studio bundle, for achieving a professional sound on a budget.David Hooper's insights on maintaining podcaster well-being and avoiding burnout in the pursuit of consistently creating podcast episodes.A discussion on the strategies for making podcasts more spreadable, including interactive elements like Q&A sessions and connecting with listeners through shared experiences.Reflections on the importance of editing and structure in podcasting to ensure episodes remain clear, focused, and accessible to listeners.Consideration of current social media trends and their impact on creators, including the shift towards algorithmic content prioritization.An exploration of Patreon's role in fostering deeper connections between creators and their true fans, and its implication for creators' control over their work and income.The significance of diversity in podcast guest selection to ensure a wide range of perspectives and voices are represented in the podcasting space. Episode Timestamps 06:12 Focusrite interfaces - a reliable and efficient solution.11:06 Top players dominate with money, knowledge, content.13:44 Editing issues make listening harder, removing "immersion."16:59 Interactive content and accessibility to build podcast community.19:50 Enhanced episode notes and accessibility features for podcasts.25:26 Podcasters sacrificing themselves for their shows' success.28:08 Versatile podcasting toolkit, personalized coaching for growth.29:28 Subscribe to Build a Big Podcast with a single click The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ This episode of Build a Big Podcast is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​ About this episode of Build a Big Podcast:​ This is the audio companion to Issue 175 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience? Big Podcast Extra - Podcasting TipsBig Podcast AMP (Audio Monetization Program)
How to Buy Ads to Grow Your Audience (Big Podcast Insider Issue 174)
09-04-2024
How to Buy Ads to Grow Your Audience (Big Podcast Insider Issue 174)
Dive deep with David Hooper on the latest Build a Big Podcast episode as he explores strategies for audience growth, monetization insights, and the resilient mindset needed to thrive in the podcasting world.  Key Themes Audience growth through buying adsSocial media clips for engagementPodcast advertising revenue projectionsAuthentic ads in podcastingPodcast growth and monetization strategiesPodcast cover art importanceNetworking in podcast communities Topics covered in this episode:​ Buying ads to grow a podcast audience and selecting the right online advertising options.Tips for converting podcast videos into engaging social media clips.Projected growth in podcast advertising revenue, potentially reaching $43 billion by 2032.Strategies to embrace change and take small actions to improve a podcast, such as utilizing SEO for better discoverability.The effectiveness of host-read advertisements and the value of creating authentic ad experiences for listeners.Insights into the challenges faced by creative individuals, like sensitivity and criticism, and their relevance to podcasters.Encouragement for podcasters to innovate with episode formats, lengths, or topics, and to engage in podcasting communities for networking and idea sharing. Episode Timestamps 05:55 Embracing change in podcasting, small steps lead to big impact.07:30 Beyonce makes a country album with help from established artists.11:19 How to do a podcast teaser13:54 Podcast (or radio show) format and interviews. 19:06 A guide to buying ads for podcast growth at bigpodcast.com/amp. 22:55 Content creators face challenges with unsatisfactory interviews for their audience, leading to reputational risks and vetting issues. 26:04 Article on host-read advertisements emphasizing their effectiveness in leveraging trust and connection with audiences. 31:59 Visit bigpodcast.com/subscribe for easy access to all episodes on iPhone, Android, or RSS. The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ This episode of Build a Big Podcast is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​ About this episode of Build a Big Podcast:​ This is the audio companion to Issue 174 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience? Big Podcast Extra - Podcasting TipsBig Podcast AMP (Audio Monetization Program)
1-Star Podcast Reviews (Big Podcast Insider Issue 173)
28-03-2024
1-Star Podcast Reviews (Big Podcast Insider Issue 173)
