147. Leanne Gibson, VP & MD at Walmart Connect Canada: Adaptive Retail

The FMCG Guys

Apr 3 2024 • 12 mins

Walmart is celebrating 30 years in Canada this spring. Leanne Gibson, who heads up their Retail Media Division, Walmart Connect, in Canada, joins Daniel at P2PI's Retail Media Summit in Toronto.

Watch on YouTube: https://youtu.be/ywXadPFadlg

In this conversation, you'll hear about:

  • Walmart Canada´s focus in Retail Media: growing the search business, measurement and in-store
  • How the Canadian digital advertising Market compares to the US
  • AI and Tech investments: being an adaptive retailer
  • Developing a strategic relationship with FMCGs based on outcomes