3. Rossignol's Laura Benedettino (VP Omnichannel): Creating a Seamless Online/Offline Experience

The FMCG Guys

18-01-2023 • 42 mins

Laura Benedettino, Group VP, Omnichannel Direct to Consumer at leading winter equipment and number 1 ski brand Rossignol joins us in this episode.

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In this episode, you'll learn about:

- Laura's career from Merchandising to her current P&L Commercial role

- Managing Retail and Digital simultaneously

- Co-Creating a digital experience with Marketing

- Leading and inspiring an organization in the current environment

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