This Old Marketing

Oh boy is TikTok in the news this week. Now more than 150 million Americans use TikTok on a regular basis. The US government believes this is a security risk for multiple reasons. But most people aren't talking about the #1 reason (we discuss this). Streaming is down from its lofty levels. Will it continue to dip? We think it might. Is there a new streaming model on the way? And social media is going the way of the DM. What does this mean for marketers? In rants and raves, Joe raves about Rand Fishkin's ChatGPT rant while Robert rants (again) about zero-party data. This week's links: TikTok to 150M Map of States Banning TikTok TikTok Gears Up for Congress Streaming Slowdown Social Media and the DM Zero-Party Data Rant YouTube and Podcasts Rand's ChatGPT Rant ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

This week, TikTok is back in the news with an ultimatum from Biden's camp. The SVB collapse takes center stage, and Joe and Robert go into the weeds discussing it. Will Meta be the next AOL? We think the news is overblown. ChatGPT-4 is released and the world turns on its axis. And then there is Ryan Reynolds, who sells Mint Mobile for $1.3 billion, an entirely marketing-driven feet. How did he do it? Let's discuss. In rants and raves, Joe comments about content creation and patience while Robert raves about HBO's "The Last of Us." This week's links: TikTok Ultimatum SVB Collapse Meta? The Next AOL? ChatGPT-4 Released T-Mobile Buys Mint from Reynolds and Team ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

TikTok is all over the news again. This time, a bipartisan committee has come up with a bill for Biden to ban TikTok. But not just that. It will give executive powers to ban pretty much anything that they "deem" a security risk. Joe and Robert believe this bill goes too far. In other news, Medium makes a "meh" announcement about Mastodon, while this week just about every major tech company launched an AI product. Oh...and tech pub Wired wrote a manifesto for using AI. And it's not bad. Rants and raves include easybib.com and living life without regrets. This week's sponsor is Streamyard. StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. And they make it easy to brand and customize your videos inside the studio before you even go live. Get Streamyard today! This week's links: US TikTok Ban Detail Medium and Mastodon Microsoft's AI Integration Salesforce's New Einstein Hubspot Chatspot Wired's Guidelines for Using AI OpenAI Criticism No Regrets ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

The godfather is back for the special #ThisOldMarketing 365 reunion show. In this episode the boys break down Meta's new verified subscription program. Could it be that they say good things about Facebook for the first time ever? Substack hits two million paid subscriptions. Is this important for creators? Bing continues to get all the news with its ongoing issues with AI. Could marketing be the answer? And...we bring brack our "Musky Scent" series and talk about Elon's next move. Finally...will TikTok finally go bye bye? This week's links: Meta's Verified Substack 2 Million Microsoft and Bing's AI Twitter Keeps Breaking Twitter Lays Off More Jack Launches Twitter Alternative TikTok Be Banned? In Praise of Brand Newsletters ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.Subscribe to Robert Rose's newsletter at Experience Advisors.

With Joe on another sabbatical, Robert hosts the amazing Paul Roetzer, the world's foremost expert on marketing and AI content. Robert asks Paul the following: 1. How do you think the development of AI-based search affects brands willingness to make content available to search engines? Will people start putting more of their content behind a gate? 2. From a content and marketing perspective – where are you most BULLISH, and where are you most CONCERNED about the impact AI is likely to have in the short and medium term? 3. I’m going to come back to the question that I asked at MarketingProfs, which is – do you think MarketingAI becomes an OS in the Marketing Department?  In other words you Buy Microsoft AI or Amazon AI and it powers your email analytics, headline writing, copywriting, and first-party data pattern matching… OR… Do you think that suite solutions are more likely to just include whatever flavor of AI they buuild into their applications? 4. What are some of the developments in Marketing Artificial Intelligence that we’re NOT talking about? You posted a very interesting thing on Social Media on the assembly and creation of video (https://research.runwayml.com/gen1)- Talk a bit about this development and what ELSE are we NOT talking about that we should be. This week's link: AI Concens at Bing and Google MAICON - The Marketing AI Conference Paul's Book - Marketing Artificial Intelligence ***** Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

In this episode, Time and Taboola team up (is that Timeboola?) for a new eCommerce experiment. Is eCommerce the new sponsorship for publishers? The disinformation war is over. Disinformation won. And AI content is changing the business model for creators and the fight for search. Does this open a real opportunity for those who have audiences? Is AI content just a race to the bottom? In rants and raves, Joe loves this new research out about reading fiction, while Robert's viral post on the comma goes, well, viral. This week's links: Time/Taboola Deal The Disinformation War Is Over Content Creators Concerned Over AI Content Buzzfeed AI and the Death of Content Reading Fiction Makes You a Better Person Robert's Comma Post on LinkedIn Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

