Brute Strength Podcast

Brute

We explore strategies for training, competing and well being shared through experiences from some of the sharpest minds in the fitness space. read less
Health & FitnessHealth & Fitness
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Rebranding Brute: The Evolution of a Coaching Philosophy and Business Model
26-03-2024
Rebranding Brute: The Evolution of a Coaching Philosophy and Business Model
Hosted by Wex Appeal Podcast Unlock the secrets behind the powerful rebrand of Brute as Wex Appeal sits down with the masterminds Matt Torres and Micah Shoemaker. Get ready to discover how a strategic facelift can rejuvenate not just a company's image, but its entire ethos. This episode peels back the layers of Brute's transformation, exploring the intricate journey from concept to reality. Matt and Micah leave no stone unturned, sharing the meticulous process of collaborating with UK's Fluoro to create a logo that's not just aesthetically pleasing but also a true representation of the company's core values and the spirit of its community.  Experience the evolution of Brute's coaching philosophy and business model firsthand through our vibrant conversation. We delve into the intriguing partnership between Matt and Micah and how their combined strengths have propelled Brute to new heights in athlete development. The narrative spans from their hands-on coaching methods to strategic decisions like the move to Jacksonville, which has opened avenues for growth and provided a supportive environment for athletes. The discussion is a testament to their commitment to excellence, painting a picture of a company that's as invested in its people as it is in their success. Wrapping up, we explore the rigors of preparing athletes for the competitive world of CrossFit. The episode highlights the meticulous year-round training and the diverse expertise of Brute's expanded coaching team. We celebrate the autonomy granted to athletes in competition settings, emphasizing the strategic planning that goes into their preparation. It’s a compelling look at the dedication behind Brute's pursuit of excellence, one that will leave fitness enthusiasts and aspiring athletes alike inspired and informed about what it takes to perform at the pinnacle of their abilities. (0:00:01) - Brute Strength Podcast Rebranding Conversation (0:07:57) - Evolution of Brute Coaching and Brand (0:17:17) - Brewers' Move to Jacksonville (0:28:52) - Individualized Athlete Development in CrossFit (0:38:30) - The Evolution of Brute Athletics --------------------- YT link: https://youtu.be/hJpXcg1FTzU  --------------------- Links: Connect with Micah Connect With Matt Torres Resources: Start your journey as an elite-level CrossFit athlete today. Our 1-to-1 coaching staff would love to hop on a free consultation with you to find out how we can help.  Click here to get started. Reviews:  Enjoy the show? Take a second to leave us a review! Your feedback will help us grow and continue to produce more sweet, sweet content in the future. Give us a follow on social media below for daily workouts & inspiration: Instagram Facebook Website

Episodes

Rebranding Brute: The Evolution of a Coaching Philosophy and Business Model
26-03-2024
Rebranding Brute: The Evolution of a Coaching Philosophy and Business Model
Hosted by Wex Appeal Podcast Unlock the secrets behind the powerful rebrand of Brute as Wex Appeal sits down with the masterminds Matt Torres and Micah Shoemaker. Get ready to discover how a strategic facelift can rejuvenate not just a company's image, but its entire ethos. This episode peels back the layers of Brute's transformation, exploring the intricate journey from concept to reality. Matt and Micah leave no stone unturned, sharing the meticulous process of collaborating with UK's Fluoro to create a logo that's not just aesthetically pleasing but also a true representation of the company's core values and the spirit of its community.  Experience the evolution of Brute's coaching philosophy and business model firsthand through our vibrant conversation. We delve into the intriguing partnership between Matt and Micah and how their combined strengths have propelled Brute to new heights in athlete development. The narrative spans from their hands-on coaching methods to strategic decisions like the move to Jacksonville, which has opened avenues for growth and provided a supportive environment for athletes. The discussion is a testament to their commitment to excellence, painting a picture of a company that's as invested in its people as it is in their success. Wrapping up, we explore the rigors of preparing athletes for the competitive world of CrossFit. The episode highlights the meticulous year-round training and the diverse expertise of Brute's expanded coaching team. We celebrate the autonomy granted to athletes in competition settings, emphasizing the strategic planning that goes into their preparation. It’s a compelling look at the dedication behind Brute's pursuit of excellence, one that will leave fitness enthusiasts and aspiring athletes alike inspired and informed about what it takes to perform at the pinnacle of their abilities. (0:00:01) - Brute Strength Podcast Rebranding Conversation (0:07:57) - Evolution of Brute Coaching and Brand (0:17:17) - Brewers' Move to Jacksonville (0:28:52) - Individualized Athlete Development in CrossFit (0:38:30) - The Evolution of Brute Athletics --------------------- YT link: https://youtu.be/hJpXcg1FTzU  --------------------- Links: Connect with Micah Connect With Matt Torres Resources: Start your journey as an elite-level CrossFit athlete today. Our 1-to-1 coaching staff would love to hop on a free consultation with you to find out how we can help.  Click here to get started. Reviews:  Enjoy the show? Take a second to leave us a review! Your feedback will help us grow and continue to produce more sweet, sweet content in the future. Give us a follow on social media below for daily workouts & inspiration: Instagram Facebook Website
The End of Age Groups?
