In today’s very special episode I’m sharing the power of specialization and finding your niche. As we celebrate our podcast’s seventh anniversary, we're not only reflecting on our journey but also on how you can refine your business's focus to make a meaningful impact and increase revenue along your journey. I'll share the importance of having a clear, valuable offer and aligning it with your audience's desires. I'll talk about the process of crafting this offer, identifying your ideal buyer, and evaluating your sales strategy. Plus, I'll touch on the common challenges many face when selling—like fear, rejection, and worthiness issues—and I'll offer actionable steps to overcome these barriers. Whether you're struggling with mindset, feeling unworthy, or simply looking for support and accountability, I’ll provide insights on how a community, coaching, and internal transformation can catalyze your growth. And since it's our anniversary, we’re running an exclusive giveaway! Learn how you can win lifetime access to my program 'Pitch It Perfect' and other incredible prizes simply by engaging with our podcast community. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! KEY POINTS 00:34 Celebrating the Podcast's Anniversary & Special Giveaway 05:23 Diving Deep into Influence, Building Authority and Strategy 07:12 Solving Common Problems, Niching Down and Specialization 08:06 Introducing the Revenue Growth Lab: A New Support Container 10:19 Specialization vs. Niche: Clarifying the Concepts 14:53 Addressing the 'Meh Offer' Dilemma, Crafting Irresistible Offers 21:40 Overcoming Sales Hurdles, Selling with Ease 27:37 Tackling Imposter Syndrome and Self-Doubt QUOTABLES: “Specialized businesses or industries or brands focus on a specific expertise or skill set, like, say, a unique product or service that demands a technical know-how, that is what specialization means. However, niche is different. Niche actually targets a subset of a broader market with distinct customer needs." — Julie “It's not just about having an amazing offer. It's about having someone in your world who truly wants what it is that you're selling them and they're willing to invest in it." — Julie "It's not about forcing someone to buy something that they don't want or need. Because selling at its core is relationship based. And that's why when we're just selling all the time, we don't even realize that we're selling. Because it is service based. It is relationship based. When we come from that lens, it's about genuinely helping people solve a problem or achieve a goal." — Julie "Are you reaching your ideal buyers effectively? Do you have the right funnels and automations and processes and systems set up to do this in a way where you can actually access your sales approach to ensure that it's consistently bringing money in for you and that it also aligns with your offer and your target audience, which maximizes the chances of your success." — Julie  RESOURCES: [WORK WITH ME?] I am creating a new done with you / for you offer to help you strategize and build out your offers for revenue growth! If you’ve been in business for a bit and you’re ready to grow your revenue and brand authority, I’d love for you to take 5 minutes to fill out this form so I can tweak my new experience to meet your needs. And, if it looks like our upcoming case study cohort would be a fit, I’ll have my team reach out to you!  [FREE] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! Learn more about your ad choices. Visit megaphone.fm/adchoices

Hello friends! Today we're diving into a powerful discussion that's all about staying true to your passion and leveraging it for growth in the ever-evolving online world. I'm thrilled to walk you through five transformative steps that I have personally used to resonate with, reengage, and profoundly impact my community. We’ll discuss how these steps can expand your influence, skyrocket your audience, and establish you as a profitable global leader. I’ll share strategies that will propel you, no matter your following or credentials. We're talking beyond the metrics—engagement, authenticity, and making your thoughts work for you, not against you. I’m also teasing the four common mistakes many make while trying to grow in this space and how to catalyze a shift in your approach with actionable insights to rekindle that initial spark, involve your prospects in creation, and respond to their needs with service and action. Get ready to shake off the struggle, embrace service-oriented strategies, and welcome a future-focused mindset for unprecedented success.  Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS: 04:04 Choose future over past for successful decisions. 06:18 Money enables impact and change in the world. 12:20 Influence, awareness, coaching for future business success. 15:19 Focus on purpose, future, consistency and support. 16:25 Influence leads to value and wealth. 19:59 Started with no purpose, strategy, followers, brand. 29:31 Connecting with your community creates meaningful relationships. 33:03 Encouraging engagement, seeking feedback, and building community. 35:23 A key step for growth, revenue and learning. 41:07 Create content aligned with your ideal prospect's passion. 42:51 Engage, reframe, request, respond - grow influence. QUOTABLES: “We don't need to be living and making choices and making decisions based on our past. We need to be making choices and decisions based on how we want our future to look like, to feel like in our lives and in our business." — Julie "The more that we have of it [money], the more that we can exchange and put more bountiful and abundant energy into the world." — Julie “You know, when you are able to relate to your audience or your community or your customer or your coaching clients, it has the potential to make both of you more connected and relatable to one another." — Julie “Step one, relate to your prospect. Step two, reengage with your prospect. Step three, reframe their thoughts by asking questions. Step four, request their support. And step five, respond with action in service." — Julie  RESOURCES: [WORK WITH ME?] I am creating a new done with you / for you offer to help you strategize and build out your offers for revenue growth! If you’ve been in business for a bit and you’re ready to grow your revenue and brand authority, I’d love for you to take 5 minutes to fill out this form so I can tweak my new experience to meet your needs. And, if it looks like our upcoming case study cohort would be a fit, I’ll have my team reach out to you!  [FREE] Are you a content creator ready to take your brand collaborations to new heights? Grab the Brand Deal Playbook and unlock the secrets to securing paid partnerships with confidence. You'll gain free access to pitch templates, essential questions, and expert strategies that will propel your content creator journey to new heights, including immediate and lifetime access! [FREE] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re thrilled to have Stefanie and Caleb Rouse sharing their incredible shift from teaching to creating a full-time lifestyle brand. Discover how they catapulted their social media reach from 40,000 to a staggering 140,000 followers in just 3 months and made their personal brand a resonating success. Their secret? A strategic pivot through the "Pitch It Perfect" program, guiding them to confidently monetize their influence and secure lucrative brand deals. Overcoming fears and embracing continuous learning have been pivotal in their journey to not just growing an audience, but truly connecting with and impacting lives. Stefanie and Caleb's story is one of passion, perseverance, and the power of supportive communities. Expect to be motivated by their candid discussion on the steps they took to triumph over challenges and their advice for anyone eyeing a similar path. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS: 14:31 Struggling with fear and negativity, finding happiness. 21:32 Enjoying course, negotiating value, landing major brands. 22:29 Your course empowered us to value ourselves. 25:43 Started getting brand deals, expanding the team's reach. 30:23 Utilizing templates for multiple unexpected opportunities and success. 36:25 Brand deals and impact on legacy. 46:18 Influence one person for a positive impact. QUOTABLES: "Even when we didn't have a lot of time, we carved out the time." — Stefanie "I would definitely say that your audience is not too small, that you can do it, that it's possible to go out there and secure these deals and to grow your brand. You just have to be willing to put in that work to be able to get there." — Caleb  "But it's also two fold, it's nice to get to look back at those memories and really for us, we see our Instagram and our YouTube also, like, as a legacy to really impact people, to really get to share our lives and, we love looking back and how it empowers us to have a voice and then it allows us to connect with so many others and help others as well. So we really see it all, like, as our legacy, our courses, our Instagram, our YouTube and how that can make a difference in the world, you know, little by little." — Stefanie "I would definitely say that your audience is not too small, that you can do it, that it's possible to go out there and secure these deals and to grow your brand. You just have to be willing to put in that work to be able to get there." — Caleb GUEST RESOURCES: Stefanie & Caleb Rouse IG | @calebjasonrouse RESOURCES: [WORK WITH ME?] If you’ve been in business for a bit and you’re ready to grow your revenue and brand authority, I’d love for you to take 5 minutes to fill out this form so I can tweak my new program to meet your needs. And, if it looks like our upcoming case study cohort would be a fit, I’ll have my team reach out to you!  [FREE] Are you a content creator ready to take your brand collaborations to new heights? Grab the Brand Deal Playbook and unlock the secrets to securing paid partnerships with confidence. You'll gain free access to pitch templates, essential questions, and expert strategies that will propel your content creator journey to new heights, including immediate and lifetime access! [FREE] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! Learn more about your ad choices. Visit megaphone.fm/adchoices

Ready to land brand deals regardless of how many followers you have? In today’s episode I’m sharing the secrets to successful pitching using the "shine structure", a strategic framework designed to craft winning pitches that prioritize a brand's needs and position you as their ideal partner.  It's about strategy, and focusing on the RIGHT numbers. By focusing on value and proactive engagement, you can unlock brand partnerships regardless of follower size. I believe in the power of starting where you are and building something extraordinary.  Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS: 04:20 Small following can lead to faster payments. 08:00 Pitch daily, craft strategy, attract brand deals. 11:34 You’re already pitching in daily life interactions. 15:20 Pitching technique emphasizes shining the focus on others. 19:13 Create compelling pitches by showcasing relevant content. 22:11 Thorough research before pitching leads to success. 24:53 Find a knowledgeable coach for success. 30:16 Seek new perspectives, gain success, share insights. QUOTABLES: "I am so passionate about the art form and really the goodness that is pitching, that is putting yourself out there, that is knowing the right way to ask for what you want, to get what you want, and then for people to happily pay you for that." — Julie "In your pitch, you take the shine off you and you put the shine on them. You take the focus off of yourself and you put the focus on them." — Julie "It is your job to figure out what that is and to make sure that your pitch to them is super compelling and that you're showing them, not just telling them how you're able to do that." — Julie "Give yourself permission to learn the right way to pitch, come learn some new strategies, and then start making some money and start getting that freedom and that success and that exposure and that brand recognition that I know that you are craving." — Julie RESOURCES: [WORK WITH ME?] If you’ve been in business for a bit and you’re ready to grow your revenue and brand authority, I’d love for you to take 5 minutes to fill out this form so I can tweak my new program to meet your needs. And, if it looks like our upcoming case study cohort would be a fit, I’ll have my team reach out to you!  [FREE] Are you a content creator ready to take your brand collaborations to new heights? Grab the Brand Deal Playbook and unlock the secrets to securing paid partnerships with confidence. You'll gain free access to pitch templates, essential questions, and expert strategies that will propel your content creator journey to new heights, including immediate and lifetime access! [FREE] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! Learn more about your ad choices. Visit megaphone.fm/adchoices

In today’s very special episode, I’m joined by our dedicated Pitch It Perfect students who share their journey, from handling vague company responses to landing a single $2k brand deal! We'll discuss strategies like patience and persistence in follow-ups, and how important it is not to take rejections personally. My students bring up the ever-important question of how to strike the right balance between paid partnerships and selling their own services. Together, we explore the art of engaging an audience, the significance of local reputation, and why it's crucial to remain true to opportunities that excite us. Tune in as we talk through actionable insights on mindset, content creation, and growing your following. As well as how to transition from free brand features to paid collaborations and setting boundaries for future partnerships.  Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS: 04:25 Refused a bad deal, now grateful for it. 11:28 Focus on problem-solving to tap into emotions. 14:27 Struggling with abundance and exchange of energy. 17:40 Seek clarification regarding next steps promptly. 21:00 Monetizing social media through collaborations and products. 24:55 Pitching is essential for sales and partnerships. 