In this episode of Build A Big Podcast, host David Hooper shares valuable insights on navigating 1-star podcast reviews, podcast ease, and never starting from zero, offering valuable tips for podcasters looking to grow their audience and impact. Key Themes Audience Growth: Strategies for attracting more podcast listeners.Reviews: Understanding the impact of both positive and negative reviews.Ease in Podcasting: Tips for making podcasting more manageable and stress-free.Starting Out: Embracing existing skills and experience when launching a podcast.Automated Tools: Using AI and automation to streamline podcast production.Guest Relationships: Managing interactions with podcast guests effectively.Monetization: Maximizing opportunities to make money from a podcast. Topics covered in this episode:​ The importance of podcast reviews, including how bad reviews can actually be beneficialTips for dealing with negative reviews and learning from the feedbackHow to handle bad reviews without rewarding bad behaviorEncouragement for podcasters to leave positive reviews for other podcastsStrategies for making the podcast recording process easier, including segmenting episodes and being preparedThe concept of leveraging existing skills and knowledge to avoid starting from scratch in podcastingTools and services to aid in podcast production Episode Timestamps 00:00 Negative reviews improve podcast authenticity, create contrast.05:47 Apology for disappointment? No.08:24 How to support podcasters and content creators (without spending money).11:08 Who is listening to your podcast? How to find out ...16:04 Broadcast mics vs. "consumer" mics18:21 Inherited characteristics and how your podcast will benefit22:45 Podcast production, monetization, coaching23:56 Enhance your podcast and grow your audience. The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ This episode of Build a Big Podcast is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​ About this episode of Build a Big Podcast:​ This is the audio companion to Issue 173 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience? Big Podcast Extra - Podcasting TipsBig Podcast AMP (Audio Monetization Program)
The Podcast Lifesaver (Big Podcast Insider Issue 172)
23-03-2024
The Podcast Lifesaver (Big Podcast Insider Issue 172)
In this episode of Build A Big Podcast, David Hooper discusses the importance of understanding and connecting with your podcast audience, strategies for podcasting success, and tools to help you grow, build community, and monetize your podcast. Key Themes Audience Connection: Understanding and connecting with your listeners.Effective Marketing: Strategies for growing your audience and making money with your podcast.Audio Quality: Ensuring high-quality audio and the best ways to consume podcasts.Podcasting Tools: Using tools like Riverside and RSS Radio for enhancing podcasting experience.Funnel Strategy: Exploring the benefits of implementing a funnel to convert listeners into customers.What is Podcasting?: Defining what constitutes a podcast and the importance of respecting the audience's listening experience. Topics covered in this episode:​ The importance of understanding and connecting with podcast listeners on a deep level to serve as a "lifesaver" to them.Discussing the significance of focusing on the actual impact on listeners rather than being solely swayed by download numbers or popularity on social media platforms.Exploring the concept of podcast funnels, how they can be applied to attract and convert listeners into taking specific actions, and whether they are suitable for different types of podcasts.RSS Radio, with helpful features for podcast listeners, such as silence removal and audio quality enhancement.The importance of clearly defining the target audience for a podcast and communicating who the podcast is and isn't for.Discussing the debate about what constitutes as a podcast and emphasizing the necessity of clarity and accessibility of podcast content via RSS feed.Promoting tools and resources that can help podcasters grow their audience, create better podcasts, and monetize their content, such as AI-powered podcast summarization tools and website creation platforms for podcasts. Episode Timestamps 06:43 Tips for making money.08:11 Seeking and promoting the positive in life.12:18 Using funnels to convert listeners into customers.16:44 RSS feed essential for legitimate podcasting growth.18:03 Dedicated website for podcasting with easy subscription.20:38 Focus on the few. The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ This episode of Build a Big Podcast is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​ About this episode of Build a Big Podcast:​ This is the audio companion to Issue 172 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience? Big Podcast Extra - Podcasting TipsBig Podcast AMP (Audio Monetization Program)