28-07-2023
The End of Age Groups?
Ready to level up your understanding of the CrossFit Games? This episode of the Brute Strength Podcast will give you a fresh perspective on the hotly debated topic of age groups in the sport. Micah Shoemaker and Matt Torres, Owner and CEO of Brute Strength and Coach to many CrossFit Games athletes, dive deep into the controversies, costs, and the future of age group athletes' involvement in the sport. Prepare to challenge your preconceptions as we explore how to enhance their participation and the reaction to these revolutionary ideas. Taking a glimpse of the exciting future of the CrossFit Games, this episode will stir your curiosity as we talk about the potential for growth in age group athletes' involvement and how it could be transformed into a profitable venture. The importance of recognizing professional athletes' role in the CrossFit community and the potential of monetizing the ones who attract the most attention is also discussed. Listen in as we debate the pros and cons of separating the athletes from the community and the evolution of the CrossFit Games into an established sport. Lastly, this episode takes a look behind the scenes of the CrossFit Games and the well-known Dave Castro, including his role in CrossFit programming. Gain a deeper understanding of his contribution to the sport and the intricate planning process for the events.  Finally, we touch upon the trust we place in our leaders, the significance of professionalism and preparation, and ways to deal with social media criticism. We also share our gratitude towards our listeners and how athletes can become more engaged in CrossFit. Get ready to be enlightened and possibly have your perspective on the sport reformed. Episode Chapters- (0:00:01) - Age Groups in CrossFit Games Debate (0:11:00) - The Future of CrossFit Games (0:20:41) - Dave Castro's Role in CrossFit Programming (0:29:34) - Brute Strength Podcast Listener Appreciation --------------------- YT link: https://youtu.be/B44_07QOLnw  --------------------- Links: Connect with Micah Connect With Matt Torres Resources: Start your journey as an elite-level CrossFit athlete today. Our 1-to-1 coaching staff would love to hop on a free consultation with you to find out how we can help.  Click here to get started. Reviews:  Enjoy the show? Take a second to leave us a review! Your feedback will help us grow and continue to produce more sweet, sweet content in the future. Give us a follow on social media below for daily workouts & inspiration: Instagram Facebook Website
“I Just Went to a Sermon” -on Legacy, Mortality, and Achieving Fulfillment
30-06-2023
“I Just Went to a Sermon” -on Legacy, Mortality, and Achieving Fulfillment
Have you ever found yourself struggling to maintain your fitness and nutrition routines while traveling for competitions? Join us as we share our personal experiences and tips on how to take care of yourself during these trips, such as focusing on protein intake and maintaining your meal routines when possible. In this episode, the Director of Coaching at Hard Work Pays Off (HWPO), Jake Marconi and I explore how to maintain your fitness while traveling, the benefits of bodybuilding and powerlifting for Crossfitters and strength athletes alike, the critical role culture plays in coaching, and how it can be cultivated. Listen in as we reveal our experiences in building lasting culture and the importance of investing time in employees to guide them in the right direction. Discover our insights on how exemplifying the desired culture, being collaborative, and allowing for differing opinions can create a strong team environment that extends far beyond fitness. Lastly, join us as we take a deep dive into the importance of discovering your passion and influence and how it's essential to share your experiences and knowledge with others. We reflect on the concepts of legacy, mortality, and how gaining wisdom through perspective can lead to a more fulfilling life. Don't miss our conversation on the alignment of personal goals and the pursuit of high achievement, as well as the importance of understanding the utility of our beliefs. “Those beliefs could change the world…and they could also ruin your life, if you let them.” Click here to watch this week's episode on