29:45 Disappointment, focus on change, not others' actions. QUOTABLES: “This is showing you that there's always going to be an abundance of opportunity. There's so much. We will never in our lifetime be able to do as much as we would want to do because there's constant new creation coming at us all the time." — Julie “It's either a hell yes or a hell no. If it's hell no, I’m moving on. I don't have to think about it." — Julie "You kind of have to remind people 17 gazillion thousand billion times about what it is that you have to offer because most of the time they have no idea that it exists." — Julie RESOURCES: [FREE] Are you a content creator ready to take your brand collaborations to new heights? Grab the Brand Deal Playbook and unlock the secrets to securing paid partnerships with confidence. You'll gain free access to pitch templates, essential questions, and expert strategies that will propel your content creator journey to new heights, including immediate and lifetime access! [FREE] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back friends! Today’s episode is the continuation of our frequently asked questions series where I’ll further expand the conversation around brand building, social media strategies, and leveling up your influence.  I’ll be tackling everything from growth tactics on Instagram to mastering your pitch for dream partnerships, niching down without getting boxed in and why taking a digital break can lead to the creative breakthrough you’ve been looking for.  If you’re ready to connect deeply with your audience, elevate your content strategy, grow your brand & land paid partnerships, this is an episode you don’t want to miss!  Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS: 03:29 Diverse content creation for broader brand appeal. 08:07 Grow following, attract brands, land paid deals.  12:29 Attraction based marketing collapses purchasing time. 13:33 Teach new possibilities and support with implementation. 19:33 Engagement but can't convert? Analyze and adjust. 26:02 Poor audience engagement, lacks product/service info. 28:24 How Pitch It Perfect & The Brand Accelerator help with content creation for brands. QUOTABLES: “You can talk about a multitude of different things as long as what you're talking about serves your ideal audience, serves your ideal buyer, and it also reflects and goes back to what it is that you specialize in." — Julie “Attraction-based marketing is actually positioned to collapse the purchasing time and to attract the people that are ready to buy today. Because it's designed around the “I'm done” moment. It's designed around…“I'm sick and tired of being sick and tired…I'm so tired of not having an answer to the solution…I'm so tired of being frustrated.” — Julie “At the end of the day, our followers don't care about us.They care about themselves. No one cares about what we're doing or what we're thinking or what's happening because they're too busy thinking about themselves or too busy caring about themselves. And so when someone comes on your page, the first thing that they're thinking of is not you. They're thinking, how does this help me? How does this support me? How does this make me feel better?” — Julie RESOURCES: [FREE] Are you a content creator ready to take your brand collaborations to new heights? Grab the Brand Deal Playbook and unlock the secrets to securing paid partnerships with confidence. You'll gain free access to pitch templates, essential questions, and expert strategies that will propel your content creator journey to new heights, including immediate and lifetime access! [FREE] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! Learn more about your ad choices. Visit megaphone.fm/adchoices

Today’s episode is part one of a very special two-part series where I deep dive into some of our listeners' most engaging questions. If you’re eager to turbo-charge your social media presence, you’ll most certainly want to tune in as I’ll be sharing proven strategies on how to grow your following and land those coveted brand deals in just 30 days, even if you're starting with a modest audience and juggling a hectic content creation schedule. I’ll let you in on the secret to crafting a crystal-clear content strategy that resonates and attracts paying brands while blending the latest trends with your authentic voice to serve and truly connect with your audience. You'll learn how consistency, stellar content, and strategic use of insights can transform your social media game.  It's time to shine on social, so let's dive into the nitty-gritty of showing up, serving, sharing, and selling with heart and purpose. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS: 05:43 Limit scrolling, focus on inner creativity, rejuvenate. 14:49 Consistent free content builds trust for sales. 18:15 Offer valuable free content, reserve exclusive method. 22:09 Promote content strategically on social media platforms. 25:18 Good lighting and audio matter on TikTok. On Instagram, curation may be important. 28:43 Check insights analytics to guide content strategy. 32:48 Consistent valuable content builds audience trust and engagement. QUOTABLES: “You can't really allow other people's ideas or directions to really infiltrate what it is that you're meant to show up and share on social media." — Julie  "People will always be able to feel the energy if you're doing something that you love. Enthusiasm leads to sales, enthusiasm leads to connection. Enthusiasm leads to building." — Julie “If you're gatekeeping and saving all of your valuable content behind a paywall, you're not going to build the know, like and trust that is vital to someone buying from you in the first place." — Julie “It's not just showing up to show up, it's showing up with valuable, engaging content that your ideal audience would want. Because that consistency is what helps you build the know, like and trust that you need to further, positively manipulate the algorithm to actually engage with the people that are following you." — Julie RESOURCES: [FREE] Are you a content creator ready to take your brand collaborations to new heights? Grab the Brand Deal Playbook and unlock the secrets to securing paid partnerships with confidence. You'll gain free access to pitch templates, essential questions, and expert strategies that will propel your content creator journey to new heights, including immediate and lifetime access! [FREE] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! Must Haves This Month!  KAJABI: Turn your skills into predictable revenue! Get a free 30-day trial at https://Kajabi.com/influencer JUSTWORKS: Payroll, benefits, HR, and compliance — all in one place! Start your free month now at https://justworks.com/influencer Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back friends! In today's episode, we're diving into the incredible journey of Taryn Newton. From a fashion-focused blogger and mother of two to a powerhouse of influence with a burgeoning six-figure content creation business, Taryn joins us to share the highs and lows of monetizing her passion while balancing her roles as an HR leader and devoted mom. In this candid conversation, Taryn reveals how she embraced her authentic self to forge genuine connections with her audience, transforming her blog from making $0 in 2017 to a thriving, revenue-generating platform. She also shares her personal experience with "Pitch It Perfect”, which catapulted Taryn into success by refining her pitch to brands and tripling her income, surpassing her six-figure corporate salary. Join us as Taryn unpacks the essence of influence, opens up about the growing pains of expanding her team, and inspires us with her drive to turn her blogging dreams into awe-inspiring reality. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS: 04:33 Authentically monetizing & prioritizing influence and connections. 07:44 Embracing storytelling, authenticity, and connection in content. 13:16 Balancing brand appeal while engaging with your audience. 18:45 Overcoming fear of investing in business growth. 25:28 Simplified foundational steps stand the test of time. 31:10 Balancing career, blog, and personal fulfillment. 34:36 Community provides valuable student examples and support. 40:59 Balancing work, family and making an impact. QUOTABLES: “I'm very honest with brands up front to let them know that I have to be myself and I have to do storytelling captions because people would want to work with me and convert on any products when they feel that they're invested in it." — Taryn Newton  “I also had to get consistent because a lot of times people like the idea of myself included, where I wanted to be this blogger, successful blogger, but I wasn't really putting the time in and I wasn't doing everything I needed to do in order to have a successful blog.” — Taryn Newton “When I applied that pitch foundation, your elevator pitch, I was getting responses from brands, and that was my biggest thing. Even when they weren't always yeses, I was getting them to at least notice me and say, even if it's not right now, it's later.” — Taryn Newton GUEST RESOURCES: Taryn Newton IG | @tarynnewton RESOURCES: [FREE] Are you a content creator ready to take your brand collaborations to new heights? Grab the Brand Deal Playbook and unlock the secrets to securing paid partnerships with confidence. You'll gain free access to pitch templates, essential questions, and expert strategies that will propel your content creator journey to new heights, including immediate and lifetime access! [FREE] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! Learn more about your ad choices. Visit megaphone.fm/adchoices

In today’s episode, I’m chatting with Siffat Haider, the founder of Arrae—a holistic supplement brand that’s redefining the health industry. Siffat and I dive into the origin & transformation of Arrae, how community feedback shaped its products for common yet stigmatized health issues, and the strategic journey behind it all.  We explore the deep need for influencers to extend beyond brand partnerships into creating lasting and meaningful products aligned with audience needs. Siffat shares the importance of podcasting as a medium to connect deeply with listeners, the significant role of email marketing, and the courage it takes to launch and refine in real time. She also highlights the strategies used in building Arrae—how a strong community, genuine connections, and the willingness to start imperfectly has led to monumental growth and success. KEY POINTS: 04:59 Siffat’s journey into holistic health and skincare. 08:30 Common theme of bloating and anxiety discovery. 15:23 Embrace both sides, build authentic brand relationships. 18:46 Enthusiasm leads to authenticity & connects people deeply. 23:29 Podcast interviews drive product distribution, engagement, emails. 27:27 Embrace imperfection, grow through experience, and iterate. 35:58 Launch something your audience already trusts. 38:04 Stay true to what your audience wants. QUOTABLES: "Don't underutilize social media. It is literally your direct line of communication with your consumers." — Siffat Haider “A podcast is so important because that long form content is so valuable for people to get to know exactly who you are, for you to connect on a deeper level, I found that my podcast listeners are my most engaged audience members." — Siffat Haider “I think being really tuned into what it is people are coming to you for, like, what is your expertise? What are you the best at? What do people really trust you for?” — Siffat Haider GUEST RESOURCES: Siffat Haider IG | @siffhaider RESOURCES: Use code JULS15 for 15% off any product from Arrae! Julie’s favorites are Bloat, Sleep and Calm! [FREE] Are you a content creator ready to take your brand collaborations to new heights? Grab the Brand Deal Playbook and unlock the secrets to securing paid partnerships with confidence. You'll gain free access to pitch templates, essential questions, and expert strategies that will propel your content creator journey to new heights, including immediate and lifetime access! [FREE] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! Must Haves This Month!  KAJABI: Turn your skills into predictable revenue! Get a free 30-day trial at https://Kajabi.com/influencer JUSTWORKS: Payroll, benefits, HR, and compliance — all in one place! Start your free month now at https://justworks.com/influencer Learn more about your ad choices. Visit megaphone.fm/adchoices

In today’s episode we’re joined by Meg Young, a seasoned professional in the field of PR and influencer marketing. With an extensive background from top beauty agencies in New York to leading PR for notable cosmetics brands in Los Angeles, Meg brings a wealth of knowledge to the table. Her consultancy, Meg Young Media Group, reflects a deep understanding of the industry she's shaped over the years. In this episode, we navigate the complexities of influencer partnerships and the evolution of these relationships from transactional engagements to meaningful, lasting collaborations. Meg shed’s light on the significance of trust, repetition in messaging, and the shift from focusing solely on high-tier influencers to recognizing the value of micro-influencers and their authentic engagement with audiences. KEY POINTS: 15:13 Knowing influencers personally is crucial for partnerships. 19:03 Influencer impact varies based on strategy, brand, platforms. 23:52 Frequent social media scrolling to connect professionally. 30:09 Identifying non-traditional influencers for brand promotions. 33:27 Influence to change thoughts and actions positively. QUOTABLES: "It's not just about a paycheck and slapping something up there. We know that it's going to be really quality and also somebody that we want to work with. I think just like an employer wants to hire somebody that's going to be a long term partner for a brand and somebody who really works well with other team members, I think it's really very similar. You want to work with somebody you enjoy working with, who's respectful, who's professional.” — Meg Young "What I'm seeing now with brands is the repetition of the messaging that is really converting to sales, which I would say is probably most brands' number one priority. They want awareness and therefore sales ultimately resulting from that." — Meg Young "PR should not be, you should never invest in PR if you're expecting to see the return on your investment three times over. It's about that brand awareness, it's about creating that halo effect, and then sales will result from that." — Meg Young GUEST RESOURCES: Linked In | Meg Young RESOURCES: [FREE] Are you a content creator ready to take your brand collaborations to new heights? Grab the Brand Deal Playbook and unlock the secrets to securing paid partnerships with confidence. You'll gain free access to pitch templates, essential questions, and expert strategies that will propel your content creator journey to new heights, including immediate and lifetime access! [FREE] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! Must Haves This Month!  KAJABI: Turn your skills into predictable revenue! Get a free 30-day trial at https://Kajabi.com/influencer JUSTWORKS: Payroll, benefits, HR, and compliance — all in one place! Start your free month now at https://justworks.com/influencer Learn more about your ad choices. Visit megaphone.fm/adchoices