Make Them Feel You! (Big Podcast Insider Issue 171)
15-03-2024
Make Them Feel You! (Big Podcast Insider Issue 171)
In this episode of Build a Big Podcast, David Hooper discusses the importance of making your audience feel connected to your podcast, shares tips for naming and recording a podcast, and explores the benefits of co-hosting versus having guest appearances. Key Themes Audience Connection: Making people feel youBranding: Importance of podcast namesMarketing: Alternatives for voice over recordingsImpactful Content: Effectively managing time zonesCollaboration: Benefits of cohosting a podcastTools and Resources: resources to help you build a better, more successful podcastMonetization: Big Podcast AMP coaching program Topics covered in this episode:​ The importance of making your audience feel your message and how it can impact your podcast's success.Challenges faced by unhoused individuals and how a local newspaper is addressing the issue to create awareness.Ways to avoid limitations by choosing specific names for a podcast and the impact it can have on its future options and growth.The concept of "Record This For Free," a subreddit where individuals can find or post free voice-over gigs, and how it can be beneficial for podcasters.An introduction to an alternative to Adobe Enhance, with features for audio and video recording and enhancementThe significance of using Eastern Time for scheduling podcast interviews and managing time zones effectivelyCo-hosted podcasts as an alternative to working with guests, along with its benefits and considerations for success Episode Timestamps 00:00 Grow your podcast, attract new audience, profit.06:16 Connect with neighbors, engage authentically, don't shy away.08:11 Empower your audience and engage in discussion12:44 Volunteer work helps audio projects (including yours) get made15:38 Enhance sound with AI, improve clarity19:09 Podcasting trend: co-hosted shows, rotating casts23:21 Audio monetization program and personalized coaching The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ This episode of Build a Big Podcast is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​ About this episode of Build a Big Podcast:​ This is the audio companion to Issue 171 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience? Big Podcast Extra - Podcasting TipsBig Podcast AMP (Audio Monetization Program)
Triple Your Podcast Reviews (Big Podcast Insider Issue 170)
06-03-2024
Triple Your Podcast Reviews (Big Podcast Insider Issue 170)
Discover what podcasters can learn from dog training, how to triple your podcast reviews, and why quality content trumps quality recording in the latest episode of Build A Big Podcast. Key Themes Podcasting Impact: Creating a podcast that attracts and helps people.Quality Content: The importance of content in a world of unlimited choices.Engagement vs. Perfection: Balancing care and effort with micromanagement.Reviews Matter: Understanding the impact of reviews and strategies to increase them.Accessibility of Quality Recording: The ease of obtaining quality audio at a low cost.Crime Podcast Success: Analyzing the dominance of true crime podcasts in reviews.Backing Up Recordings: The importance of backup recorders during interviews. Topics covered in this episode:​ Podcasting lessons from the dog park and the parallels between dog owner behavior and podcaster behaviorThe importance of being invested, showing up, and caring about your podcast, and not just pretending to be a podcasterStrategies to triple your podcast reviews, including creating a short, memorable podcast link, showing the apps for podcast listening, and giving specific instructions on leaving reviewsThe significance of quality audio recording being available to everyone and how content matters more than ever with the abundance of listener choicesInsights from analyzing 20,000,000 podcast reviews, including the domination of the true crime genre in terms of ratings, and how explicit podcasts tend to garner more reviewsThe affordability and features of the Zoom F3 and H4 recorders for backup recording during interviews, and the importance of running a backup recorder to avoid losing important content.The