Youtube! --------- EPISODE CHAPTERS --------- (0:00:01) - Traveling Fitness Strategies (0:12:08) - The Benefits of Bodybuilding Training (0:22:30) - The Importance of Culture in Coaching (0:29:42) - Building Lasting Culture Slowly (0:35:25) - Discovering Your Passion and Influence (0:47:16) - Perspective on Legacy and Mortality (1:01:56) - Alignment and Fulfillment in High Achievement (1:12:30) - Defining Terms and Utility of Beliefs Links: Connect with Micah Connect With Jake Marconi Resources: Start your journey as an elite-level CrossFit athlete today. Our 1-to-1 coaching staff would love to hop on a free consultation with you to find out how we can help.  Click here to get started. Reviews:  Enjoy the show? Take a second to leave us a review! Your feedback will help us grow and continue to produce more sweet, sweet content in the future. Give us a follow on social media below for daily workouts & inspiration: Instagram Facebook Website Youtube
How to Quit Your Job: Breaking Free from the 9 to 5
23-06-2023
How to Quit Your Job: Breaking Free from the 9 to 5
Renato is a content creator in the CrossFit space who's life changed when his son pleaded, "Daddy, please don't go to work." It was this powerful catalyst that pushed my guest, Renato, to finally pursue his passion for content creation full-time. In this heartfelt episode, we share our personal journeys and the challenges we faced in taking that leap of faith, especially when you have a family to support. Inspired by his son's plea, Renato opens up about his transition from working in an insurance agency to becoming a successful content creator. We discuss the importance of committing 110% to something you truly believe in and the courage it takes to make a big change. We also explore the power of taking accountability for our own lives, understanding our circumstances, and how to manage expectations while trading up problems in pursuit of our passion. Nothing is more inspiring than the people who support and believe in us. We reflect on how our decisions affect our loved ones and how having the courage to take risks can impact others. This episode is a testament to the power of believing in yourself and in the people who value you. Don't miss this opportunity to learn from our experiences and gain valuable insights into taking the leap of faith and chasing your dreams.   --------- EPISODE CHAPTERS --------- (0:00:01) - Making the Leap to Pursue Passion (0:09:27) - Transitioning to Content Creation (0:22:50) - Taking the Leap (0:33:50) - Taking Responsibility and Moving Forward (0:40:31) - Managing Expectations and Trading Up (0:51:54) - The Power of Believing in Someone (1:04:27) - Everyday Heroes and Time Management   Click here for the Youtube link!  --------------------- Connect with Micah Connect With Renato Resources: Start your journey as an elite-level CrossFit athlete today. Our 1-to-1 coaching staff would love to hop on a free consultation with you to find out how we can help.  Click here to get started. Reviews:  Enjoy the show? Take a second to leave us a review! Your feedback will help us grow and continue to produce more sweet, sweet content in the future. Give us a follow on social media below for daily workouts & inspiration: Instagram Facebook Website YouTube
[NEVER RELEASED] Danielle Brandon, Dallin Pepper, Coach Matt Torres @ WZA
24-03-2023
[NEVER RELEASED] Danielle Brandon, Dallin Pepper, Coach Matt Torres @ WZA
Danielle Brandon, Dallin Pepper, and Coach Matt Torres join Micah at Wodapoloza to discuss the season and the new additions to the Brute Strength HQ team. Links: Connect with Micah Resources: Start your journey as an elite-level CrossFit athlete today. Our 1-to-1 coaching staff would love to hop on a free consultation with you to find out how we can help. Click here to get started. Reviews:  Enjoy the show? Take a second to leave us a review! Your feedback will help us grow and continue to produce more sweet, sweet content in the future. Give us a follow on social media below for daily workouts & inspiration: Instagram Facebook Website YouTube
Dr. Nicole Torres: How to Start a Business, Sunning Your Butthole, and Working with Elite Athlete
19-02-2023
Dr. Nicole Torres: How to Start a Business, Sunning Your Butthole, and Working with Elite Athlete