Hello my friends! Today I had the pleasure of chatting with Indie Lee who shares her unique narrative of personal resilience that led to the rise of her clean beauty brand, Indie Lee. Indie shares her story of transitioning from finance to founding a skincare line that prioritizes safe, effective ingredients. Triggered by a personal health scare, she embarked on a journey that led her from homemade concoctions to the shelves of renowned retailers like Ulta and Nordstrom. She reveals the hurdles of her early business days and her growth in the rapidly growing clean beauty market. Indie's optimism radiates as she discusses the importance of education in skincare and calls for genuine connections within the influencer community. KEY POINTS: 03:54 Realized purpose after brain tumor diagnosis and surgery. 12:45 Organic collaboration leads to innovative business growth. 15:44 Learning retail skills at independent boutiques was invaluable. 18:34 Success depends on being fully supported by others. 19:35 Seeking and offering help boosts personal growth. 25:03 Diagnosed with arthritis, then developed coconut scrub. 28:08 Navigating new industry challenges required resilience and innovation. 44:04 Instagram and TikTok role in Indy Lee's growth. 50:43 Brands expect a high return on investment. QUOTABLES: I was a passenger. I wasn't the driver of my life. I was really accomplishing things that I thought I had to and never really thought about well, what do I want to do, and what's my purpose? And that's when I decided that I was going to live the rest of my life, no matter how long or short it was, with purpose, with passion, and be fully present. — Indie Lee I would ask for help. I wouldn't even just be willing to receive it. I would actively go to people and say, who do you know? How do I do this? Can you connect me? Help? And it literally was that every day. — Indie Lee I had the guidance of somebody who already knew how to build brands, which I didn't have the experience and saying, help, I don't know. I am willing to be the face. I do not know these things. I am going to really lean on you and I will do what you asked me to do, which I know sounds like a weird thing, but I didn't know and I knew that. And what was my main goal? Success of the brand, success of what I wanted to do, which was to change the industry.  — Indie Lee GUEST RESOURCES: Indie Lee IG | @indie_lee Julie’s Personal Favorites Indie Lee Brightening Facial Cleanser Indie Lee Brightening Cream Indie Lee Cleansing Balm Indie Lee Stem Cell Serum RESOURCES: [FREE] Are you a content creator ready to take your brand collaborations to new heights? Grab the Brand Deal Playbook and unlock the secrets to securing paid partnerships with confidence. You'll gain free access to pitch templates, essential questions, and expert strategies that will propel your content creator journey to new heights, including immediate and lifetime access! [FREE] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! Must Haves This Month!  KAJABI: Turn your skills into predictable revenue! Get a free 30-day trial at https://Kajabi.com/influencer JUSTWORKS: Payroll, benefits, HR, and compliance — all in one place! Start your free month now at https://justworks.com/influencer Learn more about your ad choices. Visit megaphone.fm/adchoices

In today’s episode we're joined by Brittany Hennessy, an absolute trailblazer in influencer marketing and best-selling author of "Influencer: Building Your Personal Brand in the Age of Social Media." Brittany shares her insights on influencer negotiations, content creation, and the pivotal importance of understanding and asserting your worth in this ever-evolving digital landscape. Brittany meticulously dissects the complexities of influencer contracts, like the notorious 'in perpetuity' clause, and she provides priceless advice on how to handle photo rights and fee structures when your content gets the spotlight it deserves. Tune in to discover how to turn your influence into a lasting legacy. KEY POINTS: 08:32 Imagination is key to career success. 11:16 Seizing opportunities and being forward-thinking is crucial. 16:27 Influencers facing creative control and payment challenges. 19:32 Influencers should recognize their value and equality. 21:48 Influencers impact the industry and must consider consequences. 27:05 Understanding and educating oneself in business matters. 28:49 Enhancing skills, understanding metrics, and monetizing influence. 38:48 Consider lost revenue before setting brand fees. QUOTABLES: "I think in general, from a career standpoint and an influencer marketing, you have to be able to see what's possible in order to attempt to do so." — Brittany Hennessy "You don't understand how much work gets done and how many approvals there are before you ever see a contract. Unless you want to get rid of something that's material to the contract, nobody's going to drop you from a campaign because you want to do three brands of exclusivity versus five." — Brittany Hennessy GUEST RESOURCES: Brittany Hennessy IG | @mrsbrittanyhennessy RESOURCES: [FREE] Are you a content creator ready to take your brand collaborations to new heights? Grab the Brand Deal Playbook and unlock the secrets to securing paid partnerships with confidence. You'll gain free access to pitch templates, essential questions, and expert strategies that will propel your content creator journey to new heights, including immediate and lifetime access! [FREE] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! Must Haves This Month!  KAJABI: Turn your skills into predictable revenue! Get a free 30-day trial at https://Kajabi.com/influencer JUSTWORKS: Payroll, benefits, HR, and compliance — all in one place! Start your free month now at https://justworks.com/influencer Learn more about your ad choices. Visit megaphone.fm/adchoices