connection between the listener's engagement and the genre of podcasts, and the considerations when pursuing reviews as part of the growth and marketing strategy for a podcast Episode Timestamps 00:00 High-quality virtual studio for podcast recording.03:03 Learning from dog trainer about human behavior.08:46 Podcast reviews matter for sponsors and guests.12:13 Want more podcast reviews? Create tutorials for leaving podcast reviews on apps.13:11 This will help you get more podcast reviews on specific podcasting platforms.17:26 Easy-to-use 32-bit float recorder for backup.19:46 Seek reviews to boost podcast ratings effectively.23:07 Big Podcast shares stats on true crime. The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ This episode of Build a Big Podcast is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​ About this episode of Build a Big Podcast:​ This is the audio companion to Issue 170 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience? Big Podcast Daily - Daily Podcasting TipsBig Podcast AMP (Audio Monetization Program)
Podcast Sponsorship Advice (Big Podcast Insider Issue 169)
02-03-2024
Podcast Sponsorship Advice (Big Podcast Insider Issue 169)
In this episode of Build A Big Podcast, David Hooper shares valuable insights on pitching sponsors, using free music for social media content, the potential for earning $500,000 from a podcast, and the importance of consistency and establishing stature to grow your audience. Key Themes Podcast Security: There is no security in podcasting.Pitching Sponsors: A guide to approaching sponsors for your podcast.Free Music: Accessing royalty-free music for social media content.Earning Potential: Discussing a podcaster's $500,000 revenue milestone.Consistent Publishing: The importance of consistency in releasing podcast episodes.Established Reputation: The benefits of being a known figure in podcasting.Publishing Frequency: 2 episodes per week as a recommended pace. Topics covered in this episode:​ The unpredictable nature of success and maintaining tenacity in podcasting and other endeavorsAdvice for podcasters approaching sponsors, including when to consider it, how to determine download thresholds, what to include in a pitch, and what proof sponsors look forUtilizing free music for Facebook and Instagram content due to restrictions on using major label musicThe flexibility and challenges of skipping podcast episodes as well as strategies for maintaining consistent episode releasesA success story of a podcaster and newsletter creator who earns over $1 million per year through podcasting and has a high-frequency publishing scheduleThe importance of stature and establishing a known presence in podcasting, along with the benefits of a consistent publishing frequencyAn AI tool for automating podcast writing summaries and articles Episode Timestamps 04:29 Learning about editing changed everything for me.09:29 Leverage sponsorship for legitimacy in podcasting.10:17 Consider non-monetary forms of compensation for sponsorships.15:32 Podcast sponsorships rely on your value, relationships.17:08 Big Podcast Insider - Web Edition20:36 Radio hits bring royalties, but live performance is essential.24:09 Live events, speaking engagements, experience grow podcast. Reputation, audience building aid podcast growth. Two episodes weekly, balanced publishing frequency. The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ This episode of Build a Big Podcast is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​ About this episode of Build a Big Podcast:​ This is the audio companion to Issue 169 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience? Big Podcast Daily - Daily Podcasting TipsBig Podcast AMP (Audio Monetization Program)
Audience Growth Lessons (Big Podcast Insider Issue 168)
22-02-2024
Audience Growth Lessons (Big Podcast Insider Issue 168)