Nicole Torres is a physcial therapist in Naples, FL who helps CrossFitters get out of pain. Most notably she's worked with Emma Cary with her back injury. Links: Connect with Micah Connect with Nicole Resources: Start your journey as an elite-level CrossFit athlete today. Our 1-to-1 coaching staff would love to hop on a free consultation with you to find out how we can help. Click here to get started. Reviews:  Enjoy the show? Take a second to leave us a review! Your feedback will help us grow and continue to produce more sweet, sweet content in the future. Give us a follow on social media below for daily workouts & inspiration: Instagram Facebook Website YouTube
2 Decades in Fitness Industry + 205 Throwdown Big Announcement w/ Luan Nguyen
20-01-2023
2 Decades in Fitness Industry + 205 Throwdown Big Announcement w/ Luan Nguyen
Luan Nguyen has been in the fitness industry for over 2 decades. He currently owns and operates a gym in Birmingham, AL, Wheelhouse Academy. Prior to Wheelhouse, Luan has served many different roles in the industry - including Programming Director for a fitness franchise, consultant to gyms all over the United States, and Competition Director to some of the largest fitness competitions in the southeast.  205 Throwdown is functional fitness competition in Birmingham, AL founded by Micah Shoemaker. This year's competition will host teams of 4 at Bill Harris Arena August 12, 2023. Links: Connect with Micah Connect with Luan 205 Throwdown Resources: Start your journey as an elite-level CrossFit athlete today. Our 1-to-1 coaching staff would love to hop on a free consultation with you to find out how we can help. Click here to get started. Reviews:  Enjoy the show? Take a second to leave us a review! Your feedback will help us grow and continue to produce more sweet, sweet content in the future. Give us a follow on social media below for daily workouts & inspiration: Instagram Facebook Website YouTube
What Motivates You w/ Coach El
13-01-2023
What Motivates You w/ Coach El
Coach El is one of the top coaches at the elite level of the sport of CrossFit.   Links: Connect with Micah Connect with El Resources: Start your journey as an elite-level CrossFit athlete today. Our 1-to-1 coaching staff would love to hop on a free consultation with you to find out how we can help. Click here to get started. Reviews:  Enjoy the show? Take a second to leave us a review! Your feedback will help us grow and continue to produce more sweet, sweet content in the future. Give us a follow on social media below for daily workouts & inspiration: Instagram Facebook Website YouTube
Sam Smith: The Art of Relationships, Communication, & Seasons of Life
30-12-2022
Sam Smith: The Art of Relationships, Communication, & Seasons of Life
Sam Smith is currently the Head Coach at Crafted Coaching which provides 1:1 remote coaching. Sam initally appeared on the podcast on Epsiode 25 which you can listen to by clicking the Episode 25 link. Sam was an All-American in Golf at USC. After his stint at USC, he competed competitively in CrossFit which led him to coaching athletes in the sport of CrossFit.  We discuss seasons of life, marriage, the art of communication, and much more! Links: Connect with Micah Connect with Sam Resources: Start your journey as an elite-level CrossFit athlete today. Our 1-to-1 coaching staff would love to hop on a free consultation with you to find out how we can help. Click here to get started. Reviews:  Enjoy the show? Take a second to leave us a review! Your feedback will help us grow and continue to produce more sweet, sweet content in the future. Give us a follow on social media below for daily workouts & inspiration: Instagram Facebook Website YouTube
5 Things I Learned in 2022
16-12-2022
5 Things I Learned in 2022
Today Micah talks about the different lessons he's learned in 2022 regarding business, life, and himself. Links: Connect with Micah Resources: Start your journey as an elite-level CrossFit athlete today. Our 1-to-1 coaching staff would love to hop on a free consultation with you to find out how we can help. Click here to get started. Reviews:  Enjoy the show? Take a second to leave us a review! Your feedback will help us grow and continue to produce more sweet, sweet content in the future. Give us a follow on social media below for daily workouts & inspiration: Instagram Facebook Website YouTube