In this very special episode of This Old Marketing, Joe and Robert break down the good, the bad and the ugly for social media platforms in 2023 and beyond, including Facebook, Instagram, TikTok, LinkedIn, Twitter and more. This week's sponsor is Streamyard. StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. And they make it easy to brand and customize your videos inside the studio before you even go live. Get Streamyard today! Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

More ChatGPT news this week, as Microsoft works to integrate the AI tool into Bing, while Buzzfeed's stock soars as the company announces their new work process that includes ChatGPT. It's earnings time, as Spotify and Meta both announce...and bounce. What's Spotify's new podcast plan? Can Meta make a comeback? And the boys get bullish on LinkedIn, as their newsletter plan jumps 10x in the past year. Rants and raves includes MrBeast and streaming competition. This week's story links: Super Bowl Ad Preview MSFT Integrates AI into Bing Buzzfeed Announces ChatGPT Play Spotify's Earnings Meta's Stock Soars LinkedIn's Big Newsletter Play Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

This friday is the last day to save $500 at Creator Economy Expo. Register here and save an extra $100 by using coupon code TOM. This week the boys discuss a breaking story about OpenAI and Kenya. The memes are everywhere. Spotify is laying off six percent of its workforce. Are they signaling something about a podcast bear market we should know about? The DOJ is coming down hard on Google. Are they five years too late? Rants and raves include the story behind the media layoffs, and more on Joe's LinkedIn experiment. This week's story links: OpenAI and Kenyan Workers Spotify Layoffs Google's Antitrust Lawsuit More Media Layoffs Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

The past few weeks have been everything ChatGPT and AI. Joe and Robert cover multiple AI lawsuits, as well as Microsoft's $10 billion dollar bet on OpenAI. JPMorgan forgets to do major due diligence in its content marketing purchase, while Parler seems to be saying bye bye. In "musky scent" Elon has a garage sale. Oh...and the boys are still arguing about the definition of content marketing. This week's links: AI Copyright Lawsuit Getty Art Lawsuit MSFT's Bet on OpenAI JPMorgan's Frank Failure Parler Layoffs Twitter Garage Sale Twitter Debt Payments Brand Publishing vs. Content Marketing Musk Inspires Layoffs Higher Headcount Bad at Twitter --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

In this very special This Old Marketing episode, Joe and Robert peel back the curtain and talk about their business models. What's working? What's changed? What's next? What can you learn? The gents hold nothing back in this very special episode. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

The big "leak" this week is Apple's announcement about an AR/VR device that is sure to be more cumbersome and uglier than anything Meta could launch. And with a battery life of one hour, who knows what will happen? META gets fined $400 million in the EU over ad targeting practices. Zuckerberg wrote a personal check. In "Musky Scent," Twitter stops paying rent and keeps firing people. And Microsoft looks to integrate Chat GPT into Bing. Bing is still around? Rants and raves includes a content marketing book launch by Noom and another Nielsen rant by Robert. This week's links: META gets fined Apple's New AR/VR Headset Twitter Stops Paying Rent Twitter Ads Political Advertising Again More Executives Leaving Twitter Bing to Integrate Chat GPT Noom's New Book Nielsen's New Measurement Product --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

In our big year-end predictions episode, Joe and Robert review their missed 2022 marketing predictions...and then unleash 10 new marketing predictions that are sure to be wrong. The boys discuss: - The fate of TikTok - Where data privacy is going? - AI in 2023 - Which social network to place your money on - Content marketing acquisitions - Apple buys Disney??? And much, much more. This week's sponsor: Riverside.FM: Do you podcast, or need high quality audio, but maybe haven’t found that recording solution that really works for you? If you will, give Riverside.FM a try. Just go to Riverside.FM and use code JOE30 for a 30 percent discount off any Riverside membership plan. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

We add music to our "Musky Scent of Twitter" segment, featuring Elon in all his glory...banning social competitors while Elon thinks about resigning. Trump NFTs are a big hit. What worked? What didn't? Does this mean a comback is in store for tokenization? Spotify begins its big challenge to Apple and Amazon with Spotify Creator Studio. Rants and raves include a big sale for Theorists, Inc., and a yuletide poem that is not to miss. This week's sponsors: Acrolinx: With the Content Governance Playbook by Acrolinx, we’ll explore the discipline of content governance — a systematic approach to achieving and maintaining your company’s content strategy and measuring its success. Download it free now at https://www.thetilt.com/acro2. Riverside.FM: Do you podcast, or need high quality audio, but maybe haven’t found that recording solution that really works for you? If you will, give Riverside.FM a try. Just go to Riverside.FM and use code JOE30 for a 30 percent discount off any Riverside membership plan. This week's links: Trump's NFTs: Bust or Boom? Twitter Bans Social Media Competitors Elon Might Resign Twitter's Gold Checkmark Spotify to Rename Anchor RH Launches Media Company Theorists, Inc. Sells to Lunar X --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

