91. Kristof Neirynck, CMO at Avon: How to Reinvent a Heritage Brand

The FMCG Guys

Aug 16 2023 • 53 mins

Kristof Neirynck is the CMO and General Manager Western Europe at Avon. He joins Christina and Daniel to share how he's transforming a brand with a huge legacy to make it succesful in the future.

Tune in to learn about:

  • Kristof's Career Path prior to joining Avon
  • Transforming a company's cutlure
  • Avon's B2B2C business model in the 21st century
  • How Avon is getting ready to be succesful in the future

Book Recommendation: Jim Collins - From Good to Great