A Real Life Encounter w/ DEATH - Aaron Rouselle
02-12-2022
A Real Life Encounter w/ DEATH - Aaron Rouselle
Aaron Rouselle is the founder of Pop’s Culture. He is a father, a coach, a cancer survivor, and a 2x transplant recipient. In 2015, he was fortunate enough to receive his first Liver Transplant. Following months of rehab, he returned to competitive shape for the Transplant Games in Spain in 2017, where he won a Gold Medal in Basketball. He competed again in the Salt Lake City games in 2018. After Salt Lake City, he started to get very sick again, leading to a 2nd Liver Transplant, followed by the loss of feeling in his left leg and foot. He thought his days of athletic competition were over and began exploring options as a coach and trainer. This is where Pop Culture was born.  Links: Connect with Micah Connect with Aaron Connect with Brandon Consider Parterning with Pop Culture   Resources: Start your journey as an elite-level CrossFit athlete today. Our 1-to-1 coaching staff would love to hop on a free consultation with you to find out how we can help. Click here to get started. Reviews:  Enjoy the show? Take a second to leave us a review! Your feedback will help us grow and continue to produce more sweet, sweet content in the future. Give us a follow on social media below for daily workouts & inspiration: Instagram Facebook Website YouTube
Ellie Hiller
18-11-2022
Ellie Hiller
Ellie is a entrepreneur and CrossFit Semi-Final athlete. Ellie is a world class athlete notably taking 11th place worldwide in 22.1 and 9th place worldwide in 21.1. Despite those top performances, Ellie has worked diligently on her strength deficit. We candidly discuss that journey which at times has been frustrating and disappointing.  Links: Connect with Micah Connect with Ellie Resources: Start your journey as an elite-level CrossFit athlete today. Our 1-to-1 coaching staff would love to hop on a free consultation with you to find out how we can help. Click here to get started. Reviews:  Enjoy the show? Take a second to leave us a review! Your feedback will help us grow and continue to produce more sweet, sweet content in the future. Give us a follow on social media below for daily workouts & inspiration: Instagram Facebook Website YouTube
Todd Wise: The Science of Happiness and Coaching
11-11-2022
Todd Wise: The Science of Happiness and Coaching
Todd Wise is the owner of CrossFit Currahee and The Pack. We dive into the science of happiness and how to become a professional coach and charge top dollar for it. Links: Connect with Micah Connect with Todd The Science of Happiness Podcast Resources: Start your journey as an elite-level CrossFit athlete today. Our 1-to-1 coaching staff would love to hop on a free consultation with you to find out how we can help. Click here to get started. Reviews:  Enjoy the show? Take a second to leave us a review! Your feedback will help us grow and continue to produce more sweet, sweet content in the future. Give us a follow on social media below for daily workouts & inspiration: Instagram Facebook Website YouTube
Z-Scoring: Are the Fittest Currently Being Crowned? w/ Tyler Watkins
21-10-2022
Z-Scoring: Are the Fittest Currently Being Crowned? w/ Tyler Watkins
Let me ask you a question: does it matter if you beat someone by 1 rep or 100 reps in a workout? Should the leaderboard "score" that the same way?There is a lot of debate over whether the scoring system of the CrossFit Games is adequate to find the Fittest on Earth. This is wher Z-score comes in. Tyler Watkins, a data analyist, asserts that Z-score would give a much more precise idea of how each athlete performed compared to the average of the playing field. Links: Connect with Micah Connect with Tyler Resources: Start your journey as an elite-level CrossFit athlete today. Our 1-to-1 coaching staff would love to hop on a free consultation with you to find out how we can help. Click here to get started. Reviews:  Enjoy the show? Take a second to leave us a review! Your feedback will help us grow and continue to produce more sweet, sweet content in the future. Give us a follow on social media below for daily workouts & inspiration: Instagram Facebook Website YouTube
🚨 ARE SEMIFINALS OVER?!
11-10-2022
🚨 ARE SEMIFINALS OVER?!