About this episode: In today's episode, we're joined by Brock Johnson, a highly-regarded Instagram and TikTok growth strategist, to dissect the trends and shifts in the dynamic landscape of Instagram in 2024. Brock shares his innovative content system that lets him create in bulk, significantly reducing daily pressures while maintaining a high post frequency. He delves into his strategy of content repurposing, revealing that a staggering 80% of his posts are clever rehashes of previous successes. As we navigate Instagram's preference for authenticity, Brock outlines the platform's shift towards long-form video content and shares insights on the importance of a clear niche in building a strong social media foundation. He also highlights the key differences in content creation and audience engagement strategies for Instagram and TikTok. Tune in for Brock's expert guidance on cultivating a robust online presence and scaling your influence in the social media landscape. KEY POINTS: 03:56 Instagram now favors carousels and photos. 11:13 Navigating trends and sustainability in social media. 15:43 Struggling to balance personal and business content. 19:49 Consistent Instagram posting leads to steady growth. 22:00 Creating content full time without exhaustion. 24:09 Reposting old content eases anxiety and stress. 29:47 Start with a niche, then expand. 30:28 From Instagram growth to broad business strategy. 33:47 Focus on niche, optimize profile for success. 41:24 YouTube isn't mobile-friendly; TikTok adapts better. 43:44 Instagram algorithm is social-based, TikTok is content-based. QUOTABLES: "About 80% of my posts are reposts, like literally taking something from a few months ago and posting it again or recreations of something from the past. So if you reverse that math, that means that only about 20% of my posts require new effort, or a lot of effort, or a new idea or something fresh." — Brock Johnson "So the Instagram algorithm is what is called a social based algorithm, meaning that Instagram cares about your social network... whereas on TikTok, it's what's called a content based algorithm." — Brock Johnson GUEST RESOURCES: Brock Johnson IG | @brock11johnson Stop the scroll and grab attention with Brock’s top 25 viral hooks. Click here to get them for free! RESOURCES: [FREE] Are you a content creator ready to take your brand collaborations to new heights? Grab the Brand Deal Playbook and unlock the secrets to securing paid partnerships with confidence. You'll gain free access to pitch templates, essential questions, and expert strategies that will propel your content creator journey to new heights, including immediate and lifetime access! [FREE] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! Must Haves This Month!  KAJABI: Turn your skills into predictable revenue! Get a free 30-day trial at https://Kajabi.com/influencer JUSTWORKS: Payroll, benefits, HR, and compliance — all in one place! Start your free month now at justworks.com/influencer Learn more about your ad choices. Visit megaphone.fm/adchoices

In today’s episode, we're joined by the remarkable Mayci Neely to discuss her transformative journey from sharing her life story on a blog to becoming a TikTok sensation with over 930K followers. Mayci breaks down her process for pivoting into the world of content creation, the importance of knowing your worth, and successfully pitching to brands using our program "Pitch It Perfect.” Together, we'll explore the importance of quality content over follower count, strategies for initiating brand collaborations, and the power of confidence in securing fair compensation. Mayci's personal growth and financial success reveal that understanding and showcasing your value can lead to substantial income, even beyond six figures. Stay tuned as we take a look at how learning the ins and outs of negotiating can turn your social media presence into a lucrative business. KEY POINTS: 00:00 Monetizing social media content: Mayci’s success story. 05:25 Julie's podcast helped Mayci find her niche. 06:56 Building brand and audience, focusing on quality. 16:07 Fear of charging too much harms business. 16:59 Sourcing rates and time invested for content. 20:19 Use Instagram to connect and collaborate easily. 23:06 "Show expertise, create value, negotiate higher pay." 27:15 Build confidence to execute social media strategy. 30:32 Pitch Perfect community supports confident, successful pitching. 33:48 Macy shares tips for making money easily. QUOTABLES: "I was just very confused in the beginning. And then I found you, Julie, and I was listening to your podcast every day, every episode. And I was able to start getting more of a framework of what I wanted to do and how I could do it." — Mayci Neely "I have 5000 followers, but they're so loyal. And so I felt like my influence was super strong enough to where a brand should want to work with me." — Mayci Neely "So overall, it's been like a huge blessing because I know how to pitch brands, I know my worth, I know how to get what I want, I know how to get paid for my work.” — Mayci Neely GUEST RESOURCES: Mayci Neely IG | @maycineeley RESOURCES: [FREE] Are you a content creator ready to take your brand collaborations to new heights? Grab the Brand Deal Playbook and unlock the secrets to securing paid partnerships with confidence. You'll gain free access to pitch templates, essential questions, and expert strategies that will propel your content creator journey to new heights, including immediate and lifetime access! [FREE] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! Must Haves This Month! KAJABI: Turn your skills into predictable revenue! Get a free 30-day trial at https://Kajabi.com/influencer JUSTWORKS: Payroll, benefits, HR, and compliance — all in one place! Start your free month now at justworks.com/influencer Learn more about your ad choices. Visit megaphone.fm/adchoices

In today's episode, we're diving into Cortney LaCorte’s journey from running a buzzing cheese board business in Nashville to becoming a full-time lifestyle and food influencer. Cortney talks about the challenges business owners face, like managing a team, motivating employees during difficult times, and the inevitable encounter with impostor syndrome. She shares her experiences in transitioning her business and her strategies for creating authentic content that resonates with her audience. We also explore the personal side of Cortney's life, including her love for food and travel with her husband, their upcoming trip to Italy, and the role he plays in their content creation. Plus, Cortney will offer insights on social media consumption, setting boundaries, and finding your authentic style. KEY POINTS: 00:00 Navigating impostor syndrome, travel impact, future expansion. 05:09 Unique journey from local cheese gal to influencer. 09:01 Learn to grow following and land deals. 10:03 Discovering niche, attracting brands, opening brick-and-mortar. 13:54 Struggles with postpartum, business, and career decisions. 18:05 Accepting and embracing different life seasons gracefully. 21:39 Navigating imposter syndrome to create authentic content. 25:45 Testing lifestyle content, advice on content creation. 28:44 Travel's impact on content creation, intentional or natural? 30:24 Sharing travel experiences and personal style evolution. 34:28 Husband's cooking launched her into culinary space. 37:44 Dreaming of a lasting legacy in cooking. QUOTABLES: "It's giving yourself the permission to change your mind and know that's not failure. It's really just evolving. You're evolving." — Cortney LaCorte I think you just have to take inventory of, like, what is serving me right now, what is bringing me joy, and where do I really want to go in my life? And so when I came to that conclusion, I was like, no, I want to be in the “how to,” I want to show people how to make a cheese board." — Cortney LaCorte “When it comes to your content, try to film around what you're already doing versus doing things to film." — Cortney LaCorte GUEST RESOURCES: Cortney LaCorte IG | @cheesegal   RESOURCES: [FREE] Are you a content creator ready to take your brand collaborations to new heights? Grab the Brand Deal Playbook and unlock the secrets to securing paid partnerships with confidence. You'll gain free access to pitch templates, essential questions, and expert strategies that will propel your content creator journey to new heights, including immediate and lifetime access! [FREE] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! Must Haves This Month!  [KAJABI, turn your skills into predictable revenue] Get a free 30-day trial at https://Kajabi.com/influencer  [JUSTWORKS, payroll, benefits, HR, and compliance — all in one place] Start your free month now at justworks.com/influencer Learn more about your ad choices. Visit megaphone.fm/adchoices