In this episode of Build A Big Podcast, David Hooper shares insights on effective podcast guest management, co-hosting agreements, and strategies to grow your podcast audience and make more money. Topics covered in this episode:​ The importance of creating a message that people care aboutAttracting an audience through podcastingSending questions to guests before interviews and the pros and cons of doing soTips for conducting successful interviews with guests, including the benefits of pre-interviews and providing a list of topics to coverKey strategies for growing and promoting a podcast, including utilizing the network effect, promoting to existing groups, and cross-promotion with other podcastersAdvice on managing co-host relationships and partnership agreements to ensure a smooth and successful podcasting experience.Tips for maintaining control of your podcast and making key decisions as a podcaster, including setting expectations for guests and technical requirements for remote sessionsInsights on the value of publishing content frequently and the benefits of building a strong podcast audience Episode Timestamps:​ 00:00 Audience attraction and engagement through podcasting03:47 Interviewing challenges: staying present, scripted interaction struggles08:32 Michael Jackson and stories11:56 Fame helps, but there are other options for podcasting success15:17 Find influential people to share your content16:36 Cross promotion, network effect, frequency of publishing22:22 Unforeseen co-host issues, co-hosting agreements25:50 Podcast growth toolkit - The Swiss Army Knife for podcasting26:45 Scan QR code for instant podcast access The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ This episode of Build a Big Podcast is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​ About this episode of Build a Big Podcast:​ This is the audio companion to Issue 168 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience? Big Podcast Daily - Daily Podcasting TipsBig Podcast AMP (Audio Monetization Program)
10 Podcasting Lessons in 282 Words (Big Podcast Insider Issue 167)
21-02-2024
10 Podcasting Lessons in 282 Words (Big Podcast Insider Issue 167)
Dive deep into the art of podcasting with David Hooper of Big Podcast as he delivers potent insights on improving content quality, leveraging college radio's legacy, and mastering Spotify for audience growth ... Topics covered in this episode:​ Maximizing podcast impactImportance of college radio (and what podcasters can learn from it)Effective podcasting strategiesContent creation and attention to detailEmphasizing audience needs in productionLeveraging Spotify's audience reachPodcast growth and monetization Episode Timestamps:​ 00:00 70 million copies sold.05:55 "Tape" used to be acetate, now it's digital09:43 College radio launched careers—today we do this with podcasting14:15 Authenticity on and off the microphone matters.19:05 Be selective, your content may have other uses.22:28 Man loses, learns, rebuilds, and repeats24:06 Listener attention is more valuable than awards.28:46 Upcoming episodes, subscribe now! The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ This episode of Build a Big Podcast is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​ About this episode of Build a Big Podcast:​ This is the audio companion to Issue 167 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience? Big Podcast Daily - Daily Podcasting TipsBig Podcast AMP (Audio Monetization Program)
Your Podcast in My New Book? (Big Podcast Insider Issue 166)
13-02-2024
Your Podcast in My New Book? (Big Podcast Insider Issue 166)
Thoughts on growing your podcast audience, turning your audio podcast into promo videos, fear of public speaking, and more ... Topics covered in this episode:​ Your podcast in my new book on podcastingOvercoming fear of speaking and improving public speaking skillsAutomated podcast mastering to enhance audio qualityGenerating ideas and inspiration for podcast creationTransforming audio podcasts into promotional videosAddressing the issue of flooding the market with low-quality contentTools and resources for podcast management and content creation Episode Timestamps:​ 04:27 Newsletter showcases ways to grow podcasts effectively.07:07 When a panic attack happens on stage ...12:09 Feeling pressure when speaking or podcasting?16:10 Podcasting inconsistency can be solved.17:38 Finding and nurturing ideas.20:02 A ban on podcasting? No ... this is a joke. The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ This episode of Build a Big Podcast is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​ About this episode of Build a Big Podcast:​ This is the audio companion to Issue 166 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience? Big Podcast Daily - Daily Podcasting TipsBig Podcast AMP (Audio Monetization Program)
Get the Tape! (Big Podcast Insider Issue 165)
01-02-2024
Get the Tape! (Big Podcast Insider Issue 165)