Micah and Will discuss the future of CrossFit. Will there be SemiFinals this year? Is Birmingham, Alabama a good move for the CrossFit Games? Links: Connect with Micah Conect with Will Resources: Start your journey as an elite-level CrossFit athlete today. Our 1-to-1 coaching staff would love to hop on a free consultation with you to find out how we can help. Click here to get started. Reviews:  Enjoy the show? Take a second to leave us a review! Your feedback will help us grow and continue to produce more sweet, sweet content in the future. Give us a follow on social media below for daily workouts & inspiration: Instagram Facebook Website YouTube
He Paid Over 6 Figures For *THIS* w/ Dr. Sean Pastuch
07-10-2022
He Paid Over 6 Figures For *THIS* w/ Dr. Sean Pastuch
Dr. Sean is the owner of Active Life. Active Life is the bridge between fitness and healthcare.  They educate fitness professionals and gym owners to achieve fulfilling careers helping their clients in a way no one else can by empowering individuals to live their lives without limits. Dr. Sean goes far beyond the walls of the gym, as we discuss how to get the most out of your life.    Watch this episode on Youtube   Links: Connect with Micah Connect With Dr. Sean Active Life   Resources: Start your journey as an elite-level CrossFit athlete today. Our 1-to-1 coaching staff would love to hop on a free consultation with you to find out how we can help. Click here to get started. Reviews:  Enjoy the show? Take a second to leave us a review! Your feedback will help us grow and continue to produce more sweet, sweet content in the future. Give us a follow on social media below for daily workouts & inspiration: Instagram Facebook Website YouTube
This *Switch* May Be The Key to Defeating Burnout
30-09-2022
This *Switch* May Be The Key to Defeating Burnout
How much work is required for it to be UNREASONABLE to believe that I wouldn't get results?   Links:  CLICK HERE TO SIGN UP FOR CAMP  Connect with Micah   Resources: Start your journey as an elite-level CrossFit athlete today. Our 1-to-1 coaching staff would love to hop on a free consultation with you to find out how we can help. Click here to get started. Reviews:  Enjoy the show? Take a second to leave us a review! Your feedback will help us grow and continue to produce more sweet, sweet content in the future. Give us a follow on social media below for daily workouts & inspiration: Instagram Facebook Website YouTube
From Suicidal Thoughts to Building a Business w/ LRX CEO Ryan Husband
23-09-2022
From Suicidal Thoughts to Building a Business w/ LRX CEO Ryan Husband
Ryan walks us through a conversation on his parent's porch that changed his life. Ryan was 19 and wanted to end his life. Out of some of these darkest moments LRX Apparel was born. Links: Connect with Micah Links: Connect with Ryan LRX Apparel  Resources: Start your journey as an elite-level CrossFit athlete today. Our 1-to-1 coaching staff would love to hop on a free consultation with you to find out how we can help. Click here to get started. Reviews:  Enjoy the show? Take a second to leave us a review! Your feedback will help us grow and continue to produce more sweet, sweet content in the future. Give us a follow on social media below for daily workouts & inspiration: Instagram Facebook Website YouTube
Fair Wages, Undercutting, & Thirst Traps
16-09-2022
Fair Wages, Undercutting, & Thirst Traps
Brandon, Alex, and Micah discuss the most avoided topics in the creative space of CrossFit. Links: Connect with Micah Connect with Brandon Connect with Alex Resources: Start your journey as an elite-level CrossFit athlete today. Our 1-to-1 coaching staff would love to hop on a free consultation with you to find out how we can help. Click here to get started. Reviews:  Enjoy the show? Take a second to leave us a review! Your feedback will help us grow and continue to produce more sweet, sweet content in the future. Give us a follow on social media below for daily workouts & inspiration: Instagram Facebook Website YouTube
Coach Matt Torres - [SECRETS REVEALED] BRUTE CAMP
09-09-2022
Coach Matt Torres - [SECRETS REVEALED] BRUTE CAMP
Brute Strength is hosting a camp on Nov. 4-6 @ Brute HQ in Naples, FL, led by Coach Matt Torres and company. A limited number of spots are available, and time is running out to lock in that early bird price (see link below). Links:  CLICK HERE TO SIGN UP FOR CAMP: http://form.jotform.com/222336519723254 Discount Codes: EARLY2DAY - for both days of camp EARLY1DAY - for 1 day of camp  Connect with Micah Connect with Coach Matt    Resources: Start your journey as an elite-level CrossFit athlete today. Our 1-to-1 coaching staff would love to hop on a free consultation with you to find out how we can help. Click here to get started. Reviews:  Enjoy the show? Take a second to leave us a review! Your feedback will help us grow and continue to produce more sweet, sweet content in the future. Give us a follow on social media below for daily workouts & inspiration: Instagram Facebook Website YouTube