Today's guest is someone that I have long admired. She is such an inspiration to her community and dedicated to helping us all lead healthier lives. Jen Esquire is not like any fitness influencer out there. She found her niche in the fitness world as a doctor of physical therapy and uses her social media platforms to share educational videos on how to maintain mobility, increase strength, and prevent pain throughout the body. She is a former gymnast and Pilates instructor, and her vision is to empower others to move and live a pain free, active lifestyle. Jen shares with us her personal evolution within the fitness industry, pinpointing how a deeper understanding of her audience's needs led to the birth of her widely acclaimed mobility program. Whether you are an aspiring influencer, an entrepreneur, or simply someone looking to enhance your physical well-being, Jen's expertise and advice will leave you feeling motivated and ready to make intentional choices in your life and work. KEY POINTS: – Jen's journey in identifying her niche and creating a mobility program in response to audience engagement and feedback – The significance of proper breathing techniques and beginner-friendly exercises for stress reduction and improving mobility – Encouraging a playful and intuitive approach to exercise while being mindful of the body's needs – Discussing the value of accessibility in fitness and Jen's provision of free and comprehensive content on Instagram – The impact of authentic collaborations on social media visibility and growth – Jen's book recommendation for business strategies and her perspective on the true definition of influence – A peek into the Mobility Method and Optimal Body membership offered by Jen for personalized mobility exercises – Jen's background in kinesiology, her discovery of physical therapy, and the inspiration drawn from watching patients achieve their potential QUOTABLES: "To find success, you must be willing to listen, adapt, and sometimes, re-invent your approach based on what your audience resonates with." – Jen Esquire "The act of moving your body should bring joy, not be a chore. Listen to your body; it's the best guide you have." – Jen Esquire GUEST RESOURCES: IG | @docjenfit RESOURCES: [FREE] Are you a content creator ready to take your brand collaborations to new heights? Grab the Brand Deal Playbook and unlock the secrets to securing paid partnerships with confidence. You'll gain free access to pitch templates, essential questions, and expert strategies that will propel your content creator journey to new heights, including immediate and lifetime access! [FREE] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! Must Haves This Month!  [KAJABI, turn your skills into predictable revenue] Get a free 30-day trial at https://Kajabi.com/influencer  [JUSTWORKS, payroll, benefits, HR, and compliance — all in one place] Start your free month now at justworks.com/influencer Learn more about your ad choices. Visit megaphone.fm/adchoices

Today, I had the pleasure of chatting with Janessa Storlie about her incredible journey of self-discovery and personal growth that led her to create a thriving online community: The Connection Chronicles.  In this episode, Janessa opens up about her struggles with loneliness, finding her authentic self, and the profound impact The Brand Accelerator program had on not only her business but her self-acceptance as well. She also reveals the missing piece that helped her effortlessly communicate her message, engage her audience effectively, and catapult her business growth. If you're looking for inspiration on self-discovery, community building, and purposeful content creation, this episode is a must-listen! Tune in to hear Janessa's incredible journey and insights on how to create content and community effortlessly. [ENROLMENT OPEN!] Get ready to elevate your brand and boost your visibility with my signature online program, The Brand Accelerator! With almost a decade of online business experience and a proven track record of success, this program is your ticket to growing your audience and revenue. Enrollment is open for a limited time until Friday, March 1, and won't reopen for the rest of the year, so seize the opportunity now at https://juliesolomon.net/TBA  KEY POINTS: - How Janessa clarified her personal brand and deepened her message through The Brand Accelerator  - The Brand Accelerator vs free resources: which is best for you?  - Biggest growth changes in Janessa’s business since joining The Brand Accelerator - What is a Unique Value Proposition (UVP) and how can it help accelerate your business growth?  - How to continuously create purposeful content easily and effortlessly  - How finding her UVP helped Janessa with self-acceptance  - Who is the Brand Accelerator perfect for? - What’s next for Janessa Storlie and her brand? QUOTABLES: “A personal brand is a manifestation of your authentic self fulfilling your life's passion and purpose, and impacting others in a really positive way.” - Janessa Storlie Must Haves This Month!  [HELLOFRESH, start the year off right with free breakfast for life!] Go to www.HelloFresh.com/influencerfree and use code INFLUENCERFREE for FREE breakfast for life! [KAJABI, turn your skills into predictable revenue] Get a free 30-day trial at https://Kajabi.com/influencer  RESOURCES:  Janessa Storlie | @janessajstorlie Join the Connection Chronicles on Substack  [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today, we are diving deep into the concept of alter egos and how they can transform your performance and mindset. And I cannot think of a better guest to discuss this with than Todd Herman, renowned coach for elite performers, who has mastered the art of tapping into the power of your alter ego to overcome self-doubt, unleash your true potential, and achieve success in any area of your life. Todd's expertise comes from years of working with athletes, leaders, and entertainers, helping them tap into their inner strengths and transform their performance. In this powerful episode, Todd discusses the importance of context and emotional resonance in building an alter ego, and provides 5 practical steps that you can implement today to activate your heroic self. Whether you're an athlete, entrepreneur, or simply looking to level up in your personal life, this episode will inspire you to harness the power of your creative imagination and become the best version of yourself. Tune in now and discover the secrets to unlocking your alter ego! [ENROLMENT OPEN!] Get ready to elevate your brand and boost your visibility with my signature online program, The Brand Accelerator! With almost a decade of online business experience and a proven track record of success, this program is your ticket to growing your audience and revenue. Enrollment is open for a limited time until Friday, March 1, and won't reopen for the rest of the year, so seize the opportunity now at https://juliesolomon.net/TBA KEY POINTS: - Dispelling common myths about coaches, affirmations, and motivation  - The origin of the Alter Ego and why it’s so effective in overcoming self-doubt  - Understanding and embracing your Heroic Self to achieve your biggest goals  - 5 simple steps to embody your Alter Ego  - How can we embody our Alter Ego and be authentic at the same time?  - How your Alter Ego can help you navigate trauma and become who you want to be QUOTABLES: “Most of the stuff that stops an athlete as they rise higher and higher is always that six inches between their ears.” - Todd Herman “We all have this kind of definition of who we think we are. And when we take a look at the definition of who we think we are, a lot of times we're putting ourselves in a box that won't allow us to reach the success that we're striving for.” - Todd Herman Must Haves This Month!  [HELLOFRESH, start the year off right with free breakfast for life!] Go to www.HelloFresh.com/influencerfree and use code INFLUENCERFREE for FREE breakfast for life! [KAJABI, turn your skills into predictable revenue] Get a free 30-day trial at https://Kajabi.com/influencer  RESOURCES:  Todd Herman  IG | @todd_herman  FB | @toddhermanconnect  Twitter | @todd_herman  [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, I had the pleasure of chatting with the incredible Stacey Asis, a content creator and wellness enthusiast who has experienced tremendous growth and transformation in her journey. Stacey opens up about her struggles with finding her niche and shares how she eventually discovered her unique value proposition (UVP) through my Brand Accelerator program. This eventually helped her develop her brand, refine her messaging, and attract an engaged community! But the best part? Stacey went from less than 10,000 followers on Instagram to a whopping 40,000 in under 8 weeks. Her revenue has doubled, and she's now partnering with aligned brands that she's always dreamed of working with. So, if you're looking for inspiration, guidance, and practical strategies to find your niche, grow your brand, and increase your social media presence, this episode is a must-listen.  [ENROLMENT OPEN!] Get ready to elevate your brand and boost your visibility with my signature online program, The Brand Accelerator! With almost a decade of online business experience and a proven track record of success, this program is your ticket to growing your audience and revenue. Enrollment is open for a limited time until Friday, March 1, and won't reopen for the rest of the year, so seize the opportunity now at https://juliesolomon.net/TBA KEY POINTS: - Taking the leap: How Stacey transitioned from real estate to full-time content creator  - How Stacey overcame her resistance to niching down her content  - How creating a Unique Value Proposition (UVP) helped Stacey gain 40,000 followers in 8 weeks  - Biggest lessons learned from Stacey’s experience in the Brand Accelerator Program - The impact the Brand Accelerator Program has had on Stacey’s business revenue and partnerships  - Stacey’s advice for aspiring entrepreneurs and content creators who are feeling stuck  - What to do if you’re undecided on investing in a program or mastermind  QUOTABLES: “Trust in that feeling you have that you're meant to do something bigger than yourself, and to listen to that, because that is there for a reason.” - Stacey Asis Must Haves This Month!  [HELLOFRESH, start the year off right with free breakfast for life!] Go to www.HelloFresh.com/influencerfree and use code INFLUENCERFREE for FREE breakfast for life! [KAJABI, turn your skills into predictable revenue] Get a free 30-day trial at https://Kajabi.com/influencer  RESOURCES:  Stacey Asis  IG | @staceyyasis TikTok | @staceyyasis  YouTube | @staceyyasis  [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, I had the pleasure of chatting with someone whom I consider to be an Instagram icon, and that is none other than Tezza Barton! In this conversation, Tezza brings us along her journey into the influencer world, how she found her unique style by focusing on her love for creating visual content and storytelling, and how all this eventually led to her becoming one of the first influencers in the space to monetizing her brand! Tezza also talked about the challenges faced when launching products such as her famous presets and collage kits, and revealed her top advice for aspiring influencers and entrepreneurs when it comes to monetizing your content. So if you’re looking for valuable insights and practical advice on building a sustainable and successful brand from one of the OG influencers on Instagram - this episode is a must-listen!   [NEW!!] Join me for an exclusive FREE masterclass where I reveal five strategic steps to elevate your brand, boost visibility, and secure consistent income. If you're tired of the money worries and are ready for a clear action plan, this masterclass is for you.  In this masterclass, you will discover the secrets to passive income, sustainability, and content that resonates. It’s time to say goodbye to blindfolded darts and hello to a well-defined strategy. (Plus, snag a free gift, the Instagram Growth Guide 2024 edition, when you sign up for this masterclass!) Don't miss your chance for a start-to-finish brand growth plan - Save your FREE seat now!  KEY POINTS: - Tezza's definition of influence and her journey from photographer to influencer  - How to fuse your expertise and passion into a monetizable business - Building the confidence to stand out and find your unique style in the influencer space  - The driving factor behind Tezza’s preset product and app launch  - Tezza’s most difficult obstacles and lessons learned from launching her own products - The keys to Identifying and understanding your ideal customer  - Future plans and what to expect on the Tezza app  - Tezza’s biggest win and biggest challenge in the last year  - Advice for anyone starting out or feeling stuck in their journey  QUOTABLES: “Don't quit. I promise if you're consistent, things will come." - Tezza Barton "Feel the fear and do it anyway." - Tezza Barton “The more you share your creativity, the more you grow and the more you can evolve." - Tezza Barton Must Haves This Month!  [HELLOFRESH, start the year off right with free breakfast for life!] Go to www.HelloFresh.com/influencerfree and use code INFLUENCERFREE for FREE breakfast for life! [KAJABI, turn your skills into predictable revenue] Get a free 30-day trial at https://Kajabi.com/influencer  RESOURCES:  Tezza Barton IG | @tezza.barton Get The Tezza App IG | @tezza [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Learn more about your ad choices. Visit megaphone.fm/adchoices