Here at Consumer Psyche, we explore the psychology behind consumer decision-making and how these decisions can be influenced. We examine consumer behaviour and how this behaviour can be changed. Most importantly we will describe how these theories can be applied in a wide range of fields in both the public and private sector. We will cover everything from socially beneficial behaviour change to user experience and marketing. Consumer Psyche is hosted by James Jones, a researcher and qualified marketing manager. James studied a master's degree in consumer psychology graduating with distinction. read less