Topics covered in this episode:​ Optimizing your LinkedIn profileTypes of influencers and trustOvercoming the fear of failureModifying equipment for podcastingThe importance of recording and documenting podcast contentSnowed in (and podcasting)Counterfeit microphones Episode Timestamps:​ 00:00 Tips for podcasting success 03:22 Why Dan Miller was one of my first radio guests ...06:47 Boost podcast revenue with Big Podcast AMP11:58 52% trust online and in-store brand advice.14:02 Deep engagement with audience17:22 Zoom F3: 32-bit float recorder with amazing quality.22:20 Countfeit microphones23:53 Access to high-quality, royalty-free music. The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ This episode of Build a Big Podcast is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​ About this episode of Build a Big Podcast:​ This is the audio companion to Issue 165 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience? Big Podcast Daily - Daily Podcasting TipsBig Podcast AMP (Audio Monetization Program)
YouTube and Podcasting (Big Podcast Insider Issue 164)
29-01-2024
YouTube and Podcasting (Big Podcast Insider Issue 164)
Topics covered in this episode:​ Quick and dirty podcasting successUploading audio-first podcast to YouTube with RSS feedsLength of podcasts and attention spansHow to tell better stories on your podcastA 2-minute burnout checkup for podcastersTransforming gut feelings into wordsBurnout in podcasting Episode Timestamps:​ 00:00 Ways to grow your podcast and monetize04:47 Advice columnists and marketing characters12:39 2-minute burnout checkup: recognizing exhaustion, cynicism, disassociation.16:47 Get the tape!17:44 Expressing unspoken truths can be powerful. The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ This episode of Build a Big Podcast is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​ About this episode of Build a Big Podcast:​ This is the audio companion to Issue 164 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience? Big Podcast Daily - Daily Podcasting TipsBig Podcast AMP (Audio Monetization Program)
Podcasting Success w/ Mignon Fogarty (Grammar Girl)
19-01-2024
Podcasting Success w/ Mignon Fogarty (Grammar Girl)
I've learned a lot about writing and communication from Mignon Fogarty (sometimes known as Grammar Girl), but also a lot about the business of podcast networks. In this episode we talk about both. Mignon is the founder of the Quick and Dirty Tips network and creator of Grammar Girl, which has been named one of Writer's Digest's 101 best websites for writers multiple times. She is also an inductee in the Podcasting Hall of Fame. She's a pioneer in the field of podcasting, recognizing its potential as a platform for independent journalism and storytelling. Her insightful interviews and informative content have made her a trusted source of information for her audience. With a background in linguistics and a passion for clear communication, she's become a leading voice in the world of podcasting, demonstrating the power of media in the digital age. In this episode, I talk with Mignon about:​ Success with Grammar Girl and her commitment to meeting podcast deadlinesHer "Quick and Dirty" podcasting networkHer use of a friendly cartoon character as Grammar Girl's avatar to make grammar more approachable and the importance of maintaining a personal connection with her audienceThe impact of speech styles on written content and the nuances of audio in podcasting in the age of advanced AI technologyThe challenges of content quality, fact-checking, and speed in podcasting without traditional journalistic filtersHer career transition from writing and grammar to podcasting, facilitated by an experience with repetitive injury and dictation, and her subsequent success partnering with Macmillan Publishing Episode Timestamps:​ 00:00 "The Grammar Daily"03:32 Anyone can now gather and share news.06:52 Podcast deadlines are always strictly met ... at least for Grammar Girl13:03 How a repetitive injury helped Mignon's podcast hosting13:53 A partner for the "Quick and Dirty" podcasting network.19:03 The Grammar Girl artwork and caricature.20:22 Importance of forming personal connections in AI era24:45 Why you need to promote your work after finishing it28:23 PhD dropout becomes chair of media entrepreneurship ...33:04 Detailed legal contracts 35:04 The "original format" scripted shows continue37:41 Privacy and making videos42:23 Diversity in podcast (and other content) distribution44:44 The NPR host who ignored me46:49 Subscribe now to never miss an episode Want More?   Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​  And if you want even more ... check out the daily newsletter, Big Podcast Daily.
