The Super CMO Show - Prof. Venkatesh (Venky) Shankar (#006)

Marketing Accountability: Elevating the role of the CMO and Value of Marketing in an Enterprise

Prof. Venkatesh (Venky) Shankar is a Ford Chair Professor, a RETHINK Retail Top Influencer, and an Advisory Council Chair at the Marketing Accountability Standards Board.

With vast experience in retail, Prof. Shankar is a professor at the Texas A & M University and has over 27,000 citations (Marketing, Strategy, Retailing, Innovation and AI) on Google Scholar.

In this episode, Prof Shankar and Swami discuss:

- What inspired Prof. Venky into the Marketing Field

- Prof. Venky’s Early Years - Mentors and Guides

- Building Marketing Accountability Standards

- Marketing CEOs Create More Shareholder Value

- Why CEOs Need Marketing Experience

- Hindsight, Insight and Foresight in Retail

- Harvesting Big Data in Retail

- Apple Pay and Paypal Increase Engagement

- Customer Loyalty Online and Offline

- Accountability Standards for Marketing Expenses

- Hardskills and Softskills for Budding CMOs

- Advice to Marketing Students at University

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Watch the full video episode on YouTube

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Connect with Prof. Shankar: https://www.linkedin.com/in/venkyshankar/

Connect with Swami: https://www.linkedin.com/in/sivaraman-swaminathan-9856501/

Connect with Vignesh: https://twitter.com/hrorq

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