Alberto Kechler, Head of eCommerce Europe at Danish Dairy Leader Arla Foods, joins us about how he's driving eCommerce growth in a highly complex category.

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Topics covered:

• Alberto's career journey and current role at Arla
• How to drive markets from a Headquarter role
• The State of Omni Retail and different country accelarations in Europe
• DTC in FMCG
• Necessary conditions/capabilities to make DTC work in the future