Breaking news as the US Government bans TikTok on all government employee devices. In addition, a bipartisan group of US lawmakers put forth a bill to end TikTok's existance on all devices in the United States. Will this actually happen? Will TikTok be sold? What will the EU do? Get all your answers in this episode. In our weekly Musky Scent update, Elon might buy Substack, and can liberal Twitter ever let go? And finally, yet another creator economy software company begins cutbacks. Are there more to come? Rants and raves include a shrinking Tesla and a Chief Revenue Officer Role at The Martin Agency. This week's sponsor is Acrolinx: The free guide, Content Strategy for the Modern Enterprise from Acrolinx, focuses on the content part of building an enterprise-wide content strategy. Even if you already have a content strategy, there’s no time like the present to make sure it’s still serving your business goals and growing with your business. Download the Acrolinx “Content Strategy for the Modern Enterprise: The Ultimate Guide to Designing an Effective Strategy” today. This week's links: Crypto Lawsuits Go After Celebs US Lawmakers Look to Ban TikTok The Senate Votes to Ban TikTok for Government Employees Elon to Buy Substack? Liberal Twitter Can't Stop Using It Jellysmack Lays off Eight Percent Martin Agency Announces CRO Role --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

Another crazy Twitter update...plus, will ChatGPT take over the world? All the talk this week was about the pros and cons of the new AI content tool that "may" replace humans and lead to a new reality. Robert and Joe have their own thoughts. GE does a first with a takeover of the New York Times. Good move? And the boys talk about another warning toward a full ban of TikTok. Rants and raves include a deceptive online gambling ploy and a huge issue with Gartner. This episode is sponsored by The Stripped-Down Guide to Content Marketing from John Egan. Get your copy today. This week's links: The Twitter Files A Marketer's Experience with ChatGPT GE Buys Out New York Times Texas Government Bans TikTok Kick Owned By Stake Is a Problem Gartner States the Obvious --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

So much Twitter news to cover. Twitter PR (or whoever is left) creates a blog post that says everything is actually okay. In the meantime, brands are still concerned about their safety on Twitter, especially with the botched verification process. Layoffs and resignations abound. Does all this create a special opportunity for those who stay on the platform? At the same time, Post News, Mastadon and Hive are all growing like crazy. In other news, Pinterest kills its creator rewards program. Are there more to come? Rants and raves include the 10 best books to read and Ben Affleck. This week's links: Twitter Releases Blog Post How Much Brand Safety Is There on Twitter? More Layoffs and Resignations at Twitter Post News: A Twitter Alternative? Pinterest Kills Its Creator Program Ben Affleck and Artists' Equity --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get the best content creator newsletter 2x per week. Artwork provided by DALL-E.

In this special Thanksgiving episode, Joe and Robert review the latest with Twitter and make predictions on what Twitter is trying to become. Disney is a mess. But the good news? Joe and Robert have some solid ideas on how to fix the mouse. BONUS - a renewed discussion on Apple buying Disney. CMOs are now working on their personal brands, while MrBeast has developed a course for content creators. Raves include the future of email and gratitude. This week's links: Brand Advertisers Leave Twitter Advertiser Pauses Ad Program on Twitter Trump and Ye Back on Twitter Disney's Succession Fail CMOs Invest in Personal Brands MrBeast Starts Creator Course --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get the best content creator newsletter 2x per week. Artwork provided by DALL-E.

We start with a review of Twitter. What's the business model going to be? Why should content creators care? And...is there a place for something new? Robert reviews Mastodon and why it makes sense for content and marketing people to take a look at the six-year old company. Plus, more on FTX. What did we learn? Is crypto dead or have we hit bottom? NFT marketplaces are stopping creator royalties. How should content creators adjust their Web3 business models? Rants and raves include Steam gambling and an Epic battle with Apple. This week's links: Twitter Talks of Bankruptcy What Is Mastodon? The Details on the FTX Collapse Marketplaces Drop Creator Royalties Valve's Gambling Problem Epic Apple Battle --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get the best content creator newsletter 2x per week. Artwork provided by DALL-E.

An indepth look at the state of B2B (business-to-business) content marketing, including the opportunities and action items for marketing professionals. In this special episode, Joe and Robert review: - Focus and killing things. - Diversification of owned properties. - Strong differentiation (TILT). - Email first opportunities. - Acquisitions. - Driving diverse revenue streams. - Next-step career moves for content marketing professionals. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.