"We'll do it live!!" (Big Podcast Insider Issue 163)
17-01-2024
"We'll do it live!!" (Big Podcast Insider Issue 163)
Topics covered in this episode:​ Dealing with the stress and challenges of podcasting, including burnout, creative expansion, and overcoming the pressure for overnight success.The importance and power of local content in podcasting, including successful connections with a local audience and sponsorships.The role of luck and slow-burn foundation in the success of podcasting, books, content, YouTube, and live events.Strategies for creating a positive environment for oneself and others to produce good podcast content.Insights on dealing with difficult individuals in the entertainment industry and the impact of talent versus behavior.The challenges faced by a successful media company owner in retaining a younger audience.The benefits and success of targeting a local audience in podcasting and building dedicated communities. Episode Timestamps:​ 00:00 Podcast burnout and tools for growth.07:06 Avoid stress and negative people for success.07:51 Talent isn't everything in the entertainment industry.13:49 Real estate agents excited about local podcasting.14:08 Specialized content attracts desired listeners, avoiding "waste."17:30 Parasocial relationships can happen to you.22:05 Ways to overcome podcast/creator burnout.25:29 Chewbacca Mom ... now what?27:51 Free podcast growth toolkit, personalized coaching available. The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ This episode of Build a Big Podcast is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​ About this episode of Build a Big Podcast:​ This is the audio companion to Issue 163 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience? Big Podcast Daily - Daily Podcasting TipsBig Podcast AMP (Audio Monetization Program)
21-Day Podcast Jumpstart (Big Podcast Insider Issue 162)
14-01-2024
21-Day Podcast Jumpstart (Big Podcast Insider Issue 162)
Topics covered in this episode:​ New Year's resolutions and sustainability in podcastingEmbracing mistakes and learning from experiences in podcastingPodcasting lessons from fashion icon Andre Leon TalleyTools and resources for podcastersPodcast growth and monetizationThe importance of diverse perspectives and inclusivity in decision-making positionsEmail management tips and the addictive nature of email communication   Episode Timestamps:​ 00:00 A confession.04:06 Oops!!07:31 Fashion isn't everything09:52 Empowering underprivileged communities to drive real change16:12 Email overload and a loss of brainpower18:56 Gmail tools and tips 22:23 Tips for better interviews and audience surveys26:06 Upcoming interview with Jim Collison, co-host of Ask the Podcast Coach26:37 Royalty-free music The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ This episode of Build a Big Podcast is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​ About this episode of Build a Big Podcast:​ This is the audio companion to Issue 162 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience? Big Podcast Daily - Daily Podcasting TipsBig Podcast AMP (Audio Monetization Program)
Better Podcast Interviews (Big Podcast Insider Issue 161)
06-01-2024
Better Podcast Interviews (Big Podcast Insider Issue 161)
Topics covered in this episode:​     The significance of the New Year and the need for a fresh start for you and your podcastThe importance of setting clear expectations for guests and creating a guest confirmation page for interviewsThe concept of "a month in a day" to efficiently manage tasks and get things done before the year endsThe benefits of transparency when interviewing sources and setting clear boundaries for interviewsStrategies for committing to new projects for a specific duration to assess their feasibility and make adjustmentsTools and methods for automating podcast outlines, episode notes, and summaries for improved efficiencyThe Big Podcast AMP (Audience Monetization Program) for personal coaching to grow your podcast audience, increase engagement, and monetize your podcast Episode Timestamps:​ 04:01 Improvement is gradual; celebrate small victories. 07:39 Challenges in podcasting? 10:38 Clarifying expectations, boundaries, and process when doing interviews 12:47 Why guests are often intimidated by you 18:00 Automated podcast outlines for only $29 21:25 Automated podcast transcription The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ This episode of Build a Big Podcast is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​ About this episode of Build a Big Podcast:​ This is the audio companion to Issue 161 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience? Big Podcast Daily - Daily Podcasting TipsBig Podcast AMP (Audio Monetization Program)
How to Never Miss an Interview (Big Podcast Insider Issue 159)
29-12-2023
How to Never Miss an Interview (Big Podcast Insider Issue 159)
Topics covered in this episode:​ How to never miss an interviewHow an end-of-year survey can improve your podcasting strategy (and questions to ask your audience)Tips for pronouncing names correctlyA checklist to catch audio problems in podcast interviewsTranscribe your podcast with AIConsiderations for purchasing podcast equipment (and its impact on success) Episode Timestamps:​ 04:38 Coordinating interviews 07:57 Improving your podcast with essential listener questions. 09:57 Why do people listen to your podcast? 13:22 NPR checklist helps prevent audio interview issues. 19:42 New equipment doesn't guarantee podcast success. 20:16 Shure SM58: A popular, durable, and reliable $99 microphone. The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ This episode of Build a Big Podcast is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​ About this episode of Build a Big Podcast:​ This is the audio companion to Issue 159 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience? Big Podcast Daily - Daily Podcasting TipsBig Podcast AMP (Audio Monetization Program)